Which? uses cookies to improve our sites and by continuing you agree to our cookies policy

Bachelor of Arts (with Honours) - BA (Hons) years full-time, sandwich 2018
Bachelor of Arts (with Honours) - BA (Hons) years full-time 2018
Ucas points guide


% applicants receiving offers


  • Publicity studies
Student score
81% HIGH
% employed or in further study
88% LOW
Average graduate salary
£16k LOW
Icon pencil

What do you need to get in?

Source: UCAS

Main entry requirements

A level
Not Available

Scottish Highers
Not Available

BTEC Diploma
Not Available

UCAS tariff points

112 UCAS points from at least two A levels or equivalent BTEC National qualifications, including at least 32 points in a relevant* subject. We accept AS levels. We accept General Studies. Or 96 UCAS points from three A levels or equivalent BTEC National qualifications, including at least 32 points in a relevant* subject. We accept General Studies. * Relevant subjects are • Media Studies • Communication Studies • Film Studies • English • Creative Writing • a Foreign Language • Sociology • Politics • History • Psychology • Accountancy/Finance • Business/Economics • Hospitality/Events Management • Dance/Performing Arts • Drama/Theatre Studies • Geography • Art and Design • Graphic Design • IT/Computing • Music/Music Technology • Sciences • Sport • World Development.

If your qualifications aren’t listed here, you can use our UCAS points guide of 96-112 and refer to the university’s website for full details of all entry routes and requirements.

The real story about entry requirements

% applicants receiving offers


Provided by UCAS, this is the percentage of applicants who were offered a place on the course last year. Note that not all applicants receiving offers will take up the place, so this figure is likely to differ from applicants to places.

What does the numbers of applicants receiving course offers tell me?

Tuition fee & financial support


Maximum annual fee for UK students. NHS-funded, sandwich or part-time course fees may vary.

If you live in:

  • Scotland and go to a Scottish university, you won’t pay tuition fees
  • Northern Ireland and go to an NI uni, you’ll pay £3,805 in tuition fees
  • Wales you’ll pay £3,810 in fees and get a tuition fee grant to cover the rest
Icon docs

Will this course suit you?

Sources: UCAS & KIS

Every degree course is different, so it’s important to find one that suits your interests and matches the way you prefer to work – from the modules you’ll be studying to how you’ll be assessed. Top things to look for when comparing courses

Course description

Learn how to research, plan, implement and manage successful PR campaigns. This course equips you with the professional skills and academic knowledge essential for success in this fast changing, exciting and expanding area. You examine and evaluate key theories, issues and concepts relating to PR and engage with current debates about the impact of public relations on the media and wider society. You also study • ethics in public relations •corporate social responsibility • crisis management • Freedom of Information • the relationship between PR, politics and society. In your final year you can apply your theoretical and practical learning to an external project. This may involve producing a portfolio of work to show prospective employers when you graduate or completing original research on a topic of your choice for a dissertation. You may be able to study abroad as part of the Erasmus programme. As well as learning about public relations, you can learn how to specialise your practice and take a more theoretical or practical route through your degree. You can choose optional modules, including • event management • global PR • celebrity culture • media identity and representation • PR and power. Placements and work experience Between the second and third year of the course you can take an optional one-year work placement. Our dedicated placements team will help you find the right opportunity and support you in your application. Alongside the placement, you are encouraged to gain PR industry experience working for real clients. Recent students have worked with • Sheffield United Football Club • local authorities such as Derbyshire County Council and Wakefield Council • charities such as Breast Cancer Care, St Luke’s Hospice and Whirlow Hall Farm • PR support at the London 2012 Olympics • regional and national PR agencies. We make sure you can network and make industry connections throughout your course. Every year we have students working at Sheffield Doc/Fest – one of the top three documentary film festivals in the world – attending exclusive workshops with international industry experts. Every year we hold events, which bring together regional and national PR experts with our students. We also offer a scheme whereby PR professionals mentor students for one year. The Chartered Institute of Public Relations (CIPR) review of the course commended us for covering the essential knowledge, skills and standards expected of today’s PR professionals. Expertise Your studies are led by a team that includes national award-winning industry specialists, with experience across TV, health, charity, sports, business-to-business and consumer PR in both the public and private sectors as well as internationally recognised PR and media theorists. This course also benefits from Partner University status with the Public Relations Consultants Association (PRCA). A limited number of universities are endorsed by the PRCA for offering excellent courses that are intellectually rigorous and esteemed by employers. Our students gain automatic free student membership of the PRCA and all the benefits that come with it, including • exclusive access to work placements • internships • graduate schemes and entry level jobs • free and unlimited online training • free access to the industry recognised PRCA online certificate. Professional recognition This course is recognised by the Chartered Institute of Public Relations (CIPR). When you enrol on a course recognised by the CIPR you are eligible for CIPR Student Membership. This gives you access to many industry and personal development opportunities and to the members area of the CIPR website, where they have a dedicated student area which offers help and advice on getting into the PR industry and free online training. This recognition also allows graduates to become full members of the CIPR without further examination.


