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Fashion Marketing & Communication (with Foundation Year)

Entry requirements


A level

C,C

Pearson BTEC Level 3 National Diploma (first teaching from September 2016)

MM

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

MPP

UCAS Tariff

64

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Attend an interview

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About this course


Course option

4years

Full-time | 2024

Subject

Fashion

The BA (Hons) Fashion Marketing & Communication course provides you with the current knowledge and practical skills required for a career in marketing and the lifestyle industries. Along with the creative process associated with maximising profit and value to a community-based initiative or fashion related business, you will identify how local and global brands communicate to their consumers, and deconstruct how and why economic, environmental and societal factors, contribute to brand loyalty, consumer engagement and their values, along with the revenue this generates to our creative industries and government.

Throughout this course, you will understand the importance of marketing principles and strategies, along with academic theories to underpin the outcomes of your coursework. Your modules will be centred around problem-solving scenarios, addressing a cause or need, applicable to our local east London community or fashion brand. You will apply critical thinking strategies, as well as analysing and interpreting data to create new opportunities and possibilities to engage a specific target consumer. You will learn Adobe InDesign, Creative suite and Photoshop to communicate and implement your ideas in accordance with a specific brief. On occasion you will conduct group work activities, to understand the importance of collaboration and teamwork. The objective is to build both your confidence and employability skills. This has been evidenced with brands such as Amazon, Asos, Fashion Minority Report, Never fade Soho & That Gorilla Brand.

The course structure is aligned to the below UEL acronym applicable to each year of study. Each module equals 20 credits. You will need to pass 120 credits each year to progress onto the following year. There is an option to take a placement industry within your second or third year of study.

Modules

Foundation Year: Professional Life (Mental Wealth) (Core), Art and Design Workshops, Processes and Skills (Core), Art and Design Studio Practice and Portfolio (Core), Art and Design Specialist Workshops, Processes and Skills (Core), Art and Design Specialist Studio Practice and Portfolio (Core), Art and Design Contextual Studies (Core)

Year 1: Technical Skills & Innovation (Core), Fashion Practice (Core), Fashion Contexts and Research (Core), Mental Wealth: Professional Life - Business of Fashion 1 (Core), Fashion Enterprise (Core), Fashion Process (Core)

Year 2: Technical Applications (Core), Creative Fashion Practice (Core), Theory of Fashion (Core), Process and Identity (Core), Fashion Enterprise 2 (Core), Mental Wealth: Professional Life - Business of Fashion 2 (Core), Optional placement (Optional)

Year 3: Applied Innovation (Core), Advanced Creative Practice (Core), Final Major Project: Theoretical Identity (Core), Final Major Project: Realisation (Core), Fashion Enterprise 3 (Core), Mental Wealth: Professional Life - Business of Fashion 3 (Core)

For more information about individual modules, please visit our course pages via the link below.

Assessment methods

The approximate percentages for this course are:

50% coursework
50% practical
0% exams for each year
Feedback summary:
You'll always receive written or audio feedback, outlining your strengths and how you can improve. We aim to provide feedback on assessments within 15 working days.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£14,820
per year
International
£14,820
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Docklands Campus

Department:

School of Arts and Creative Industries (ACI)

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

77%
Fashion

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Design studies

Teaching and learning

81%
Staff make the subject interesting
82%
Staff are good at explaining things
84%
Ideas and concepts are explored in-depth
79%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

74%
Library resources
82%
IT resources
82%
Course specific equipment and facilities
68%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

86%
UK students
14%
International students
11%
Male students
89%
Female students
77%
2:1 or above
14%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
B
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Design studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
med
Average annual salary
91%
med
Employed or in further education
47%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

25%
Design occupations
15%
Sales assistants and retail cashiers
11%
Other elementary services occupations

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Design studies

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£14k

£14k

£19k

£19k

£21k

£21k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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Course location and department:

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Teaching Excellence Framework (TEF):

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

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