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University of Bedfordshire

Advertising and Marketing Communications

UCAS Code: N560

Bachelor of Science (with Honours) - BSc (Hons)

Entry requirements


UCAS Tariff

80-96
88%
Applicants receiving offers

About this course


Course option

3.0years

Full-time | 2020

Subjects

Advertising

Marketing

Develop the essential, digitally relevant skills for the world of advertising, copywriting and marketing communications, opening up opportunities in specialist agencies, integrated brand communications and client side brand management. Gain vital work experience and awareness on placement and working with external agencies, and build your network of industry contacts. Relate marketing to finance, HRM and operations and take specialist units in PR and e-Business. Examine international business and marketing management - branding, buyer behaviour, distribution and competition - with specialist units in marketing communications, media analysis and planning.

Modules

Business Pod (BBS001-1), Introduction To Buyer Behaviour (MAR011-1), Marketing In Practice (MAR010-1), Brand Management (MAR016-2) , Creative Advertising And Copywriting (MAR018-2), Marketing Communications In The Digital Age (MAR021-2), Practice Weeks: Career Planning (BSS008-2), Project Management (BSS011-2), Sales Promotion And Experiential Marketing (MAR023-2), Understanding Consumer Behaviour (MAR024-2), Account And Media Planning (MAR011-3), Design And Art Direction (MAR012-3), Digital Communications Strategy (MAR013-3), Practice Weeks: The Future You (BSS023-3), Researching Contemporary Advertising (MAR017-3), Topical Advertising Practice (MAR020-3)

Assessment methods

To assess this range of integration of theory and skills into sound practice, we use a range of methods. You will encounter many different kinds, including the ones listed below, some of which are used in combination, and for example a report might be required as an outcome of a time-limited assessment task. Reports: you analyse a business problem and propose solutions. Presentations: present proposals as you would in work or to a client. Academic writing: used to demonstrate clear, critical thinking, you might be asked to write an essay or a short summary of a theoretical debate. Appraisals: just as in business, you use appraisals to assess your own learning and to set your personal and academic development objectives. Projects: these are assessed in a number of ways depending on the task defined by our business partner. Typically, you will need to prepare an analysis, report or presentation which is suitable for the business partner and a longer piece of work which sets out the behind the scenes work which underpinned the output for business. It is in the longer work that we expect to see explicitly your application of theory and critical thinking which underpin good marketing practice. You will usually also prepare a project review. Project reviews: you analyse and evaluate the way you worked on a project and set out how you would work more effectively on a similar task in future. Exams: as well as conventional exams using set questions and case studies, exams can be the outcome of a group task. You might work on a large task together and then sit an exam to show your individual learning from the task. For all assignments you will have an assignment brief which clearly sets out what is required and you will be given the criteria that your tutors will use to mark your work. In some cases you will be involved in developing the criteria used to assess work, to grade your own work and to grade the work of your fellow students: this is all part of developing your understanding of the assessment standards and what is needed to do well at a task. You will receive feedback on all your assessments. If you use this feedback, you will be able to improve your learning and your grades on future assignments.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£12,350
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Luton Campus

Department:

Marketing

TEF rating:

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What students say


How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

54%
UK students
46%
International students
44%
Male students
56%
Female students
68%
2:1 or above
13%
Drop out rate

Most popular A-Levels studied (and grade achieved)

D
C
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£17,000
low
Average annual salary
97%
med
Employed or in further education
71%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

48%
Sales, marketing and related associate professionals
7%
Business, research and administrative professionals
7%
Customer service occupations
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Advertising

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£20k

£20k

£21k

£21k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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Course location and department:

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

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