What do you need to get in?
Main entry requirements
You will need a minimum of 96 UCAS Tariff points from 2 A levels (or their equivalent) We do not specify specific grades within our Admissions offer for A level learners we will look at your total achievement and or predicted grades.
You will need a minimum of 96 UCAS Tariff points We do not specify specific grades in our Admissions offer for Scottish Higher learners we will look at your total achievement and or predicted grades.
The entry criteria at UCB can be met using different and multiple Level 3 qualifications. If you are unsure if your qualification is accepted call us on 0121 604 1040.
If your qualifications aren’t listed here, you can use our UCAS points guide of 96 and refer to the university’s website for full details of all entry routes and requirements.
% applicants receiving offers81%
Provided by UCAS, this is the percentage of applicants who were offered a place on the course last year. Note that not all applicants receiving offers will take up the place, so this figure is likely to differ from applicants to places.
Tuition fee & financial support£9,250
Maximum annual fee for UK students. NHS-funded, sandwich or part-time course fees may vary.
If you live in:
- Scotland and go to a Scottish university, you won’t pay tuition fees
- Northern Ireland and go to an NI uni, you’ll pay £3,805 in tuition fees
- Wales you’ll pay £3,810 in fees and get a tuition fee grant to cover the rest
Every degree course is different, so it’s important to find one that suits your interests and matches the way you prefer to work – from the modules you’ll be studying to how you’ll be assessed. Top things to look for when comparing courses
Course snapshot Our Marketing Management degree, accredited by the University of Birmingham, will give you the business and marketing theory as well as the practical experience required to succeed in this demanding field. Who’s the course for? The BA (Hons) course is ideal if you are seeking a thorough grounding in marketing principles, creativity and innovation, and the “business ready” skills sought by employers. You will be interested in the way business and marketing is changing and appreciate the huge benefits of becoming directly involved with professional practitioners. Why should I study the course? Using our extensive industrial contacts, this course features promotional and PR work, with market research and market planning briefs conducted with local organisations to allow you to apply theory to practice. Live projects and case studies are a key feature of the degree, which brings you into contact with professional practitioners and provides opportunities to demonstrate your marketing knowledge and skills in a commercial setting. Great. Tell me some more After completing the first year of the Marketing Management course, you will be given the opportunity to take a 48-week optional placement. If you choose to do so, you will be supported by our dedicated hired@UCB staff who organise presentations and meetings with employers to help you identify the kind of placement you want, either in the UK or oversea. There are extensive opportunities to customise your studies through a range of specialist optional modules, gain valuable work experience in events and marketing, take part in an industry-based competition, and gain an industry recognised marketing qualification from the Chartered Institute of Marketing (CIM). What skills will I gain? We will equip you with the industry knowledge and skills you need to start your career in marketing, or build on previous marketing experience. The course will allow you to develop and demonstrate technical, creative, supervisory and managerial skills in preparation for a career in marketing management. There are lots of opportunities to put marketing theory into practice to ensure you develop your business-ready skills. You will be learning from experienced lecturers and industry professionals through a mix of lectures, seminars, workshops, “real world” simulations and guest lectures. You will also earn how to evaluate the success of marketing activities through a range of innovative assessments, including e-debates, academic posters, action plans and digital diaries. What about the future? Our Marketing Management graduates have secured jobs in event promotions, sales management and marketing research. Many go on to pursue entrepreneurial ambitions and launch their own businesses. The degree will enable you to pursue careers in: Advertising and media Communications and marketing Brand management Strategic marketing Public relations
Year 1: External Business Challenges, Introduction to Operations Management, Marketing Dynamics, People and Organisations, Planning for Professional Development, Principles of Communication, Principles of Finance. Year 2: Consumer Insights, Creative Solutions for Business, Enhancing Employability, Marketing Intelligence, Psychological Approaches to Marketing Communications, Skills for Enterprise. Professional Placement. One option from: Voluntary Initiative, Modern Languages (Upper Intermediate), Applied e-Business and e-Marketing, Creative Communications, Enterprise Start-up Studies, Operational Sales Management, Business Innovation and the Environment. Year 3: Digital and Social Media Marketing, International Marketing, Leadership and Change Management, Research Project or Marketing Showcase. One option from: Brand Management, Modern Languages and Cultural Studies, Advertising and Media Management, Enterprise Risk Management, Social Entrepreneurship, Contemporary Business Environment.
University College Birmingham is a university college affiliated with the University of Birmingham, which awards all our undergraduate and postgraduate degrees. The university college specialises in the areas of hospitality and the culinary arts, hairdressing and beauty, tourism, business, marketing, accounting, sports management and more.
How you'll spend your time
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How you'll be assessed
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What do the numbers say for
The percentages below relate to the general subject area at this uni, not to one course. We show these stats because there isn't enough data about the specific course, or where this is the most detailed info made available to us.
What do students think about this subject here?
Here's how satisfied past students were taking courses within this subject area about things such as the quality of facilities and teaching - useful to refer to when you're narrowing down your options. Our student score makes comparisons easier, showing whether overall satisfaction is high, medium or low compared to other unis.
Start building a picture of who you could be studying with by taking a look at the profile of people that have studied this subject here in previous years.
UK / Non-UK
Male / Female
Full-time / Part-time
Typical Ucas points
2:1 or above
Most popular subjects students studied before attending
Here's an idea of the academic background of students from previous years, to give you a flavour of the type of people who take this subject.
What are graduates doing after six months?
Here’s what students are up after they graduate from studying this subject here. We’ve analysed the employment rate and salary figures so you can see at a glance whether they’re high, typical or low compared to graduates in this subject from other universities. Remember the numbers are only measured only six months after graduation and can be affected by the economic climate - the outlook may be different when you leave uni. What do graduate employment figures really tell you?