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Media, Marketing and Public Relations with Foundation Year

Entry requirements


A level

C-B

Successfully completed Access Diploma course

32 - 48 UCAS Tariff Points

UCAS Tariff

32-48

About this course


Course option

4years

Full-time including foundation year | 2024

Subject

Media and communication studies

Learn how the media works and shapes our understanding of the world with a degree that gives you a thorough understanding of mass media and the workings of the PR industry. By dividing your studies between media, public relations and marketing, this course combines the expertise of two experienced academic teams and opens up a wide range of career paths from journalism and magazine publishing to digital media production and PR consultancy.

The media side of the degree gives you the practical skills you need to work confidently in a rapidly evolving field. It also provides you with an informed understanding of the social, political and historical forces that have produced our contemporary media forms and institutions. The marketing and PR side of the degree allows you to explore a range of PR activities; develop your business skills along with your public relations counselling and planning capabilities; and build your knowledge of marketing practices particularly within the context of brand management and corporate communications.

**Foundation Year**
In the Foundation year you will study three days per week. The focus will be on academic writing skills and numeracy, plus subject-specific content to fully prepare you for entry to an Undergraduate degree. The course has been designed to develop your skills and to prepare you for entry onto the first year of your chosen course. It provides a balance between content related to your chosen subject and the range of wider skills required for undergraduate study. This is an integrated four-year degree, with the foundation year as a key part of the course. You will be required to pass the foundation year in order to progress to the first year of your BA (Hons) degree. This course is ideal for those who do not meet our standard entry requirements or those with a non-standard educational background. It will allow you to graduate with a full undergraduate degree in your chosen subject in four years.

**Why choose this course?**
- Develop the skills to become an effective media communicator

- Learn how marketing and public relations work, and how they shape businesses and corporate communications

- Benefit from guest lectures and media masterclasses

- Gain personal confidence as well as the ability to express yourself using appropriate media to influence and inform opinion

- Acquire valuable research and project initiation/management experience while working both independently and in teams

Modules

Areas of study include:
- Consumer Behaviour
- Experiential Marketing
- Introduction to Digital Marketing and Analytics
- Introduction to Digital Storytelling
- Media Theory and Research
- Principles of Marketing
- Understanding Media
- Account and Media Planning
- Brand Management
- Corporate Communications
- Public Relations and Media Interface
- The Creative Industries
- Radio
- The Art and Craft of Journalism
- Contemporary Practices and Debates in the Media
- Digital Communications Strategy
- PR Ethics and CSR
- Routes to Market
- Topical Marketing Communications Practice
- Short Dissertation Special Project / Short Practical Special Project

Every effort is made to ensure this information is accurate at the point of publication on the UCAS website. For the most up-to-date information, please refer to our website.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
Northern Ireland
£9,250
per year
Republic of Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Luton Campus

Department:

School of Culture and Communications

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

60%
Media and communication studies

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Media studies

Teaching and learning

63%
Staff make the subject interesting
63%
Staff are good at explaining things
73%
Ideas and concepts are explored in-depth
80%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

80%
Library resources
87%
IT resources
79%
Course specific equipment and facilities
60%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

74%
UK students
26%
International students
55%
Male students
45%
Female students
67%
2:1 or above
29%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

D
B
A

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Media studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£15,354
low
Average annual salary
85%
low
Employed or in further education
41%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

14%
Artistic, literary and media occupations
14%
Customer service occupations
14%
Other elementary services occupations

Only a small number of students study courses within this catch-all subject area, so there isn't a lot of information available on what graduates do when they finish - bear that in mind when you look at any stats. Marketing and PR were the most likely jobs for graduates from these courses, but it's sensible to go on open days and talk to tutors about what you might expect from the course, and what previous graduates did.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Media studies

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£16k

£16k

£20k

£20k

£23k

£23k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Explore these similar courses...

Higher entry requirements
Bangor University | Bangor (Wales)
Modern Languages and Media Studies
BA (Hons) 4 Years Full-time including foundation year 2024
UCAS Points: 96-128
Nearby University
University of Hertfordshire | Hatfield
Mass Communications
BA (Hons) 3 Years Full-time including foundation year 2024
UCAS Points: 112-120
Same University
University of Bedfordshire | Luton
Media, Marketing and Public Relations
BA (Hons) 3 Years Full-time including foundation year 2024
UCAS Points: 96
Lower entry requirements
University of the Highlands and Islands (UHI) | Inverness
Digital Design and Web Development
BA (Hons) 1 Years Full-time including foundation year 2024
UCAS Points: 21-24

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here