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University of Bristol

Marketing

UCAS Code: N500

Bachelor of Science - BSc

Entry requirements


Sorry, no information to show

About this course


Course option

3years

Full-time | 2019

Subject

Marketing

This exciting and dynamic programme builds your knowledge and skills by combining academic rigour with real-world application, taking you on a structured journey towards a career in marketing. The course has been developed with input from marketing practitioners and world-leading researchers and is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM).

You will study key aspects of management theory alongside students from other management disciplines, developing an understanding of how marketing fits into our world. At the end of year one you will have the flexibility to remain on the marketing pathway or to change to BSc Management or BSc International Business Management.

In the second year you will broaden your marketing knowledge, covering consumer insight, communications, new product development and management research, as well as taking some optional units, for example Business Law and Project Management.

The final year presents many opportunities for you to put your skills and knowledge into practice and to tailor your degree to your own career ambitions through your choice of specialist units. Unique features include the opportunity to conduct an applied group consultancy project for an organisation or write a business plan for your own business or social enterprise. You will also research and write an individual dissertation on a marketing topic that you are passionate about.

While employability and professional skills development are embedded throughout our degree, you can also benefit from events and initiatives organised by our Professional Liaison Network, such as the professional mentoring scheme for marketing and management students. Our Inside Track lectures feature guest speakers from a variety of sectors who offer students a unique insight into what it is like to work in a management or marketing role.

We are proud that the Chartered Institute of Marketing has recognised and approved our BSc Marketing for CIM Graduate Gateway status. Our students will benefit through CIM professional development opportunities and will be eligible for exemptions from specified modules in both the CIM Certificate in Professional Marketing and the CIM Diploma in Professional Marketing.

Modules

https://www.bris.ac.uk/unit-programme-catalogue/RouteStructure.jsa?byCohort=N&ayrCode=19%2F20&programmeCode=9EFIM010U&_ga=2.160226043.711324876.1534146677-1340126429.1525873110

The Uni


Course location:

University of Bristol

Department:

School of Economics, Finance and Management

TEF rating:

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What students say


How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Business and management

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

29%
UK students
71%
International students
38%
Male students
62%
Female students
76%
2:1 or above
8%
Drop out rate

Most popular A-Levels studied (and grade achieved)

A
A
A

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Business and management

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£28,000
high
Average annual salary
100%
high
Employed or in further education
40%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

39%
Business, finance and related associate professionals
23%
Business, research and administrative professionals
8%
Sales, marketing and related associate professionals
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£27k

£27k

£32k

£32k

£49k

£49k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

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