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University of Buckingham

Marketing with Media Communications (2-year degree)

UCAS Code: N5P3

Bachelor of Science (with Honours) - BSc (Hons)

Entry requirements


A level

B,B,B-B,B,C

International Baccalaureate Diploma Programme

32-31

Scottish Advanced Higher

B,B,B-B,B,C

Scottish Higher

A,B,B,B-B,B,B,B

UCAS Tariff

108-144

We've calculated how many Ucas points you'll need for this course.

67%
Applicants receiving offers

About this course


Course option

2years

Full-time | 2019

Subject

Marketing

The University of Buckingham is:
o Home of the 2-year degree – less cost and more focus
o Top for Teaching Quality (The Times and Sunday Times Good University Guide)
o Joint 4th in England for Student Satisfaction (National Student Survey)
o Small group teaching focused – student:staff ratio of 11:1
o Flexible – start your course in September or January

The aims of this stimulating combination degree programme are broadly two-fold. To equip students with the knowledge, tools and skills of modern marketing. This includes the development of an in-depth understanding of the constantly changing global environment in which marketing actions and decisions have to be taken as well as maintaining a constant customer and competitor focus. To introduce students to the technology, styles and issues of the contemporary media and advertising worlds, as well as developing a thorough conceptual understanding of media practice and law.

The programme is likely to appeal to those who are wishing to pursue a career in marketing, advertising or public relations.

Modules

Accounting for Business,
Advertising,
Behaviour in Organisations,
Business Simulation,
Business Success through Service Excellence,
Consumer Behaviour,
Corporate Social Responsibility and Ethical Behaviour,
Corporate Strategy and Strategic Management,
Creativity, Innovation and Entrepreneurship,
Cross-cultural Management,
Design for Print,
Economics for Business,
Feature Writing,
From Data to Story,
Information-based Decision Making,
Interpersonal and Communication Skills,
Managing your Career,
Marketing Communication in a Digital World,
Marketing Fundamentals,
Marketing Management,
Marketing Project,
Media Studies,
News Management and Public Relations,
Online Content Design,
Personal Effectiveness,
Research Skills for Business,
Understanding Business and Management with embedded academic skills,
Video Craft.

Assessment methods

Teaching is carried out through a combination of lectures supported by seminars and tutorials. A key feature of the Buckingham teaching method is the use of small tutorial groups which provide the most effective means of ensuring that the students benefit from the academic expertise at their disposal. It is also the philosophy of Buckingham’s faculty to be available to students outside the scheduled tutorial times and to encourage good working relationships between staff and students.

Media courses at the University of Buckingham offer students small student: tutor ratios with a dedicated media lab at their disposal. The work is production-based, allowing students to graduate from the programme with a portfolio to present to potential employers.

This can include press journalism (news stories, features, interviews), a website (created by the student as part of the Online Media module), video and sound packages for TV / Radio Journalism (for Journalism minors) or an advertising campaign (Media Studies minors).

Students also learn to use industry-standard software including InDesign, Photoshop and Final Cut Pro as well as DV cameras and digital still cameras.The assessment of individual modules within each course varies according to the subject. Assessment is usually by examination, assessed coursework, or a combination of the two.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£25,200
for the whole course
England
£25,200
for the whole course
EU
£25,200
for the whole course
International
£35,600
for the whole course
Northern Ireland
£25,200
for the whole course
Scotland
£25,200
for the whole course
Wales
£25,200
for the whole course

Extra funding

The University would like to encourage students – both undergraduates and postgraduates – to come to Buckingham regardless of their financial circumstances. The bursaries and scholarships we offer are awarded on merit and/or on financial need. You may only accept one University award.

All awards are subject to your meeting the University’s academic entry requirements and abiding by the University’s rules and regulations. To be eligible to apply for a scholarship you will need to have been offered a place to study at Buckingham.

For details of our current range of scholarships and bursaries please see our website:

https://www.buckingham.ac.uk/admissions/scholarships

The Uni


Course location:

University of Buckingham

Department:

Marketing

TEF rating:

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What students say


How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Business and management

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

47%
UK students
53%
International students
43%
Male students
57%
Female students
64%
2:1 or above
16%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
D
A

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£22,000
med
Average annual salary
94%
low
Employed or in further education
100%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

21%
Business, finance and related associate professionals
16%
Sales, marketing and related associate professionals
15%
Business, research and administrative professionals
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£23k

£23k

£27k

£27k

£26k

£26k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here