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Sheffield Hallam University

Public Relations and Media

UCAS Code: PP23
BA (Hons) 3 years full-time 2017
BA (Hons) 4 years full-time, sandwich 2017
BA (Hons) 6 years part-time 2017
Ucas points guide

96-112

% applicants receiving offers

87%

Subjects
  • Publicity studies
  • Media studies
Student score
72% MED
68% LOW
% employed or in further study
96% MED
90% LOW
Average graduate salary
£16k LOW
£15k LOW
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What do you need to get in?

Source: UCAS

Main entry requirements

A level
Not Available

We require 32 points from a relevant subject: Media Studies, Communication Studies, Film Studies, English, a foreign langauge, Sociology, Politics, History, Economics, Psychology or Art and Design.

Scottish Highers
Not Available

BTEC Diploma
Not Available

UCAS tariff points
96-112

UCAS tariff points (Scotland)
112

If your qualifications aren’t listed here, you can use our UCAS points guide of 96-112 and refer to the university’s website for full details of all entry routes and requirements.

The real story about entry requirements

% applicants receiving offers

87%

Provided by UCAS, this is the percentage of applicants who were offered a place on the course last year. Note that not all applicants receiving offers will take up the place, so this figure is likely to differ from applicants to places.

What does the numbers of applicants receiving course offers tell me?

Tuition fee & financial support

£9,250

Maximum annual fee for UK students. NHS-funded, sandwich or part-time course fees may vary.

If you live in:

  • Scotland and go to a Scottish university, you won’t pay tuition fees
  • Northern Ireland and go to an NI uni, you’ll pay £3,805 in tuition fees
  • Wales you’ll pay £3,810 in fees and get a tuition fee grant to cover the rest
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Will this course suit you?

Sources: UCAS & KIS

Every degree course is different, so it’s important to find one that suits your interests and matches the way you prefer to work – from the modules you’ll be studying to how you’ll be assessed. Top things to look for when comparing courses

Course description

This course gives you a broad understanding of the PR industry and the specialised knowledge and skills needed to work as a PR professional. You also gain a good understanding of the cultural, political and economic significance of PR and the media in society and their influence on everyday life. â?¢ Learn from lecturers who are practicing PR professionals and expert academics. â?¢ Benefit from strong links with PR practitioners for your placement. â?¢ Tailor your training with optional modules from journalism and media courses including TV and radio. â?¢ Gain automatic student membership of the Chartered Institute of Public Relations (CIPR) and benefit from our partnership with the Public Relations Consultants Association (PRCA)

Modules

Year 1 core: Include approaches to public relations and media; professional writing and practice; understanding PR theory and practice; contemporary media institutions; understanding popular culture Year 1 options: Include audiovisual narratives and film making; communicating sex and gender; communication design and digital media; writing the message online; foreign language Year 2 core: Include writing the news; media and everyday life; issue and crisis management; investigation and research skills for PR; PR professional skills Year 2 options: Include online world and social networking; democracy and public communication; sexuality, gender and media cultures; introduction to feature writing; visual communication; electronic publishing for print; convergent journalism 1; foreign language Year 3 core: Include public relations project; professional issues in public relations; PR specialisms; globalisation and the media Year 3 options: Include web design projects; media discourse; media specialisms; moral panics; sexuality and culture; online publishing: creative content on the web; foreign language.

Sheffield Hallam University

Adsetts Learning Centre

Sheffield has all the excitement of a major city but the friendliness of a small town. The university and students' union work together to enhance the student experience; your employability is at the top of our agenda. We have lots of societies, sports clubs and volunteering opportunities, plus the largest number of students in Britain on courses with a year's paid work placement.

How you'll spend your time

  • Lectures / seminars
  • Independent study
  • Placement
18%
82%

Year 1

21%
79%

Year 2

15%
85%

Year 3

How you'll be assessed

  • Written exams
  • Coursework
  • Practical exams
100%

Year 1

100%

Year 2

92%
8%

Year 3

What do the numbers say for

Where there isn’t enough reliable data about this specific course, we’ve shown aggregated data for all courses at this university within the same subject area

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What do students think about this subject here?

Source: NSS

Here's how satisfied past students were – useful to refer to when you’re narrowing down your options. Our student score makes comparisons easier, showing whether satisfaction is high, medium or low compared to other unis.

