Marketing with Media Communications
Entry requirements
A level
International Baccalaureate Diploma Programme
Scottish Advanced Higher
Scottish Higher
UCAS Tariff
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About this course
The University of Buckingham is:
- Home of the two-year degree, the University of Buckingham, based in the South East of England, is ranked 6th for Student Satisfaction in the UK (National Student Survey, 2020).
- We are proudly independent and not-for-profit, and offer courses in Allied Health, Business, Computing, Education, Humanities, Law, Medicine, Psychology and Security and Intelligence. We are one of the few universities in the UK that offer September and January start dates for almost all of our courses.
- Based in Buckingham on a riverside campus, we are only 20 minutes’ from Milton Keynes central station and a short drive from Bicester, Aylesbury, Banbury and Northampton. There is free parking on-site and we are within easy reach of London and Oxford.
- Our award-winning small class tutorials ensure every student is known by name and supported throughout their studies, including by dedicated personal tutors.
- As pioneers of the two-year degree, we offer a condensed version of the traditional three-year degree, meaning you can gain a full honours degree and complete your studies a whole year earlier. Alternatively, you can complete both your undergraduate and master’s degree with us in just three years: saving you time and money.
The aims of this stimulating combination degree programme are broadly two-fold. To equip students with the knowledge, tools and skills of modern marketing. This includes the development of an in-depth understanding of the constantly changing global environment in which marketing actions and decisions have to be taken as well as maintaining a constant customer and competitor focus. To introduce students to the technology, styles and issues of the contemporary media and advertising worlds, as well as developing a thorough conceptual understanding of media practice and law.
The programme is likely to appeal to those who are wishing to pursue a career in marketing, advertising or public relations.
Modules
Accounting for Business,
Advertising,
Behaviour in Organisations,
Business Simulation,
Business Success through Service Excellence,
Consumer Behaviour,
Corporate Social Responsibility and Ethical Behaviour,
Corporate Strategy and Strategic Management,
Creativity, Innovation and Entrepreneurship,
Cross-cultural Management,
Design for Print,
Economics for Business,
Feature Writing,
From Data to Story,
Information-based Decision Making,
Interpersonal and Communication Skills,
Managing your Career,
Marketing Communication in a Digital World,
Marketing Fundamentals,
Marketing Management,
Marketing Project,
Media Studies,
News Management and Public Relations,
Online Content Design,
Personal Effectiveness,
Research Skills for Business,
Understanding Business and Management with embedded academic skills,
Video Craft.
Assessment methods
Teaching is carried out through a combination of lectures supported by seminars and tutorials. A key feature of the Buckingham teaching method is the use of small tutorial groups which provide the most effective means of ensuring that the students benefit from the academic expertise at their disposal. It is also the philosophy of Buckingham’s faculty to be available to students outside the scheduled tutorial times and to encourage good working relationships between staff and students.
Media courses at the University of Buckingham offer students small student: tutor ratios with a dedicated media lab at their disposal. The work is production-based, allowing students to graduate from the programme with a portfolio to present to potential employers.
This can include press journalism (news stories, features, interviews), a website (created by the student as part of the Online Media module), video and sound packages for TV / Radio Journalism (for Journalism minors) or an advertising campaign (Media Studies minors).
Students also learn to use industry-standard software including InDesign, Photoshop and Final Cut Pro as well as DV cameras and digital still cameras.The assessment of individual modules within each course varies according to the subject. Assessment is usually by examination, assessed coursework, or a combination of the two.
Tuition fees
Select where you currently live to see what you'll pay:
Extra funding
The University would like to encourage students – both undergraduates and postgraduates – to come to Buckingham regardless of their financial circumstances. The bursaries and scholarships we offer are awarded on merit and/or on financial need. You may only accept one University award.
All awards are subject to your meeting the University’s academic entry requirements and abiding by the University’s rules and regulations. To be eligible to apply for a scholarship you will need to have been offered a place to study at Buckingham.
For details of our current range of scholarships and bursaries please see our website:
https://www.buckingham.ac.uk/admissions/scholarships
What students say
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Sorry, no information to show
This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Media and communication studies
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This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
Sorry, no information to show
This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£23k
£27k
£28k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Sorry, no information to show
This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.
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This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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