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Abertay University

Marketing and Business

UCAS Code: NN15

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

C,C,C

To include a literate subject

International Baccalaureate Diploma Programme

28

To include a literate subject at S5 or H4

Irish Leaving Certificate - Higher Level

H3,H3,H3,H3

To include a literate subject

Pearson BTEC Level 3 National Extended Diploma

MMM

Business (all pathways)

Scottish Higher

B,B,B,B

To include a literate subject

UCAS Tariff

96-108

We’ve calculated how many Ucas points you’ll need for this course.

81%
Applicants receiving offers

About this course


Course option

4years

Full-time | 2018

Subjects

Marketing

Business studies

Marketing is all about understanding what people want, developing a product that satisfies that want and then promoting it - whether that's a new smart phone, a better cup of tea or a national defence system. By combining the study of marketing and business, you will gain a wide view of the commercial world and how marketing relates to other business areas. Develop in-demand skills in areas like digital marketing, social media, creative design and customer relationship management. Produce marketing campaigns for real companies like Radio Tay, Heineken and RBS. Make the most of Abertay's excellent work placement and study abroad opportunities - a great way to broaden your horizons and enhance your CV. Abertay's vibrant Marketing Society provides opportunities for you to network with prominent companies and subject experts.

Modules

Core modules (subject to change over time) - Accounting; Marketing; Understanding the Customer; Business Economics; Digital & Social Media Marketing; Marketing Research in Practice; Brand Management; Sales & Selling; Communications & Creative Design; Customer Relationship Marketing; Strategic Marketing; International Business & Management and Dissertation. Other modules that may be offered (subject to change over time) - Managing Ideas & People; The Business Environment (from an Economics perspective); Project Management; Sociology of the Media; Creativity, Innovation & Marketing; The Future of Work (from an organisational and HR perspective); Business Analytics; Work Placement; Operations & Supply Chain Management; PR, Propoganda & Misinformation and Practice-based Innovation (industry engagement module).

Assessment methods

In Years 1 and 2, lectures will help students develop their knowledge of marketing and business, and their understanding of how the real world of business operates. In years 3 and 4 students receive more opportunities to develop their own interests within subject areas. They will develop the skills of independent research and problem solving, needed to deal with a whole range of issues facing today's managers. A variety of assessment methods are used on this course, including portfolios, commercial reports and pitches, class tests, exams, courseworks and presentations. The Honours level marketing dissertation gives a further opportunity to develop graduate attributes. Examinations are one type of assessment used on the programme, they constitute approximately 50% of all modular assessments.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£1,820
per year
International
£13,800
per year
Northern Ireland
£9,250
per year
Scotland
£1,820
per year
Wales
£9,250
per year

The Uni


Course location:

Abertay Campus

Department:

Dundee Business School

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

78%
med
Business studies

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Business and management

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

84%
UK students
16%
International students
44%
Male students
56%
Female students
69%
2:1 or above
12%
Drop out rate

Business studies

Teaching and learning

79%
Staff make the subject interesting
85%
Staff are good at explaining things
87%
Ideas and concepts are explored in-depth
82%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

90%
Library resources
88%
IT resources
91%
Course specific equipment and facilities
62%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

76%
UK students
24%
International students
46%
Male students
54%
Female students
51%
2:1 or above
13%
Drop out rate

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
93%
low
Employed or in further education
100%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

13%
Other administrative occupations
9%
Business, research and administrative professionals
9%
Administrative occupations: finance
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Business studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
95%
med
Employed or in further education
95%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

14%
Other administrative occupations
10%
Sales, marketing and related associate professionals
10%
Sales assistants and retail cashiers
What do graduate employment figures really tell you?

The number of business studies graduates fell significantly last year after a long period of increase. But there were still more than 14,000 degrees awarded and this is the third most popular subject for new graduates. Because so many graduates get business studies degrees, you can find them everywhere in the economy, and very few jobs are completely out of reach for a good business studies graduate. Around 40% go into jobs in finance, sales, recruitment, management (particularly retail) or marketing. There is also a small (but well paid) group who take their technical skills into computing and IT. Thousands of graduates from this subject go into professional jobs every year, and average starting salaries are above the average for all subjects and particularly healthy in London where they top £25k. Graduates with good degree grades in business studies are much more likely to get good jobs, so don’t be complacent, and keep a close eye on your grades.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£17k

£17k

£19k

£19k

£22k

£22k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Business studies

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£17k

£17k

£19k

£19k

£22k

£22k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here