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Swansea University

Public Relations and Media with a Year in Industry

UCAS Code: PP47

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

B,B,B

Access to HE Diploma

D:21,M:24

Access to Humanities Course

We recognise the EPQ as an excellent indicator of success. If you are predicted a grade B or above in the EPQ, you will receive an offer with a one grade reduction, to include your EPQ with a grade B.

GCSE/National 4/National 5

GCSEs: English/Welsh Language Grade C

International Baccalaureate Diploma Programme

32

B + BB at A-Level

UCAS Tariff

120

We've calculated how many Ucas points you'll need for this course.

100%
Applicants receiving offers

About this course


Course option

4.0years

Part-time day-release and evening | 2020

Subject

Media and communication studies

Explore the worlds of public relations and creative media practice on this four-year course accredited by the Chartered Institute of Public Relations, opening up a range of exciting career opportunities in this fast-moving sector.
As a student on our BA Public Relations and Media with a Year in Industry programme, you will be joining a department that is ranked in the top 10 in the UK for overall student satisfaction. (NSS 2017, NSS 2018).
Some 91% of graduates are employed or in further study within six months of graduating (Destination of Leavers from HE survey 2015), and 75% of our students achieved a 1st class or 2.1 honours degree in 2017/18.
Our Public Relations and Media graduates are truly international and are employed not just in the UK but all around the world, pursuing careers in journalism, media, business, public relations and marketing, digital marketing, broadcasting, TV and radio, and publishing.
Based on our stunning Singleton Park campus, in parkland overlooking Swansea Bay on the edge of the Gower Peninsula, this course will give you a thorough understanding of strategic communications, digital public relations practice, the theory and history of public relations and media, strategy, marketing and branding, business and entrepreneurship, journalism, and professional development.
You will also learn a range of practical skills and techniques relevant to a range of modern digital media fields and have access to our Media Creativity Suite, which has a video studio and a computer lab kitted out with iMacs installed with industry standard software, including Final Cut Pro X and Adobe Creative Cloud.
You will spend your third year on a one-year paid work placement in a PR and media environment, developing your skills and gaining valuable professional experience. You will have support to find a placement and regular contact throughout with university teaching and mentoring staff.
We offer a flexible degree structure with a wide range of specialist modules that allow you to tailor your studies to your future career goals while developing your individual interests. You have the option to study some modules through the medium of Welsh.
Our teaching staff comprises specialist international researchers and also ex-professionals lecturing on PR, marketing, branding, video production, web and creative design, and journalism, giving you an unrivalled mix of academic and industry experience, further supported by lectures and seminars by guest speakers.
You will gain excellent oral and writing skills and learn to present your ideas in a range of formats. You will also develop strong research and analytical skills and the ability to problem solve and make informed decisions.
You will the opportunity to spend a semester studying abroad in the USA, Hong Kong or Singapore, further improving your student experience and enhancing your career prospects.

Please visit our course page for more information:
swansea.ac.uk/undergraduate/courses/artsandhumanities/media-pr-and-communication/pr-media-pp47/

**We guarantee that you will be made a conditional offer for a course at Swansea University. Subject requirements will apply. Please come along to our next Open Day or get in touch for further information.**

Modules

You will study six modules each year to include compulsory and optional modules. Module selection options may change

Assessment methods

This degree programme is delivered through lectures, tutorials and seminars. You will usually receive nine hours minimum scheduled contact time with your teachers every week. Full attendance at lectures, seminars and personal tutorials (personal tutorials are obligatory). All Arts and Humanities degree programmes include independent learning which requires initiative and hard work.
We will challenge you with demanding teaching and assessment. Assessment includes essay, coursework and examination, presentations and a dissertation.

The Uni


Course location:

Singleton Park Campus

Department:

College of Arts and Humanities

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

82%
high
Media and communication studies

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Media studies

Teaching and learning

76%
Staff make the subject interesting
90%
Staff are good at explaining things
78%
Ideas and concepts are explored in-depth
67%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

72%
Library resources
76%
IT resources
79%
Course specific equipment and facilities
71%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

62%
UK students
38%
International students
39%
Male students
61%
Female students
78%
2:1 or above
11%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Media studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

100%
high
Employed or in further education
65%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

50%
Sales, marketing and related associate professionals
10%
Business, finance and related associate professionals
7%
Sales assistants and retail cashiers
What do graduate employment figures really tell you?

Only a small number of students study courses within this catch-all subject area, so there isn't a lot of information available on what graduates do when they finish - bear that in mind when you look at any stats. Marketing and PR were the most likely jobs for graduates from these courses, but it's sensible to go on open days and talk to tutors about what you might expect from the course, and what previous graduates did.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Media and communication studies

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£15k

£15k

£19k

£19k

£23k

£23k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here