What do student satisfaction scores tell you?

Overall student satisfaction 78%
Student score 72% MED
Able to access IT resources

97%

Staff made the subject interesting

72%

Library resources are satisfactory

94%

Feedback on work has been helpful

67%

Feedback on work has been prompt

31%

Staff are good at explaining things

89%

Received sufficient advice and support

81%

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Who studies this subject?

Source: HESA

Start building a picture of who you could be studying with by taking a look at the profile of people that have studied this subject here in previous years.

UK / Non-UK
20% of students here are from outside the UK
Male / Female
75% of students are female
Full-time / Part-time
3% of students are part-time
Typical Ucas points
282 entry points typically achieved by students
2:1 or above
86% of students achieved a 2:1 or above
Drop-out rate
7% of students do not continue into the second year of their course
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What are graduates doing after six months?

Source: DLHE

Here’s what students are up after they graduate from studying this subject here. We’ve analysed the employment rate and salary figures so you can see at a glance whether they’re high, typical or low compared to graduates in this subject from other universities. Remember the numbers are only measured only six months after graduation and can be affected by the economic climate - the outlook may be different when you leave uni. What do graduate employment figures really tell you?

% employed or in further study 96% MED
Average graduate salary £16k LOW
Graduates who are media professionals

9%

Graduates who are sales, marketing and related associate professionals

21%

Graduates who are other administrative occupations

11%

Employment prospects for graduates of this subject

Sources: DLHE & HECSU
Not surprisingly, the advertising and PR industries are the main job sectors grads head into after university. The industry hasn't been as badly affected by the recession as many others, and so the good news is that the unemployment rate is well below the average. A lot of jobs are in London, but graduates don't just go to work in PR agencies. All sorts of organisations do their own publicity these days, and with the rise of digital and mobile technology and social media, a lot of marketing is done in quite innovative ways. This year, a lot of the PR and marketing jobs graduates landed were through personal contacts and help from their university, so build up your contacts and network your way to a job!
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What do students think about this subject here?

Source: NSS

Here's how satisfied past students were – useful to refer to when you’re narrowing down your options. Our student score makes comparisons easier, showing whether satisfaction is high, medium or low compared to other unis.

What do student satisfaction scores tell you?

Overall student satisfaction 77%
Student score 68% LOW
Able to access IT resources

91%

Staff made the subject interesting

74%

Library resources are satisfactory

89%

Feedback on work has been helpful

53%

Feedback on work has been prompt

42%

Staff are good at explaining things

82%

Received sufficient advice and support

69%

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Who studies this subject?

Source: HESA

Start building a picture of who you could be studying with by taking a look at the profile of people that have studied this subject here in previous years.

UK / Non-UK
4% of students here are from outside the UK
Male / Female
49% of students are female
Full-time / Part-time
6% of students are part-time
Typical Ucas points
295 entry points typically achieved by students
2:1 or above
83% of students achieved a 2:1 or above
Drop-out rate
6% of students do not continue into the second year of their course
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What are graduates doing after six months?

Source: DLHE

Here’s what students are up after they graduate from studying this subject here. We’ve analysed the employment rate and salary figures so you can see at a glance whether they’re high, typical or low compared to graduates in this subject from other universities. Remember the numbers are only measured only six months after graduation and can be affected by the economic climate - the outlook may be different when you leave uni. What do graduate employment figures really tell you?

% employed or in further study 90% LOW
Average graduate salary £15k LOW
Graduates who are sales assistants and retail cashiers

14%

Graduates who are sales, marketing and related associate professionals

12%

Graduates who are other elementary services occupations

11%

Employment prospects for graduates of this subject

Sources: DLHE & HECSU
The UK has a world-class media industry in film, print and broadcast media, worth billions to the economy, so it's hardly surprising that ambitious and talented graduates want to work in it. But be realistic – some parts of the industry have struggled during the recession and jobs are amongst the most competitive around. If you want to be a star in front of the camera or in print, you might want to look at other options. Media studies graduates are the most likely graduates to get into the media industry (in 2012, one in seven grads entering the media had a media studies degree) but they’re more likely to be directing, or operating sound or video equipment, or researching.
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