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University College Birmingham

Marketing Management

UCAS Code: N500

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


You will need a minimum of 96 UCAS Tariff points from 2 A levels (or their equivalent) We do not specify specific grades within our Admissions offer for A level learners we will look at your total achievement and or predicted grades.

You will need a minimum of 96 UCAS Tariff points We do not specify specific grades in our Admissions offer for BTEC learners we will look at your total achievement and or predicted grades.

You will need a minimum of 96 UCAS Tariff points from 2 A levels (or their equivalent) We do not specify specific grades within our Admissions offer for A level learners we will look at your total achievement and or predicted grades.

You will need a minimum of 96 UCAS Tariff points We do not specify specific grades in our Admissions offer for Scottish Higher learners we will look at your total achievement and or predicted grades.

UCAS Tariff

96

The entry criteria at UCB can be met using different and multiple Level 3 qualifications. If you are unsure if your qualification is accepted call us on 0121 604 1040.

91%
Applicants receiving offers

About this course


Course option

3years

Full-time | 2019

Subject

Marketing

- **Course snapshot**Our Marketing Management degree, accredited by the University of Birmingham, will give you the business and marketing theory as well as the practical experience required to succeed in this demanding field.- **Whos the course for?**This course is ideal if you are seeking a thorough grounding in marketing principles, creativity and innovation, and the business skills sought by employers. If you are interested in learning first-hand from academics and businesspeople about the ever-changing world of marketing, then this is the course for you.- **Why should I study the course?**Making full use of UCBs expansive range of business contacts, this course features promotional and PR work, with market research and market planning briefs conducted with local organisations to allow you to apply theory to practice. Live projects and case studies are a key feature of this degree, which brings you into contact with professional practitioners and provides opportunities to demonstrate your marketing knowledge and skills in a commercial setting. - **Great. Tell me some more**After completing the first year of the course, you will be given the opportunity to take a 48-week optional work placement. If you choose to do so, you will be supported by our dedicated hired@UCB team who organise presentations and meetings with employers to help you identify the kind of placement you want, which could be either in the UK or overseas.There are extensive opportunities to customise your studies through a range of specialist optional modules, as well as further work experience available in events and marketing. This qualification is also recognised by the Chartered Institute of Marketing (CIM), - **What skills will I gain?**We will equip you with the industry knowledge and skills you need to start your career in marketing, or build on previous marketing experience. The course will allow you to develop and demonstrate technical, creative, supervisory and managerial skills in preparation for a career in marketing management.There are lots of opportunities to put marketing theory into practice to ensure you develop your business-ready skills. You will be learning from experienced lecturers and industry professionals through a mix of lectures, seminars, workshops, real world simulations and guest lectures.You will also earn how to evaluate the success of marketing activities through a range of innovative assessments, including e-debates, academic posters, action plans and digital diaries.- **What about the future?**Previous graduates have secured jobs in event promotions, sales management and marketing research. Many go on to pursue entrepreneurial ambitions and launch their own businesses. The degree will enable you to pursue careers in:- Advertising and media- Communications and marketing- Brand management- Strategic marketing- Public relations

Modules

- **So what modules will I study?**
Year 1: External Business Challenges, Introduction to Operations Management, Marketing Dynamics, People and Organisations, Planning for Professional Development, Principles of Communication, Principles of Finance.

Year 2: Consumer Insights, Creative Solutions for Business, Enhancing Employability, Marketing Intelligence, Advertising Psychology, Enterprise Simulation.

Professional Placement.

One option from: Voluntary Initiative, Modern Languages (Upper Intermediate), Applied e-Business and e-Marketing, Creative Communications, Enterprise Start-up Studies, Operational Sales Management, Business Innovation and the Environment.

Year 3: Digital and Social Media Marketing, International Marketing, Leadership and Change Management, Research Project or Marketing Showcase.

One option from: Brand Management, Modern Languages and Cultural Studies, Advertising and Media Management, Enterprise Risk Management, Social Entrepreneurship, Contemporary Business Environment, Contemporary Entrepreneurial Studies.

Assessment methods

- **Teaching**
Teaching is carried out by appropriately qualified and experienced lecturers one day per week and in a typical week you will have up to 14 contact hours of teaching made up as follows:-

- Large group teaching - 5 hours of lectures in lecture rooms
- Smaller group teaching - 7 hours of teaching in smaller groups discussing topics relevant to the modules. This will also include computer-based activities.
- Tutorials - 2 hours of tutorials (involving personal, group and academic sessions each week)

- **Individual study**
You will need to apportion approximately 20 hours per week of your own study time in preparation for lectures and preparing for and completing assessments. UCB Online provides 24 hour access to learning and support material.

- **Assessment**
Assessment is designed to provide you with an opportunity to demonstrate your strengths in a number of ways and a variety of assessment methods are used. There is a strong focus on the vocational nature of this course including live project work and industry-based assignments.

An estimated breakdown of the assessment for this course is as follows:

- Coursework - 61%
- Practical assessment - 22%
- Written examinations - 17%
- Course work could include: building professional portfolios; conducting situation and marketing analyses; and generating management reports and audits. Practical assessment could include: presentations (individual and group) and using creativity and problem-solving skills to generate business solutions. Some modules also have assessments linked to study trips abroad.

Please note that the information provided above is indicative only and actual timetables and assessment regimes will be issued to students at induction.

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£9,900
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

University College Birmingham

Department:

Business School - BA/BSc

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

65%
low
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

67%
Staff make the subject interesting
79%
Staff are good at explaining things
63%
Ideas and concepts are explored in-depth
63%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

58%
Library resources
70%
IT resources
65%
Course specific equipment and facilities
58%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

71%
UK students
29%
International students
38%
Male students
62%
Female students
67%
2:1 or above
17%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
97%
med
Employed or in further education
99%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

35%
Sales, marketing and related associate professionals
8%
Sales assistants and retail cashiers
7%
Other elementary services occupations
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£16k

£16k

£19k

£19k

£23k

£23k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here