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Abertay University

Marketing and Business

UCAS Code: NN15

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

C,C,C

To include a literate subject For entry into Year 2 we would look for BBB to include Business Management

HNC (BTEC)

D

Business - entry into Year 2

HND (BTEC)

D

Business - entry into Year 2

International Baccalaureate Diploma Programme

28

To include a literate subject at S5 or H4

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)

H3,H3,H3,H3

To include a literate subject

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

MMM

Business (all pathways) For entry into Year 2 we would look for DDD Business

Scottish Advanced Higher

B,B,B

Entry into Year 2 to include Business Management

Scottish HNC

Pass

Entry into Year 2 with an HNC in one of the following:- Advertising & PR - Graded Unit B plus F7J7 Business Culture & Strategy Business - Graded Unit B Business: Administration & IT - Graded Unit B Business: Management & Leadership - Graded Unit B Business: Marketing & Public Relations - Graded Unit B Events Management - Graded Unit B Hospitality Management - Graded Unit B Management & Leadership - Graded Unit B Marketing - Graded Unit B Marketing Communications - Graded Unit B Supply Chain Management - Graded Unit B Travel & Tourism - Graded Unit B Entry into Year with an HNC in one of the following:- Administration & IT - Graded Unit B Accounting - Graded Unit B Human Resource Management - Graded Unit B Music Business - Graded Unit B Retail Management - Graded Unit B Social Science - Graded Unit B

Scottish HND

Pass

Entry into Year 3 with HND Marketing - Graded Unit B Entry into Year 2 with and HND in one of the following:- Administration & IT - Graded Units BB Advertising & PR - Graded Unit B plus F7J7 Business Culture & Strategy Business - Graded Unit B Business: Administration & IT - Graded Unit B Business: Management & Leadership - Graded Unit B Business: Marketing & Public Relations - Graded Unit B Events Management - Graded Unit B Hospitality Management - Graded Unit B Human Resource Management - Graded Unit B Retail Management - Graded Unit B Supply Chain Management - Graded Unit B Travel & Tourism - Graded Unit B Entry into Year 1 with an HND in one of the following:- Music Business - Graded Unit B Social Science - Graded Unit B

Scottish Higher

B,B,B,B

To include a literate subject

UCAS Tariff

96-144

We’ve calculated how many Ucas points you’ll need for this course.

81%
Applicants receiving offers

About this course


Course option

4years

Full-time | 2019

Subject

Marketing

Marketing is all about understanding what people want, developing a product that satisfies that want and then promoting it - whether that's a new smart phone, a better cup of tea or a national defence system. By combining the study of marketing and business, you will gain a wide view of the commercial world and how marketing relates to other business areas. Develop in-demand skills in areas like digital marketing, social media, creative design and customer relationship management. Produce marketing campaigns for real companies like Radio Tay, Heineken and RBS. Make the most of Abertay's excellent work placement and study abroad opportunities - a great way to broaden your horizons and enhance your CV. Abertay's vibrant Marketing Society provides opportunities for you to network with prominent companies and subject experts.

Modules

Core modules (subject to change over time) - Accounting; Marketing; Understanding the Customer; Business Economics; Digital & Social Media Marketing; Marketing Research in Practice; Brand Management; Sales & Selling; Communications & Creative Design; Customer Relationship Marketing; Strategic Marketing; International Business & Management and Dissertation. Other modules that may be offered (subject to change over time) - Managing Ideas & People; The Business Environment (from an Economics perspective); Project Management; Sociology of the Media; Creativity, Innovation & Marketing; The Future of Work (from an organisational and HR perspective); Business Analytics; Work Placement; Operations & Supply Chain Management; PR, Propoganda & Misinformation and Practice-based Innovation (industry engagement module).

Assessment methods

In Years 1 and 2, lectures will help students develop their knowledge of marketing and business, and their understanding of how the real world of business operates. In years 3 and 4 students receive more opportunities to develop their own interests within subject areas. They will develop the skills of independent research and problem solving, needed to deal with a whole range of issues facing today's managers. A variety of assessment methods are used on this course, including portfolios, commercial reports and pitches, class tests, exams, courseworks and presentations. The Honours level marketing dissertation gives a further opportunity to develop graduate attributes. Examinations are one type of assessment used on the programme, they constitute approximately 50% of all modular assessments.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£1,820
per year
International
£13,800
per year
Northern Ireland
£9,250
per year
Scotland
£1,820
per year
Wales
£9,250
per year

The Uni


Course location:

Abertay Campus

Department:

Dundee Business School

TEF rating:

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What students say


How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Business and management

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

84%
UK students
16%
International students
44%
Male students
56%
Female students
69%
2:1 or above
12%
Drop out rate

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
100%
high
Employed or in further education
100%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

17%
Sales, marketing and related associate professionals
15%
Sales assistants and retail cashiers
8%
Business, research and administrative professionals
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£17k

£17k

£19k

£19k

£22k

£22k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here