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Marketing

Entry requirements


A level

B,B,C

80 points from 2 full A levels

As UCAS tariff

112 UCAS tariff points to include at least 80 points from 2 Higher Level subjects Plus HL 3 or SL 4 in Maths and English Language and Literature A or English B. (Language A: Literature, Literature and Performance and Language ab initio are not accepted).

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM

As UCAS tariff

UCAS Tariff

112

112 UCAS tariff points, plus GCSE English and Mathematics at grade C or 4 (equivalents accepted).

About this course


Course option

3years

Full-time | 2024

Subject

Marketing

Become an effective communicator and creative problem-solver, equipped with the skills and commercial insight you need for a career in marketing and wider managerial roles.

You will learn to identify where competitive advantages lie, and develop the tools you need to respond to market opportunities. We’ll give you practically focused learning experiences and industry insight, developing you into a well-rounded marketing professional.
You will study areas such as:

- consumer psychology and behaviour

- the interface of business with society and culture

- business economics

- strategic management

- market research

The programme reflects the latest developments in this fast-moving field - you will learn from researchers at the cutting edge of the subject, as well as experienced marketing professionals.

You’ll also gain an in-depth understanding of how marketing fits into the broader context of business and management.

**Professional accreditation**
We are proud to be in an elite group of business schools to hold the triple accreditations of Equis, AMBA and AACSB, often referred to as the "Triple Crown".

This programme is approved by the Chartered Institute of Marketing (CIM), offering students the opportunity to gain professional qualifications through the CIM Graduate Gateway.CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

This accreditation will also help students to interact and participate in various engagement activities with senior marketing professionals, opening future career avenues globally.

Modules

Year one - Business Economics (core) Introduction to Accounting (core) Introduction to Finance (core) Quantitative Methods in Information Management (core) Student Self-Development (core) Operations and Information Systems Management (option) People, Work and Organisations (option)

Year two - Business Law(core) Consumer Behaviour (core) Employability and Enterprise Skills (core) Integrated Marketing Communications (core) Marketing Management and Strategy (core) Marketing Research (core) Business Information Systems (option) Capital Markets, Investment and Finance (option) Company Law and Administration (option) Econometrics and Business Forecasting (option) Economics of Industry (option) Employee Relations (option) Financial Accounting (option) Financial Management (option) Fundamentals of Decision Support (option) Management Accounting (option) Management of Service Operations (option) Organisational Analysis (option) Organisational Design (option) Principles of Personal Finance (option) Resource Planning for Operations (option) The Transformation of Work (option)

Year three - Applied Strategic Management (core) Corporate Marketing (core) Global Business Environment (core) International Business Strategy (core) International Marketing (core) Marketing and Entrepreneurship (core) Retail Marketing (core) Services Marketing (core) Understanding Strategic Management(core) Auditing (option) Brand Management (option) Contemporary Issues in Accounting (option) Corporate Reporting (option) Creativity and Innovation (option) Creativity in Marketing (option) Electronic Commerce (option) Enterprise and Innovation in Practice (option) Ethics in Business and Society (option) Human Resource Development (option) Human Resource Management (option) International Accounting (option) International and Comparative Employment Relations (option) International Finance (option) Managing Business in Europe (option) Organisational Change (option) Personal Financial Planning (option) Portfolio Investment Management (option) Strategic Information Systems (option) Sustainable Operations Management (option) Taxation (option) The Financial Services Sector and its Environment (option) World Class Operations (option). Please note that not all options will be available every year as they depend on student demand and staff availability. Students will be given the opportunity to state their preferences and the School of Management will do its best to accommodate these.

Assessment methods

Most modules use a mixture of formal lectures, tutorials and seminars. All modules require students to undertake independent study, supported through distance learning technologies such as our Virtual Learning Environment. Reading lists and suggested resources for independent study provide further direction for students to undertake this work, and regular contact hours and informal feedback throughout the courses provide opportunities for further guidance for learners.

Assessments involve a combination of coursework assessments and formal examinations held at the end of each semester, the first-year assessments aim to measure your progress and the assessments that count towards the classification of your degree are held in the second and final years.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£18,628
per year
International
£18,628
per year
Northern Ireland
£9,250
per year
Republic of Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

University of Bradford

Department:

School of Management

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

91%
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

100%
Staff make the subject interesting
100%
Staff are good at explaining things
100%
Ideas and concepts are explored in-depth
91%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

100%
Library resources
100%
IT resources
100%
Course specific equipment and facilities
100%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

76%
UK students
24%
International students
68%
Male students
32%
Female students
81%
2:1 or above
17%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
A
D

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
low
Average annual salary
87%
low
Employed or in further education

Top job areas of graduates

32%
Sales, marketing and related associate professionals
18%
Sales assistants and retail cashiers
17%
Business, finance and related associate professionals

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£22k

£22k

£25k

£25k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Explore these similar courses...

Lower entry requirements
Heriot-Watt University | Edinburgh
Psychology and Marketing
BSc (Hons) 4 Years Full-time 2024
UCAS Points: 96-128
Nearby University
University of Huddersfield | Huddersfield
Digital Marketing
BSc (Hons) 3 Years Full-time 2024
UCAS Points: 112-120

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Course location and department:

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Teaching Excellence Framework (TEF):

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here