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University College Birmingham

International Tourism Business Management

UCAS Code: N810
Bachelor of Arts (with Honours) - BA (Hons) years full-time 2018
Ucas points guide


% applicants receiving offers


  • Hospitality, leisure, sport, tourism & transport
Student score
78% MED
% employed or in further study
91% LOW
Average graduate salary
£18k MED
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What do you need to get in?

Source: UCAS

Main entry requirements

A level
Not Available

You will need a minimum of 96 UCAS Tariff points from 2 A levels (or their equivalent) We do not specify specific grades within our Admissions offer for A level learners we will look at your total achievement and or predicted grades.

Scottish Highers
Not Available

You will need a minimum of 96 UCAS Tariff points We do not specify specific grades in our Admissions offer for Scottish Higher learners we will look at your total achievement and or predicted grades.

BTEC Diploma
Not Available

UCAS tariff points

The entry criteria at UCB can be met using different and multiple Level 3 qualifications. If you are unsure if your qualification is accepted call us on 0121 604 1040.

If your qualifications aren’t listed here, you can use our UCAS points guide of 96 and refer to the university’s website for full details of all entry routes and requirements.

The real story about entry requirements

% applicants receiving offers


Provided by UCAS, this is the percentage of applicants who were offered a place on the course last year. Note that not all applicants receiving offers will take up the place, so this figure is likely to differ from applicants to places.

What does the numbers of applicants receiving course offers tell me?

Tuition fee & financial support


Maximum annual fee for UK students. NHS-funded, sandwich or part-time course fees may vary.

If you live in:

  • Scotland and go to a Scottish university, you won’t pay tuition fees
  • Northern Ireland and go to an NI uni, you’ll pay £3,805 in tuition fees
  • Wales you’ll pay £3,810 in fees and get a tuition fee grant to cover the rest
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Will this course suit you?

Sources: UCAS & KIS

Every degree course is different, so it’s important to find one that suits your interests and matches the way you prefer to work – from the modules you’ll be studying to how you’ll be assessed. Top things to look for when comparing courses

Course description

Course snapshot This course, accredited by the University of Birmingham, will equip you with the business management skills and attributes required by employers in the dynamic tourism sector. Who’s the course for? The course is a perfect fit for students who are fascinated by the tourism industry and the exciting career opportunities it offers. You will learn to analyse tourism trends and devise innovative and creative strategies to compete successfully in the marketplace. Why should I study the course? You will get the opportunity to specialise by choosing from our large portfolio of industry-related modules. Whether you are interested in operations management in the airline industry, international marketing, events management or nature tourism, you will find a field or a sector of the tourism industry which is in line with your career aspirations. Great. Tell me some more You will examine the broad environment in which tourism operates, focusing on the significant value and scale of global tourism activity and the wide range of organisations within the industry. In association with our industry networks, you will work on live projects with an emphasis on problem-solving and decision-making skills. UCB hosts tourism and travel events as part of student enrichment and to promote industry awareness. We are proud to be an Institute of Travel & Tourism (ITT) Centre of Excellence. As an undergraduate, you will have access to UCB’s £26 million study centre at McIntyre House in the historic Jewellery Quarter. What skills will I gain? You will get the chance to work on your own research project, which creates an opportunity to critically analyse a particular area or field of the international tourism industry that interests you. There is an optional placement year during this course, which will provide you with valuable work experience and the opportunity to build industry contacts. As part of your assessment, you will participate in visits both within the UK and overseas. The costs for the essential elements of these visits will be included within the tuition fees. The projects you will undertake overseas will give you a unique insight into how major international destinations develop their tourism industries. Previous destinations have included Krakow, Prague, Budapest, Barcelona, Seville, Berlin, Amsterdam, The Gambia, Cyprus, Toronto, Boston, Washington and New York. What about the future? You will be able to move into a wide variety of areas within the international tourism industry. Graduates have also gone on to work in corporate travel, for events companies, or in the wider travel industry in travel journalism and media. Career options include: Tour operations Destination management organisations Tourism marketing Aviation sector airlines Events management There is also the opportunity of progressing to postgraduate study.


