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Bachelor of Arts (with Honours) - BA (Hons) years full-time 2018
Ucas points guide


% applicants receiving offers


  • Marketing
Student score
74% MED
% employed or in further study
88% LOW
Average graduate salary
£17.5k LOW
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What do you need to get in?

Source: UCAS

Main entry requirements

A level
Not Available

You will need a minimum of 96 UCAS Tariff points from 2 A levels (or their equivalent) We do not specify specific grades within our Admissions offer for A level learners we will look at your total achievement and or predicted grades.

Scottish Highers
Not Available

You will need a minimum of 96 UCAS Tariff points We do not specify specific grades in our Admissions offer for Scottish Higher learners we will look at your total achievement and or predicted grades.

BTEC Diploma
Not Available

UCAS tariff points

The entry criteria at UCB can be met using different and multiple Level 3 qualifications. If you are unsure if your qualification is accepted call us on 0121 604 1040.

If your qualifications aren’t listed here, you can use our UCAS points guide of 96 and refer to the university’s website for full details of all entry routes and requirements.

The real story about entry requirements

% applicants receiving offers


Provided by UCAS, this is the percentage of applicants who were offered a place on the course last year. Note that not all applicants receiving offers will take up the place, so this figure is likely to differ from applicants to places.

What does the numbers of applicants receiving course offers tell me?

Tuition fee & financial support


Maximum annual fee for UK students. NHS-funded, sandwich or part-time course fees may vary.

If you live in:

  • Scotland and go to a Scottish university, you won’t pay tuition fees
  • Northern Ireland and go to an NI uni, you’ll pay £3,805 in tuition fees
  • Wales you’ll pay £3,810 in fees and get a tuition fee grant to cover the rest
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Will this course suit you?

Sources: UCAS & KIS

Every degree course is different, so it’s important to find one that suits your interests and matches the way you prefer to work – from the modules you’ll be studying to how you’ll be assessed. Top things to look for when comparing courses

Course description

Course snapshot Our Marketing Management degree, accredited by the University of Birmingham, will give you the business and marketing theory as well as the practical experience required to succeed in this demanding field. Who’s the course for? The BA (Hons) course is ideal if you are seeking a thorough grounding in marketing principles, creativity and innovation, and the “business ready” skills sought by employers. You will be interested in the way business and marketing is changing and appreciate the huge benefits of becoming directly involved with professional practitioners. Why should I study the course? Using our extensive industrial contacts, this course features promotional and PR work, with market research and market planning briefs conducted with local organisations to allow you to apply theory to practice. Live projects and case studies are a key feature of the degree, which brings you into contact with professional practitioners and provides opportunities to demonstrate your marketing knowledge and skills in a commercial setting. Great. Tell me some more After completing the first year of the Marketing Management course, you will be given the opportunity to take a 48-week optional placement. If you choose to do so, you will be supported by our dedicated hired@UCB staff who organise presentations and meetings with employers to help you identify the kind of placement you want, either in the UK or oversea. There are extensive opportunities to customise your studies through a range of specialist optional modules, gain valuable work experience in events and marketing, take part in an industry-based competition, and gain an industry recognised marketing qualification from the Chartered Institute of Marketing (CIM). What skills will I gain? We will equip you with the industry knowledge and skills you need to start your career in marketing, or build on previous marketing experience. The course will allow you to develop and demonstrate technical, creative, supervisory and managerial skills in preparation for a career in marketing management. There are lots of opportunities to put marketing theory into practice to ensure you develop your business-ready skills. You will be learning from experienced lecturers and industry professionals through a mix of lectures, seminars, workshops, “real world” simulations and guest lectures. You will also earn how to evaluate the success of marketing activities through a range of innovative assessments, including e-debates, academic posters, action plans and digital diaries. What about the future? Our Marketing Management graduates have secured jobs in event promotions, sales management and marketing research. Many go on to pursue entrepreneurial ambitions and launch their own businesses. The degree will enable you to pursue careers in: Advertising and media Communications and marketing Brand management Strategic marketing Public relations


Year 1: External Business Challenges, Introduction to Operations Management, Marketing Dynamics, People and Organisations, Planning for Professional Development, Principles of Communication, Principles of Finance. Year 2: Consumer Insights, Creative Solutions for Business, Enhancing Employability, Marketing Intelligence, Psychological Approaches to Marketing Communications, Skills for Enterprise. Professional Placement. One option from: Voluntary Initiative, Modern Languages (Upper Intermediate), Applied e-Business and e-Marketing, Creative Communications, Enterprise Start-up Studies, Operational Sales Management, Business Innovation and the Environment. Year 3: Digital and Social Media Marketing, International Marketing, Leadership and Change Management, Research Project or Marketing Showcase. One option from: Brand Management, Modern Languages and Cultural Studies, Advertising and Media Management, Enterprise Risk Management, Social Entrepreneurship, Contemporary Business Environment.

University College Birmingham

Main building

University College Birmingham is a university college affiliated with the University of Birmingham, which awards all our undergraduate and postgraduate degrees. The university college specialises in the areas of hospitality and the culinary arts, hairdressing and beauty, tourism, business, marketing, accounting, sports management and more.

How you'll spend your time

Sorry, we don’t have study time information to display here

How you'll be assessed

Sorry, we don’t have course assessment information to display here

What do the numbers say for

The percentages below relate to the general subject area at this uni, not to one course. We show these stats because there isn't enough data about the specific course, or where this is the most detailed info made available to us.

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What do students think about this subject here?

Source: NSS

Here's how satisfied past students were taking courses within this subject area about things such as the quality of facilities and teaching - useful to refer to when you're narrowing down your options. Our student score makes comparisons easier, showing whether overall satisfaction is high, medium or low compared to other unis.

What do student satisfaction scores tell you?

Overall student satisfaction 79%
Student score 74% MED
Able to access IT resources


Staff made the subject interesting


Library resources are satisfactory


Feedback on work has been helpful


Feedback on work has been prompt


Staff are good at explaining things


Staff value students' opinions



Who studies this subject?

Source: HESA

Start building a picture of who you could be studying with by taking a look at the profile of people that have studied this subject here in previous years.

UK / Non-UK
41% of students here are from outside the UK
Male / Female
58% of students are female
Full-time / Part-time
10% of students are part-time
Typical Ucas points
228 entry points typically achieved by students
2:1 or above
65% of students achieved a 2:1 or above
Drop-out rate
9% of students do not continue into the second year of their course
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What are graduates doing after six months?

Source: DLHE

Here’s what students are up after they graduate from studying this subject here. We’ve analysed the employment rate and salary figures so you can see at a glance whether they’re high, typical or low compared to graduates in this subject from other universities. Remember the numbers are only measured only six months after graduation and can be affected by the economic climate - the outlook may be different when you leave uni. What do graduate employment figures really tell you?

% employed or in further study 88% LOW
Average graduate salary £17.5k LOW
Graduates who are sales assistants and retail cashiers


Graduates who are other administrative occupations


Graduates who are sales, marketing and related associate professionals


Employment prospects for graduates of this subject

Sources: DLHE & HECSU
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
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