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Bachelor of Science (with Honours) - BSc (Hons) years full-time 2018
Ucas points guide


% applicants receiving offers


  • Marketing
Student score
79% MED
% employed or in further study
89% LOW
Average graduate salary
£17.8k LOW
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What do you need to get in?

Source: UCAS

Main entry requirements

A level

80 points from 2 full A levels

Scottish Highers
Not Available

As UCAS tariff

BTEC Diploma
Not Available

BTEC Level 3 Extended Diploma

UCAS tariff points

120 UCAS tariff points, plus GCSE English and Mathematics at grade C or 4 (equivalents accepted).

If your qualifications aren’t listed here, you can use our UCAS points guide of 120 and refer to the university’s website for full details of all entry routes and requirements.

The real story about entry requirements

% applicants receiving offers


Provided by UCAS, this is the percentage of applicants who were offered a place on the course last year. Note that not all applicants receiving offers will take up the place, so this figure is likely to differ from applicants to places.

What does the numbers of applicants receiving course offers tell me?

Tuition fee & financial support


Maximum annual fee for UK students. NHS-funded, sandwich or part-time course fees may vary.

If you live in:

  • Scotland and go to a Scottish university, you won’t pay tuition fees
  • Northern Ireland and go to an NI uni, you’ll pay £3,805 in tuition fees
  • Wales you’ll pay £3,810 in fees and get a tuition fee grant to cover the rest
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Will this course suit you?

Sources: UCAS & KIS

Every degree course is different, so it’s important to find one that suits your interests and matches the way you prefer to work – from the modules you’ll be studying to how you’ll be assessed. Top things to look for when comparing courses

Course description

In this degree you will focus on key marketing tools and consider the issues facing marketing now and in the future. You will develop practical skills covering a breadth of topics such as market research methods, strategic marketing and marketing communications; and learn from our lecturers about when and how key marketing tools can most effectively be used. Throughout this vocational course you will apply the theory you’ve learned in lectures to real-world scenarios, equipping you for your future career as a marketer. This course also gives you the opportunity to gain an in-depth understanding of how marketing fits into the broader context of business and management, providing you with a foundation of knowledge across all disciplines. This unique blend of knowledge will enable you to think critically about marketing projects and help you make informed decisions in your future career. This degree is good preparation for a career in marketing management, marketing research, retail marketing, direct marketing or marketing-related fields. Among the organisations to have recently employed our graduates are the BBC, Thomas Cook, Santander, Mondalez International, Mars, Princes Foods and Great Rail Journeys. Our Marketing academics are widely published in their field and have a background of professional marketing expertise. They will make sure that you have up-to-date knowledge of the latest marketing trends that are increasingly demanded by employers, giving you a competitive edge once you graduate.


Year one - Business Economics (core) Introduction to Accounting (core) Introduction to Finance (core) Quantitative Methods in Information Management (core) Student Self-Development (core) Operations and Information Systems Management (option) People, Work and Organisations (option) Year two - Business Law(core) Consumer Behaviour (core) Employability and Enterprise Skills (core) Integrated Marketing Communications (core) Marketing Management and Strategy (core) Marketing Research (core) Business Information Systems (option) Capital Markets, Investment and Finance (option) Company Law and Administration (option) Econometrics and Business Forecasting (option) Economics of Industry (option) Employee Relations (option) Financial Accounting (option) Financial Management (option) Fundamentals of Decision Support (option) Management Accounting (option) Management of Service Operations (option) Organisational Analysis (option) Organisational Design (option) Principles of Personal Finance (option) Resource Planning for Operations (option) The Transformation of Work (option) Year three - Applied Strategic Management (core) Corporate Marketing (core) Global Business Environment (core) International Business Strategy (core) International Marketing (core) Marketing and Entrepreneurship (core) Retail Marketing (core) Services Marketing (core) Understanding Strategic Management(core) Auditing (option) Brand Management (option) Contemporary Issues in Accounting (option) Corporate Reporting (option) Creativity and Innovation (option) Creativity in Marketing (option) Electronic Commerce (option) Enterprise and Innovation in Practice (option) Ethics in Business and Society (option) Human Resource Development (option) Human Resource Management (option) International Accounting (option) International and Comparative Employment Relations (option) International Finance (option) Managing Business in Europe (option) Organisational Change (option) Personal Financial Planning (option) Portfolio Investment Management (option) Strategic Information Systems (option) Sustainable Operations Management (option) Taxation (option) The Financial Services Sector and its Environment (option) World Class Operations (option). Please note that not all options will be available every year as they depend on student demand and staff availability. Students will be given the opportunity to state their preferences and the School of Management will do its best to accommodate these.

University of Bradford

Main building

The University of Bradford is a fantastic place to study, socialise and get involved with, whether it's through the wide range of courses or the many sports, societies, media and entertainments at the Students' Union. Our new £8million Student Central building holds a 1,300-capacity club, radio station, four bars, bookable rooms for students and a huge outdoor grass area.

How you'll spend your time

Sorry, we don’t have study time information to display here

How you'll be assessed

Sorry, we don’t have course assessment information to display here

What do the numbers say for

The percentages below relate to the general subject area at this uni, not to one course. We show these stats because there isn't enough data about the specific course, or where this is the most detailed info made available to us.

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What do students think about this subject here?

Source: NSS

Here's how satisfied past students were taking courses within this subject area about things such as the quality of facilities and teaching - useful to refer to when you're narrowing down your options. Our student score makes comparisons easier, showing whether overall satisfaction is high, medium or low compared to other unis.

What do student satisfaction scores tell you?

Overall student satisfaction 83%
Student score 79% MED
Able to access IT resources


Staff made the subject interesting


Library resources are satisfactory


Feedback on work has been helpful


Feedback on work has been prompt


Staff are good at explaining things


Staff value students' opinions



Who studies this subject?

Source: HESA

Start building a picture of who you could be studying with by taking a look at the profile of people that have studied this subject here in previous years.

UK / Non-UK
53% of students here are from outside the UK
Male / Female
44% of students are female
Full-time / Part-time
1% of students are part-time
Typical Ucas points
357 entry points typically achieved by students
2:1 or above
67% of students achieved a 2:1 or above
Drop-out rate
11% of students do not continue into the second year of their course
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What are graduates doing after six months?

Source: DLHE

Here’s what students are up after they graduate from studying this subject here. We’ve analysed the employment rate and salary figures so you can see at a glance whether they’re high, typical or low compared to graduates in this subject from other universities. Remember the numbers are only measured only six months after graduation and can be affected by the economic climate - the outlook may be different when you leave uni. What do graduate employment figures really tell you?

% employed or in further study 89% LOW
Average graduate salary £17.8k LOW
Graduates who are sales assistants and retail cashiers


Graduates who are sales, marketing and related associate professionals


Graduates who are business, finance and related associate professionals


Employment prospects for graduates of this subject

Sources: DLHE & HECSU
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
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