**Year one core modules** • history of PR • introduction to PR • making media • media industries • writing for PR • PR persuasion and popular culture **Year two core modules** • digital PR • PR skills • reputation issue and crisis management • professional and academic development for PR **Year two options** • event management • applied photography • celebrity culture • work-based learning 1 • global PR • radio 1 • media identity and representation • storytelling • news media • TV 1 • foreign language **Year three** • optional work placement **Final year core modules** • applied project/dissertation • PR specialisms • PR professional issues • corporate PR **Final year options** • PR and power • work-based learning 2 • alternative media • moral panics • TV 2 • media science environment • postcolonial media cultures • communicating through photography • radio 2 • foreign language

Sheffield Hallam University

Adsetts Learning Centre

Sheffield has all the excitement of a major city but the friendliness of a small town. The university and students' union work together to enhance the student experience; your employability is at the top of our agenda. We have lots of societies, sports clubs and volunteering opportunities, plus the largest number of students in Britain on courses with a year's paid work placement.

How you'll spend your time

Sorry, we don’t have study time information to display here

How you'll be assessed

Sorry, we don’t have course assessment information to display here

What do the numbers say for

The percentages below relate to the general subject area at this uni, not to one course. We show these stats because there isn't enough data about the specific course, or where this is the most detailed info made available to us.

Icon bubble

What do students think about this subject here?

Source: NSS

Here's how satisfied past students were taking courses within this subject area about things such as the quality of facilities and teaching - useful to refer to when you're narrowing down your options. Our student score makes comparisons easier, showing whether overall satisfaction is high, medium or low compared to other unis.

What do student satisfaction scores tell you?

Overall student satisfaction 84%
Student score 81% HIGH
Able to access IT resources


Staff made the subject interesting


Library resources are satisfactory


Feedback on work has been helpful


Feedback on work has been prompt


Staff are good at explaining things


Staff value students' opinions



Who studies this subject?

Source: HESA

Start building a picture of who you could be studying with by taking a look at the profile of people that have studied this subject here in previous years.

UK / Non-UK
20% of students here are from outside the UK
Male / Female
75% of students are female
Full-time / Part-time
3% of students are part-time
Typical Ucas points
282 entry points typically achieved by students
2:1 or above
86% of students achieved a 2:1 or above
Drop-out rate
11% of students do not continue into the second year of their course
Icon ribbon

What are graduates doing after six months?

Source: DLHE

Here’s what students are up after they graduate from studying this subject here. We’ve analysed the employment rate and salary figures so you can see at a glance whether they’re high, typical or low compared to graduates in this subject from other universities. Remember the numbers are only measured only six months after graduation and can be affected by the economic climate - the outlook may be different when you leave uni. What do graduate employment figures really tell you?

% employed or in further study 88% LOW
Average graduate salary £16k LOW
Graduates who are other administrative occupations


Graduates who are media professionals


Graduates who are sales, marketing and related associate professionals


Employment prospects for graduates of this subject

Sources: DLHE & HECSU
We've got an internationally competitive marketing and PR sector and not surprisingly, that is the main industry head into after university. Nearly a third of publicity studies graduates from 2015 were working in London by 2015, but graduates don't just go to work in PR agencies — all sorts of organisations do their own publicity these days, and with the rise of digital and mobile technology and social media, a lot of marketing is done in quite innovative ways and there is serious demand for good PR staff. This year, a lot of the jobs that graduates got in PR and marketing were found through personal contacts and through recruitment agencies, so build up your contacts, and network your way to a job!
Carousel arrow left Carousel arrow right
Get all the advice
Expert tips for uni - straight to your inbox
Free to students, teachers and parents
Sign me up
Follow us