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UCFB

Football Business & Marketing

UCAS Code: FMA1

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

C,C,C

Access to HE Diploma

M:30

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

MMM

UCAS Tariff

96
106%
Applicants receiving offers

You may also need to…

Attend an interview

About this course


Course option

3years

Full-time | 2019

Subject

Marketing

Football is a multi-billion-pound global industry driven by the marketing of its products. Consumer retention targets place an increased emphasis on organisations to develop their relationships with fans and consumers. The emergence of digital platforms has provided football organisations with the tools to reach a range of stakeholders on a local and global scale. Consequently, elite and lower league clubs require increased expertise to apply online and offline tools such as websites, social media, advertising and direct mail to increase their brand communications.

There are also huge organisations intrinsically linked to the football industry, who spend billions of pounds on sponsorship and advertising in football.

Your studies will focus on the core functions of football business management accompanied by marketing modules. The marketing pathways explore the principles of marketing and communications and apply theory to live projects to develop your employability skills. You will gain an understanding of football business and be introduced to international business models and management concepts, business planning, return on investment, strategy integration, contemporary issues and digital marketing. You will plan, implement and evaluate digital marketing plans for an industry organisation.

You will be taught in lectures and participate in seminar debates, with academic support via UCFB’s virtual learning environment. Assessments combine practical web development with the academic rigour of market research, consumer segmentation and audience selection. The many facets of marketing provide a broad context for learning and there are exciting job prospects for those who can thrive in its multicultural, technologically sophisticated world.

Modules

Year 1 Modules: Understanding Football Business; An Introduction to Marketing; Understanding Football Fans & Customers; Integrated Marketing Communications

Year 2 Modules: Digital Marketing; Event Marketing; International Football Business Analysis; Research Methods

Year 3 Modules: Football Brand Strategy; Global Marketing Management; Research Project; Strategic Management

Assessment methods

This programme is predominantly assessed through coursework, however students will also be expected to undertake a number of written exams and will also be assessed through practical examinations for certain elements of the programme.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£14,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

Extra funding

Please see https://www.ucfb.com/your-application/thinking-about-higher-education/fees-and-funding/ for information on tuition fees and funding opportunities at UCFB, including our Undergraduate Scholarships and Bursaries scheme.

The Uni


Course locations:

UCFB Etihad Campus

UCFB Wembley

Department:

Foundations

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

43%
low
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

45%
Staff make the subject interesting
62%
Staff are good at explaining things
57%
Ideas and concepts are explored in-depth
57%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

45%
Library resources
49%
IT resources
60%
Course specific equipment and facilities
14%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

After graduation


Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.

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Post-six month graduation stats:

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