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University of Huddersfield

Fashion Brand Marketing

UCAS Code: WN22

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

B,B,B

or equivalent.

Access to HE Diploma

M:45

120 UCAS tariff points from International Baccalaureate qualifications.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM

UCAS Tariff

120

from a combination of Level 3 qualifications.

You may also need to…

Attend an interview

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3years

Full-time | 2019

Other options

4 years | Sandwich | 2019

Subjects

Retail management

Visual communication

Creative management

The fashion industry is as much about the commercial side of things as the creative. In other words, how to sell and market fashion products is just as important as how to produce them. Our Fashion Brand Marketing BA(Hons) course looks at fashion from both sides to give you the chance to develop skills wanted by businesses in the fashion industry.From social media and digital advertising through to press adverts, there are lots of ways you can build up awareness and generate excitement about clothes and fashion. This course aims to look at all the options, including PR, marketing and promotion too, taking a broad view of everything that goes into the creation, communication and consumption of fashion products and brands.As you study well give you the chance to work on an exciting range of projects to help you build your brand awareness and marketing skills.Well look at innovative and industry focused case studies. And well challenge you to apply what youve learned to the dynamic and rewarding world of the fashion industry, both in the UK and internationally. Well look at some fascinating case studies of successful campaigns. And well give you the chance to develop your expertise in fashion, branding and marketing, both in your project work and through opportunities to take part in projects sponsored by our industry links.Students can choose to take optional placements while studying, and well work with our connections in the fashion and textile industry to support you. Well also organise field trips to exhibitions and events aimed to inspire you.

Modules

Year 1
Core modules:
Fashion Contextual Studies
Fashion Professional Development
Creative Fashion Industry
Fashion Practice

Year 2
Core modules:
Creative Research for Fashion
Fashion Futures
Fashion Identity
Fashion Process

Year 3 - optional placement year

Final Year
Core modules:
Advanced Fashion Practice
Fashion Brand Marketing Dissertation
Fashion Brand Marketing Major Project

Assessment methods

Your progress will be continually monitored and you will be assessed on your project work and assignments, including individual and group assignments, essays and seminar presentations.

Your module specification/course handbook will provide full details of the assessment criteria applying to your course.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£14,000
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

Extra funding

Please see our website for full details of the scholarship http://www.hud.ac.uk/undergraduate/fees-and-finance/undergraduate-scholarships/

The Uni


Course location:

University of Huddersfield

Department:

Fashion and Textiles (TFAT)

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

77%
med
Retail management
75%
med
Visual communication
77%
med
Creative management

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Management studies

Teaching and learning

71%
Staff make the subject interesting
90%
Staff are good at explaining things
85%
Ideas and concepts are explored in-depth
76%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

84%
Library resources
95%
IT resources
90%
Course specific equipment and facilities
79%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

63%
UK students
37%
International students
57%
Male students
43%
Female students
68%
2:1 or above
5%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

Design studies

Teaching and learning

82%
Staff make the subject interesting
83%
Staff are good at explaining things
87%
Ideas and concepts are explored in-depth
84%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

83%
Library resources
86%
IT resources
90%
Course specific equipment and facilities
59%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

94%
UK students
6%
International students
28%
Male students
72%
Female students
74%
2:1 or above
10%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
D
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Management studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
98%
med
Employed or in further education
75%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

19%
Sales, marketing and related associate professionals
12%
Functional managers and directors
9%
Sales assistants and retail cashiers
What do graduate employment figures really tell you?

Design studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
med
Average annual salary
97%
high
Employed or in further education
92%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

45%
Design occupations
9%
Sales assistants and retail cashiers
6%
Other elementary services occupations
What do graduate employment figures really tell you?

Want to work in a growing, creative sector where we are a world leader? Welcome to design! The UK has a proud reputation as a centre of design excellence, and last year just over 14,000 design degrees were awarded. At the moment, the jobs market looks a little better for fashion and textile designers, and not as good for multimedia or interactive designers — but that may change by the time you graduate. In general, design graduates are more likely than most to start their career in London, although that also varies by subject — last year fashion designers often found jobs in the North West, graphic designers in the South West, illustrators in the South West, East Anglia and Midlands, textile designers in the Midlands and the North West, and visual designers in Scotland, Northern Ireland and the Midlands. Design is also a good degree for people who want to work for a small business - more than half of graduates start at a small employer.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Retail management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£21k

£21k

£23k

£23k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Visual communication

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£15k

£15k

£18k

£18k

£21k

£21k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

Have a question about this info? Learn more here

This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here