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University of Greenwich

Advertising and Digital Marketing Communications

UCAS Code: NN25

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

B,B,C

GCSE/National 4/National 5

GCSE English and Mathematics (Grade 4 / C )

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM

UCAS Tariff

112
90%
Applicants receiving offers

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3.0years

Full-time | 2020

Other options

4.0 years | Sandwich | 2020

6.0 years | Part-time | 2020

Subject

Marketing

Gain the skills you need for a career in advertising and digital marketing communications with a degree that offers exemptions from CIM and IDM marketing examinations.

Our advertising and digital marketing communications degree is designed to develop your ability to identify trends, understand consumer behaviour and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real knowledge while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.

Our strong links with businesses provide students with the opportunity to undertake work placements. Previous students have undertaken work placements at companies such as Microsoft, Warner Music Group and IBM. Recent Greenwich advertising and digital marketing graduates have gone on to work at Google, Coca Cola and OgilvyOne.

Modules

Year 1

Students are required to study the following compulsory modules.
•Principles and Practice of Marketing (30 credits)
•Introduction to Advertising (15 credits)
•Financial Aspects of Marketing and PR (15 credits)
•Introduction to Digital Marketing L4 (15 credits)
•Creative Content Marketing (15 credits)
•Personal Professional Development - PPD1 (15 credits)
•Brand Management (15 credits)

Year 2

Students are required to study the following compulsory modules.
•Research Methods (MET) (15 credits)
•Customer Insight and Research (30 credits)
•Personal & Professional Development 2 (PPD2) (15 credits)
•Global Marketing Management (15 credits)
•Media Planning and Buying (15 credits)
•Advertising Campaign Management (15 credits)
•Integrated Marketing Communications Management (15 credits)

Year 3

Students are required to study the following compulsory modules.
•Research Project (30 credits)
•Social Marketing (15 credits)
•Direct and Digital Marketing Strategy (30 credits)
•Social Media and Analytics (15 credits)
•Critical Approaches to Advertising (15 credits)
•Corporate Communications (15 credits)

Assessment methods

Each course has formal assessments which count towards your grade. Some courses may also include ‘practice’ assessments, which help you monitor progress and do not count towards your final grade
Coursework- 88%
Practical- 12%

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Greenwich Maritime (University Campus)

Department:

Marketing, Events and Tourism

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

75%
med
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

70%
Staff make the subject interesting
82%
Staff are good at explaining things
80%
Ideas and concepts are explored in-depth
78%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

76%
Library resources
92%
IT resources
90%
Course specific equipment and facilities
63%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

62%
UK students
38%
International students
34%
Male students
66%
Female students
86%
2:1 or above
12%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£23,000
high
Average annual salary
93%
med
Employed or in further education
80%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

53%
Sales, marketing and related associate professionals
10%
Media professionals
7%
Sales assistants and retail cashiers
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£22k

£22k

£25k

£25k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here