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University of Bedfordshire

Advertising and Branding Design

UCAS Code: W213

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

C,C,E-C,C,C

80 - 96 UCAS Tariff points

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

MMP-MMM

UCAS Tariff

80-96
33%
Applicants receiving offers

You may also need to…

Attend an interview

Present a portfolio

About this course


Course option

3years

Full-time | 2019

Subject

Visual communication

This course provides graduates with highly competitive, creative expertise. The programme takes fill advantage of the interdisciplinary philosophy of both marketing and art and design and the variety of expertise available to the students. It combines creative knowledge from Graphic Design and Illustration with Advertising, Direct Marketing, Public Relations, and branding, marketing and promotion theories. Learn to use your understanding of marketing and branding to support the communication of your design ideas. Study in vibrant, lively groups using state-of-the-art studios and suites. Develop expertise in a number of technical and creative areas, including drawing, lens-based media, software applications for 2D graphics, 3D modelling and motion graphics. Gain theoretical and practical knowledge through a carefully structured programme of integrated learning. Explore your own personal creative development through committed one-to-one contact with your tutors.Challenge yourself in team-working activities by solving problems and presenting ideas. Benefit from opportunities to use the latest techniques in design for new communication technologies, motion graphic, digital and animation drawing.

Modules

Areas of study you may cover on this course include: Graphic design Principles of marketing and PR Understanding consumers Brand management Advertising theory and practice Direct marketing.

Assessment methods

Teaching and learning strategies include practical workshop sessions, personal study involving sustained practice in the studio or workshop, some work-related learning opportunities with `live briefs, one-to-one tutorials/supervision, seminars, demonstrations, and importantly the introduction of research strategies to support your development as a independent practitioner. The defining feature of this course is the way in which it integrates marketing and advertising theory with design practice. Marketing theory units are delivered at the Business School in Levels 4 and 5, allowing the programme take to full advantage of the interdisciplinary philosophy of both departments and the variety of expertise available to the students.
An essential feature of the learning and teaching will be your involvement in practical learning activities that confront visual problems and ideas relevant to Advertising and Branding Design. At the same time learning activities which will take professional and work-related practices into consideration. Key skills are introduced at level 4 and act to inform your practice in level 5.
In year two, you will be encouraged to work more independently, taking ownership of your creativity and its outcomes, whilst at the same time developing an understanding of a range of contexts that affect Advertising Design. The course aims to build a close relationship between practice and theory supported by ART025-2 Key Ideas in Art and Design (Advertising Route).
At the end of the course you should be able to realise a creative project of your own devising and be able to demonstrate your own particular insights into the critical, cultural and professional contexts in which your own work is placed.
To help you to learn independently and take responsibility for your own learning, the whole curriculum is organised to promote the progressive acquisition and entrenchment of the necessary concepts, skills, attitudes and knowledge associated with Advertising and Branding Design. The course will offer a degree of choice and is flexible in its approach to student learning with an underlying educational philosophy of self-directed learning managed and supervised through close contact with you, the student.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£12,350
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Luton Campus

Department:

School of Art and Design

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

69%
low
Visual communication

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Design studies

Teaching and learning

64%
Staff make the subject interesting
67%
Staff are good at explaining things
74%
Ideas and concepts are explored in-depth
82%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

66%
Library resources
77%
IT resources
85%
Course specific equipment and facilities
46%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

78%
UK students
22%
International students
34%
Male students
66%
Female students
48%
2:1 or above
13%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
A
D

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Design studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£15,600
low
Average annual salary
80%
low
Employed or in further education
98%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

26%
Design occupations
14%
Sales, marketing and related associate professionals
14%
Sales assistants and retail cashiers
What do graduate employment figures really tell you?

Want to work in a growing, creative sector where we are a world leader? Welcome to design! The UK has a proud reputation as a centre of design excellence, and last year just over 14,000 design degrees were awarded. At the moment, the jobs market looks a little better for fashion and textile designers, and not as good for multimedia or interactive designers — but that may change by the time you graduate. In general, design graduates are more likely than most to start their career in London, although that also varies by subject — last year fashion designers often found jobs in the North West, graphic designers in the South West, illustrators in the South West, East Anglia and Midlands, textile designers in the Midlands and the North West, and visual designers in Scotland, Northern Ireland and the Midlands. Design is also a good degree for people who want to work for a small business - more than half of graduates start at a small employer.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Visual communication

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£14k

£14k

£16k

£16k

£19k

£19k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here