Year 1: Tourism Business Environment, Tourism and Media, Travel and Tourism Marketing, Developing People in Tourism, Tourism Destinations, Tourism Professional Practice. Year 2: Leading People in Tourism, Tourism Marketing Management, Destination Planning and Development, Tourism Operations Management, Tourism Investigations. Optional work placement. One option from: Social Media and Tourism, Dark Tourism, Responsible Nature-based Tourism, Enterprise Start-up Studies, Events Planning, Voluntary Initiative, Creative Communications, Airport Planning, Modern Languages (Upper Intermediate), Cruise Operations, Sustainable Tourism Management. Year 3: Strategic Tourism and Hospitality Management, Managing Tourism Activity, Tourism Crisis Management, Research Project or Enterprise and Innovation Showcase. One option from: Dark and Thanatourism Management, Organisational Learning in Tourism, International Marketing, Festivals & Events Tourism, Destination Management, Financial Strategy, Anthropology of Tourism, Modern Languages and Cultural Studies.

University College Birmingham

Main building

University College Birmingham is a university college affiliated with the University of Birmingham, which awards all our undergraduate and postgraduate degrees. The university college specialises in the areas of hospitality and the culinary arts, hairdressing and beauty, tourism, business, marketing, accounting, sports management and more.

How you'll spend your time

Sorry, we don’t have study time information to display here

How you'll be assessed

Sorry, we don’t have course assessment information to display here

What do the numbers say for

The percentages below relate to the general subject area at this uni, not to one course. We show these stats because there isn't enough data about the specific course, or where this is the most detailed info made available to us.

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What do students think about this subject here?

Source: NSS

Here's how satisfied past students were taking courses within this subject area about things such as the quality of facilities and teaching - useful to refer to when you're narrowing down your options. Our student score makes comparisons easier, showing whether overall satisfaction is high, medium or low compared to other unis.

What do student satisfaction scores tell you?

Overall student satisfaction 81%
Student score 78% MED
Able to access IT resources


Staff made the subject interesting


Library resources are satisfactory


Feedback on work has been helpful


Feedback on work has been prompt


Staff are good at explaining things


Staff value students' opinions



Who studies this subject?

Source: HESA

Start building a picture of who you could be studying with by taking a look at the profile of people that have studied this subject here in previous years.

UK / Non-UK
40% of students here are from outside the UK
Male / Female
65% of students are female
Full-time / Part-time
10% of students are part-time
Typical Ucas points
297 entry points typically achieved by students
2:1 or above
61% of students achieved a 2:1 or above
Drop-out rate
15% of students do not continue into the second year of their course
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What are graduates doing after six months?

Source: DLHE

Here’s what students are up after they graduate from studying this subject here. We’ve analysed the employment rate and salary figures so you can see at a glance whether they’re high, typical or low compared to graduates in this subject from other universities. Remember the numbers are only measured only six months after graduation and can be affected by the economic climate - the outlook may be different when you leave uni. What do graduate employment figures really tell you?

% employed or in further study 91% LOW
Average graduate salary £18k MED
Graduates who are managers and proprietors in hospitality and leisure services


Graduates who are other elementary services occupations


Graduates who are sales, marketing and related associate professionals


Employment prospects for graduates of this subject

Sources: DLHE & HECSU
This course sits in a wide group of smaller subjects that don't necessarily have that much in common - so bear this in mind when you look at any employment data. Most graduates took a hospitality, events management or tourism-related course, but there are a group of sports and leisure graduates in here as well who do different things. Events management was the most common job for graduates from this group of subjects, and so it’s no surprise that graduates from specialist events management courses did better last year than many of the other graduates under this subject umbrella - but all did about as well as graduates on average or a little better. If you want to find out more about specific job paths for your chosen subject area, it's a good idea to go on open days and talk to tutors about what previous graduates went on to do, or to have a look at university department websites.
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