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University of Huddersfield

Marketing with Public Relations

UCAS Code: N5P2

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

B,B,B

Access to HE Diploma

M:45

120 UCAS tariff points from International Baccalaureate qualifications.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDM

UCAS Tariff

120

from a combination of Level 3 qualifications.

80%
Applicants receiving offers

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3.0years

Full-time | 2020

Other options

4.0 years | Sandwich | 2020

Subjects

Marketing

Public relations

**Why Marketing with PR?
Reputation has to be earned. And for businesses that means not just getting the marketing right, but getting the service right too. People judge you by what you do, not what you say. We can help you understand how public relations and marketing can enable businesses to stay ahead and keep their well-earned reputation intact. It could prepare you for an exciting career in a dynamic business arena.**

The course gives you a solid marketing foundation and an understanding of how marketing underpins any successful business. You’ll look at some key principles and concepts. There is also a suite of specialist Public Relations modules to help give you an even greater understanding of how PR and marketing work together to create the brands that stay ahead.

PR is a fast-paced, exciting and rewarding activity that is at the heart of any thriving business, so you’ll have the chance to develop the skills and the business sense to understand what’s needed, and how to deliver. You could soon be taking your place in this dynamic environment.

How will you learn?
You will learn through practical application and delivered lectures, workshops, seminars and group work sessions.

- While you’re here you’ll have the chance to become involved in the Chartered Institute of Marketing (CIM)’s ‘The Pitch’ competition. Huddersfield students have won in the past

- Thanks to our network of contacts in the business world, we’ll give you opportunities to work on live projects

- In your third year we’ll give you the opportunity to take a placement year that could see you working in a business and gaining real world experience

We were the first University to introduce marketing into our undergraduate degrees, and we make sure innovation is at the heart of our Marketing with Public Relations BA(Hons) course. By keeping things fresh and up-to-the-minute, the course is designed to give you a great head start in a marketing career.

What subjects will you cover?
You’ll explore subjects such as an Introduction to Public Relations, Practical Marketing, Writing for the Media, Marketing Communications, Journalism; Writing Techniques and Skills and Strategic Public Relations.

Modules

Year 1
Core modules:
Markets and Marketing
Practical Marketing
Brands and Branding
Writing for the Media
Introduction to Public Relations

Year 2
Core modules:
Marketing Communications
Managing and Communicating Brands
Customer Insight
Market Research and Consultancy
Journalism: Writing Techniques and Skills

Year 3 - optional placement year

Final year
Core modules:
Strategic Marketing Planning
Dissertation

Option modules:
Choose one from a list which may include:
Direct and Digital Marketing
Advertising Strategy and Planning
Strategic Public Relations
Creative Brand Management
International Marketing
Marketing for Small Business

Assessment methods

20.3% of the study time on this course is spent in lectures, seminars, workshops etc. Study and assessments will be based on your choice of modules.

Your module specification/course handbook will provide full details of the assessment criteria applying to your course.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£14,500
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

Extra funding

Please see our website for full details of the scholarship http://www.hud.ac.uk/undergraduate/fees-and-finance/undergraduate-scholarships/

The Uni


Course location:

University of Huddersfield

Department:

Logistics, Operations, Hospitality and Marketing (BDLOHM)

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

75%
med
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

83%
Staff make the subject interesting
86%
Staff are good at explaining things
82%
Ideas and concepts are explored in-depth
80%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

87%
Library resources
100%
IT resources
95%
Course specific equipment and facilities
53%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

65%
UK students
35%
International students
45%
Male students
55%
Female students
75%
2:1 or above
9%
Drop out rate

Most popular A-Levels studied (and grade achieved)

A
B
C

Communications and media

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

81%
UK students
19%
International students
30%
Male students
70%
Female students
75%
2:1 or above
11%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£19,000
med
Average annual salary
91%
low
Employed or in further education
72%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

34%
Sales, marketing and related associate professionals
15%
Functional managers and directors
8%
Other elementary services occupations
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Publicity studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
med
Average annual salary
98%
high
Employed or in further education
100%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

23%
Media professionals
10%
Sales assistants and retail cashiers
10%
Other elementary services occupations
What do graduate employment figures really tell you?

We've got an internationally competitive marketing and PR sector and not surprisingly, that is the main industry head into after university. Nearly a third of publicity studies graduates from 2015 were working in London by 2015, but graduates don't just go to work in PR agencies — all sorts of organisations do their own publicity these days, and with the rise of digital and mobile technology and social media, a lot of marketing is done in quite innovative ways and there is serious demand for good PR staff. This year, a lot of the jobs that graduates got in PR and marketing were found through personal contacts and through recruitment agencies, so build up your contacts, and network your way to a job!

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£21k

£21k

£23k

£23k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Public relations

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£16k

£16k

£19k

£19k

£21k

£21k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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Course location and department:

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here