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University of Gloucestershire

Marketing, Advertising and Branding

UCAS Code: N56C

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

B,B,B

BBB at A levels or use a combination of your qualifications to achieve the required tariff total.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDM

DDM at BTEC or use a combination of your qualifications to achieve the required tariff total.

UCAS Tariff

120

Use a combination of your qualifications to achieve the required tariff total.

100%
Applicants receiving offers

About this course


Course option

3years

Full-time | 2019

Subjects

Advertising

Marketing

**Why Marketing, Advertising and Branding?**
Our Marketing, Advertising and Branding degree prepares you for a successful career, as you learn to master the art of persuasion, pitching to clients, managing the creative process and delivering on brief. You’ll explore subjects such as customer behaviour, marketing principles and the global business environment, while optional modules in topics such as luxury brand management and the advertising agency allow you to tailor your degree to your own ambitions. With the opportunity to study global brands on an international trip to Milan (additional costs may apply, see course web page for details), as well as work placements with firms such as Warner Brothers and BMW, our ‘Make It’ programme of business experiences really helps our graduates stand out from the crowd.

You’ll draw on the expertise of lecturers with extensive professional credentials and research experience, and be inspired by industry guest speakers. The course benefits from Chartered Institute of Marketing (CIM) accreditation, recognised by major employers, allowing you to graduate with exemptions from the CIM Diploma. You’ll also take advantage of the cutting-edge facilities at our brand new School of Business and Technology building at Oxstalls campus, Gloucester, including equipment you’d find in company headquarters around the globe. Oxstalls is also home to The Growth Hub, where you may have the opportunity to gain experience as a shadow consultant, working with real businesses looking to grow and develop.

**Why University of Gloucestershire?**
We’ve been using our expertise to support and inspire students since 1847. Join us and you will benefit from professional-standard facilities in the beautiful, historic surroundings of Cheltenham and Gloucester. With the University of Gloucestershire offering a wide variety of courses, you will have the best of both worlds - a large learning community with more than 80 societies and sports clubs to enjoy while also benefiting from lecturers who know and value you as an individual.

Through our innovative Your Future Plan scheme, you will be challenged and supported to become the graduate that you want to be, ready to succeed in your chosen field. Your personal tutor will help you build your network of connections and take advantage of a range of opportunities including field trips and placements, offering invaluable experience outside of the lecture theatre.

Our students never tire of finding inspiration here in the beautiful county of Gloucestershire, home to over 45 festivals every year, including 2000trees, Wychwood and the world-famous Cheltenham Literature festival. Many students gain valuable skills and experience working at these events alongside their studies.

**Come and experience the University of Gloucestershire for yourself by booking an open day online at www.glos.ac.uk/BookAnOpenDay.**

**After the course**
Your story with us doesn’t end at graduation. We are proud of our record that 95% of University of Gloucestershire graduates are in work or further study six months after completing their course*, and throughout your studies we are committed to working with you to develop your future plan.

*Destination of Leavers from Higher Education (DLHE), 2016/17.

**Experience an open day**
Take the next step and book yourself a place at a University of Gloucestershire open day at www.glos.ac.uk/BookAnOpenDay. This is your chance to see the university for yourself, get a real insight into what we're about and meet your potential course tutors and lecturers. Our student ambassadors will also be on hand to show you round your campus. Take the opportunity to get up-to-the minute advice and guidance from the people who have been here and experienced University of Gloucestershire life already.

**To find out more information about this course, visit www.glos.ac.uk/OurCourses, email us on enquiries@glos.ac.uk or call 03330 14 14 14.**

Modules

Explore subjects such as consumer behaviour, marketing communications and the global business environment in you first year. You can then specialise and tailor your degree to your interests. Real world case studies offer you the opportunity to build your expertise while simulations working on live marketing campaigns with UK and international brands give you practical experience.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£9,250
per year
International
£13,500
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

University of Gloucestershire

Department:

School of Business and Technology

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

74%
med
Advertising
74%
med
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

78%
Staff make the subject interesting
79%
Staff are good at explaining things
78%
Ideas and concepts are explored in-depth
75%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

80%
Library resources
72%
IT resources
80%
Course specific equipment and facilities
72%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

88%
UK students
12%
International students
41%
Male students
59%
Female students
74%
2:1 or above
6%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
E
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
90%
low
Employed or in further education
95%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

62%
Sales, marketing and related associate professionals
5%
Business, finance and related associate professionals
4%
Design occupations
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Advertising

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£21k

£21k

£25k

£25k

£28k

£28k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here