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University of Greenwich

Graphic and Digital Design

UCAS Code: W210

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements

A level


Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)


UCAS Tariff


Typically you will have 3 A-levels but we also interview students with: A Foundation Diploma in Art & Design; EDEXCEL / BTEC National Diploma in graphic design, or A related subject. You will also need GCSE Maths and English at grade C or above.

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About this course

This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option


Full-time | 2019

Other options

4 years | Sandwich | 2019

4 years | Part-time | 2019



**Our graphic and digital design degree takes a practical and theoretical approach to design to prepare you for careers in the creative industries.**

Why study this at Greenwich?
* Provides a practical and theoretical grasp of design as an area of intellectual making, creative visualisation and design thinking through professional practice

* Reflects the changes and developments of creative industries by adopting current technological trends and needs through multidisciplinary design processes and methods

* You will develop excellent communication skills and great creative aesthetics - not only in the areas of graphic and digital design but also in other close to your discipline fields, [architecture, fine arts, animation]

* The programme offers interrelated areas of study in typography and graphic design, branding and advertising, fine art and visual communication information and interaction design, photography, data visualisation and moving image

* Degree balances design creativity with contemporary technology. You will explore different media and develop specialist skills in line with your own interests

* The BA programme lasts three years and the HND programme lasts two years. They both provide the creative skills and knowledge that prepares students for careers in the creative industries

**Why Greenwich?**
Not only is Greenwich a serene and magnificent place to study, it's also close to Canary Wharf and the city – making this an ideal location for work experience. Throughout the programme, there are guest talks (Design Roast) given by distinguished speakers from industry - often based in east London and Soho creative agencies.

The Design Roast is an open discussion group for anyone interested in creative design practices and theories of cross-disciplinarity, interactive design, new media technologies, visual communication and philosophies of the state-of-the current and future design. It brings together people from diverse fields and degrees of expertise, aiming to initiate discussions and debates among postgraduate students, researchers, academics, artists, theorists, designers and other creative practitioners.

Practicing designers contribute throughout the programme, keeping you updated with today's creative industries.
All graduating students have the opportunity to participate in International competitions and exhibit their work at the graduate degree shows in London.

This degree is taught at our Stockwell Street building, featuring state-of-the-art studios, workshops, and teaching spaces fully equipped with the latest learning technology. It's also home to the public-facing Stephen Lawrence Gallery in which you'll have opportunities to exhibit your work. You will have access to a wide range of software, hardware, video and audio equipment, and be taught to use it to a professional standard by staff with extensive industry experience.

**How will I learn?**
Primarily through taught courses, based around material provided in lectures – which you will supplement through accessing our vast array of publications in our library. The skills you learn during lectures and self-study will be applied in practical, interactive work-shops.

Graduates may pursue work in fields related to graphic and digital design, pursuing careers in design agencies specialising in print, publishing, packaging, branding, interaction design and interface, and experience design; advertising agencies; agencies specialising in motion graphics, web design, and app design for portable devices.

**Typical career destinations include:**
* Branding and Advertising

* Editorial Design

* Experience design

* Visual communication

* Interactive design

* Information graphics and data visualisation

* Signage and Environmental Typography

* Motion graphics and animation

* Web and mobile app design

* Product prototyping and speculative design

* Creative direction and management.

Assessment methods

Formative and summative feedback from assessment offers students clear guidance with regard to future development. A variety of assessment methods is used throughout the programme. That includes: physical portfolio of creative projects (either “live” or in house briefs) or screen based portfolio (motion graphics, documentary or audio-visual projects); written essays or visual essays; short written evaluation discussions and arguments; dissertation and participation in exhibitions (in house or in external places such as D&AD, ISTD ETC); placement; Crits. Assessment methods also promote autonomous learning and self-evaluation as vital elements within the overall learning process. Self- and peer-evaluation constitute an important part of formative assessment and, on occasion, of the formal summative assessment process. Assessment criteria accommodate the speculative enquiry common to design creative industries attributes but also the academic strategies and regulations, and provide fair and accurate assessment of teamwork and individual contributions to the overall outcome of collaborative projects.

Typically, you can expect 12 contact hours per week in classes of around 20-30 students. Teaching is a mixture of studio work, seminars, lectures and workshops. This enables students to learn design and the associated creative processes in a supported environment and to develop ‘hands-on’ skills.

Feedback on assessed work is an important feature in the Graphic and Digital Design programme. There is a strong tradition in the programme of providing students with comprehensive oral feedback through tutorials and critiques, but written feedback is also available after submissions and critiques.

***Methods of Teaching, Learning assessment and feedback based on QAA handbook for courses related in Arts and Design but also to External Examiner reports and University of Greenwich regulations.

Tuition fees

Select where you currently live to see what you'll pay:

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Northern Ireland
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The Uni

Course location:

Greenwich Maritime (University Campus)


Creative Professions and Digital Arts

TEF rating:

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What students say

We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.


How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Design studies

Teaching and learning

Staff make the subject interesting
Staff are good at explaining things
Ideas and concepts are explored in-depth
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

Library resources
IT resources
Course specific equipment and facilities
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

UK students
International students
Male students
Female students
2:1 or above
Drop out rate

Most popular A-Levels studied (and grade achieved)


After graduation

The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Design studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

Average annual salary
Employed or in further education
Employed in a role where degree was essential or beneficial

Top job areas of graduates

Design occupations
Sales, marketing and related associate professionals
Sales assistants and retail cashiers
What do graduate employment figures really tell you?

Want to work in a growing, creative sector where we are a world leader? Welcome to design! The UK has a proud reputation as a centre of design excellence, and last year just over 14,000 design degrees were awarded. At the moment, the jobs market looks a little better for fashion and textile designers, and not as good for multimedia or interactive designers — but that may change by the time you graduate. In general, design graduates are more likely than most to start their career in London, although that also varies by subject — last year fashion designers often found jobs in the North West, graphic designers in the South West, illustrators in the South West, East Anglia and Midlands, textile designers in the Midlands and the North West, and visual designers in Scotland, Northern Ireland and the Midlands. Design is also a good degree for people who want to work for a small business - more than half of graduates start at a small employer.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.


The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.







Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here