We use cookies to allow us and selected partners to improve your experience and our advertising. By continuing to browse you consent to our use of cookies. You can understand more and change your cookies preferences here.

University of Derby

Marketing (Consumer Psychology) with Foundation Year

UCAS Code: N239

Bachelor of Science (with Honours) - BSc (Hons)

Entry requirements


A level

D,D,D

Pass Access to HE Diploma with 60 credits: 45 at Level 3 15 at Level 2

GCSE/National 4/National 5

GCSE Maths and English are preferred, however if you don't have these qualifications you will be able to undertake Maths and English at L2 as part of your course of study.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

MPP

UCAS Tariff

72

Your offer will be based on your predicted grades from your core A2s (full A levels), BTEC Diploma etc. We will accept up to 16 points towards the total from level 3 qualifications such as AS (where those AS levels are not taken on to A2 level), the Extended Project, or Music qualifications.  We usually consider an A Level in General Studies as a supplementary qualification. A good application/performance will be taken into account if you do not meet the criteria / offer.

100%
Applicants receiving offers

About this course


Course option

4.0years

Full-time | 2020

Subjects

Marketing

Psychology

**BSc (Hons) Marketing (Consumer Psychology) with Foundation Year**

This degree offers you the chance to strengthen your skills, knowledge and confidence before you advance to stage one of your honours degree.

**Why choose this course?**

Marketing at Derby has been ranked Top 10 in the Guardian University Guide 2020. Consumer psychology is an important part of the modern marketer’s toolkit, pinpointing people’s patterns of behavior and decision-making processes. As organisations increasingly place customer needs at the heart of their operations, this degree makes a compelling addition to your CV.

**Is this course for you?**

Including a foundation year as part of your four-year study programme will give you a head start in your academic and professional life. The foundation year offers the chance to strengthen your skills, knowledge and confidence – with extensive support from our expert staff – before you advance to stage one of your honours degree. It could also be beneficial if you are planning a career change and want to get to grips with aspects of subjects which are new to you. Our degrees with a foundation year are continuous, meaning that you won’t need to apply again once you have successfully completed the first year.

**How you will learn**

Consider how successful marketing campaigns encourage a customer to buy – and keep on buying. Explore fascinating topics like the psychology of fashion or hoarding. Produce eye-catching ideas for infographics, advertisements and films.

**Opportunities and experiences**

You can build your professional profile and skills through placement and internship opportunities, live projects, case studies and company visits. Because this course has accreditation from the Chartered Institute of Marketing (CIM), you could also receive exemptions towards the CIM Diploma in Professional Marketing.

**Careers and employability**

BSc (Hons) Marketing (Consumer Psychology) equips you with sought-after expertise in customer engagement. It will take you far in any marketing, market research, PR or communications role in any sector, anywhere in the world.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£14,045
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

University of Derby

Department:

Derby Business School

TEF rating:

Calculate your living costs

See how much you'll need to live on at your chosen university, with our student budget calculator.

See your living costs
Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

77%
med
Marketing
84%
high
Psychology

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

80%
Staff make the subject interesting
92%
Staff are good at explaining things
73%
Ideas and concepts are explored in-depth
75%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

82%
Library resources
93%
IT resources
86%
Course specific equipment and facilities
84%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

86%
UK students
14%
International students
47%
Male students
53%
Female students
89%
2:1 or above
15%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
C

Psychology (non-specific)

Teaching and learning

94%
Staff make the subject interesting
96%
Staff are good at explaining things
91%
Ideas and concepts are explored in-depth
79%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

85%
Library resources
92%
IT resources
92%
Course specific equipment and facilities
91%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

96%
UK students
4%
International students
22%
Male students
78%
Female students
60%
2:1 or above
14%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
E
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£19,500
med
Average annual salary
97%
med
Employed or in further education
85%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

59%
Sales, marketing and related associate professionals
11%
Business, finance and related associate professionals
6%
Media professionals
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Psychology (non-specific)

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£16,300
low
Average annual salary
97%
med
Employed or in further education
51%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

16%
Welfare and housing associate professionals
11%
Sales assistants and retail cashiers
11%
Customer service occupations
What do graduate employment figures really tell you?

20 years ago, this was a specialist degree for would-be psychologists but now it is the model of a modern, flexible degree subject. One of the UK's fastest-growing subject at degree level, and the second most popular subject overall (it recently overtook business studies), one in 23 of all graduates last year had psychology degrees. As you'd expect with figures like that, jobs in psychology itself are incredibly competitive, so to stand a chance of securing one, you need to get a postgraduate qualification (probably a doctorate in most fields, especially clinical psychology) and some relevant work experience. But even though there are so many psychology graduates — far more than there are jobs in psychology, and over 13,800 in total last year — this degree has a lower unemployment rate than average because its grads are so flexible and well-regarded by business and other industries across the economy. Everywhere there are good jobs in the UK economy, you'll find psychology graduates - and it's hardly surprising as the course helps you gain a mix of good people skills and excellent number and data handling skills. A psychology degree ticks most employers' boxes — but we'd suggest you don't drop your maths modules.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£21k

£21k

£22k

£22k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Psychology

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£16k

£16k

£18k

£18k

£21k

£21k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Share this page

This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

Have a question about this info? Learn more here

This is the percentage of applicants to this course who received an offer last year, through Ucas.

Have a question about this info? Learn more here

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

Have a question about this info? Learn more here

Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

Have a question about this info? Learn more here

Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

Have a question about this info? Learn more here

This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here