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Bachelor of Arts (with Honours) - BA (Hons) years full-time 2018
Bachelor of Arts (with Honours) - BA (Hons) years full-time, sandwich 2018
Ucas points guide


% applicants receiving offers


  • Marketing
Student score
75% MED
% employed or in further study
91% LOW
Average graduate salary
£19.3k MED
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What do you need to get in?

Source: UCAS

Main entry requirements

A level
Not Available

Scottish Highers
Not Available

BTEC Diploma
Not Available

UCAS tariff points

• 112 UCAS Points, including at least 64 points from two A Levels or equivalent BTEC National Qualifications We accept AS levels and general studies. Where an applicant has not taken AS Level qualifications we may make a lower offer.

If your qualifications aren’t listed here, you can use our UCAS points guide of 112 and refer to the university’s website for full details of all entry routes and requirements.

The real story about entry requirements

% applicants receiving offers


Provided by UCAS, this is the percentage of applicants who were offered a place on the course last year. Note that not all applicants receiving offers will take up the place, so this figure is likely to differ from applicants to places.

What does the numbers of applicants receiving course offers tell me?

Tuition fee & financial support


Maximum annual fee for UK students. NHS-funded, sandwich or part-time course fees may vary.

If you live in:

  • Scotland and go to a Scottish university, you won’t pay tuition fees
  • Northern Ireland and go to an NI uni, you’ll pay £3,805 in tuition fees
  • Wales you’ll pay £3,810 in fees and get a tuition fee grant to cover the rest
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Will this course suit you?

Sources: UCAS & KIS

Every degree course is different, so it’s important to find one that suits your interests and matches the way you prefer to work – from the modules you’ll be studying to how you’ll be assessed. Top things to look for when comparing courses

Course description

Develop an expert knowledge of applied marketing concepts and gain practical experience in the workplace. You gain the skills and experience you need to develop an in-depth understanding of the principles and techniques of marketing and the ability to apply marketing knowledge to a range of business problems. You can study specialist areas of marketing such as • customer psychology • brand management • digital analysis • global marketing • sales skills • new product innovation • communications and advertising • service and retail marketing. You may be able to study abroad as part of the Erasmus programme. *Teaching You are taught by an expert team with many years of experience in marketing. Several lecturers have been appointed as examiners for the Chartered Institute of Marketing (CIM). Their areas of expertise include • strategic marketing • branding • marketing communications • consumer retail • global marketing • entrepreneurial business • consultancy. Real-world projects A key feature of the course is a final year marketing innovation and creativity module, where you apply all your marketing knowledge in bringing a new product to market. This helps you enhance your professional skills by developing a single integrated project involving several different marketing specialisms. Work placements in the UK and overseas In year three, you have the opportunity to apply the skills you've gained by taking a one-year paid work placement. This is a great way to improve your industry knowledge with real insight and experience. It also enables you to build an eye-catching CV to impress future employers, and many students find jobs with their placement companies after graduating. Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. Salaries of up to £22,000 are possible. Previous students have gained placements at companies such as IBM, Adidas, Marks & Spencer and Disney. Links with the CIM Another way to get ahead preparing for your career is to take part in the Sheffield Hallam Marketing Student Society, which gives you access to the CIM and local branch master classes and activities. We are one of the few universities in the UK to have a student chapter linked to the CIM. This is a student learning community that complements and enhances your academic studies and allows you to link up with local professionals. Professional recognition The course is accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining exemptions from units on CIM qualifications through the Graduate Gateway programme. Students have the opportunity to join The Chartered Institute of Marketing (CIM) as a Studying Member.


**Year one core modules** • customer insight and research • market and digital analysis • marketing organisations and society • people and organisations in context • principles of marketing **Year one options** choose one from • global business environment • foreign language **Year two core modules** • customer psychology and culture • integrated marketing communications • metrics for marketing performance • sales and business skills • strategic marketing planning **Year two options** choose one from • service and retail marketing • foreign language **Year three** • optional work placement **Final year core modules** • marketing in a global context • marketing innovation and creativity • marketing operations management • strategic brand management • the customer experience **Final year options** choose one from • relationship marketing management • global literacy and communication • foreign language

Sheffield Hallam University

Adsetts Learning Centre

Sheffield has all the excitement of a major city but the friendliness of a small town. The university and students' union work together to enhance the student experience; your employability is at the top of our agenda. We have lots of societies, sports clubs and volunteering opportunities, plus the largest number of students in Britain on courses with a year's paid work placement.

How you'll spend your time

Sorry, we don’t have study time information to display here

How you'll be assessed

Sorry, we don’t have course assessment information to display here

What do the numbers say for

The percentages below relate to the general subject area at this uni, not to one course. We show these stats because there isn't enough data about the specific course, or where this is the most detailed info made available to us.

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What do students think about this subject here?

Source: NSS

Here's how satisfied past students were taking courses within this subject area about things such as the quality of facilities and teaching - useful to refer to when you're narrowing down your options. Our student score makes comparisons easier, showing whether overall satisfaction is high, medium or low compared to other unis.

What do student satisfaction scores tell you?

Overall student satisfaction 79%
Student score 75% MED
Able to access IT resources


Staff made the subject interesting


Library resources are satisfactory


Feedback on work has been helpful


Feedback on work has been prompt


Staff are good at explaining things


Staff value students' opinions



Who studies this subject?

Source: HESA

Start building a picture of who you could be studying with by taking a look at the profile of people that have studied this subject here in previous years.

UK / Non-UK
21% of students here are from outside the UK
Male / Female
56% of students are female
Full-time / Part-time
2% of students are part-time
Typical Ucas points
300 entry points typically achieved by students
2:1 or above
85% of students achieved a 2:1 or above
Drop-out rate
9% of students do not continue into the second year of their course
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What are graduates doing after six months?

Source: DLHE

Here’s what students are up after they graduate from studying this subject here. We’ve analysed the employment rate and salary figures so you can see at a glance whether they’re high, typical or low compared to graduates in this subject from other universities. Remember the numbers are only measured only six months after graduation and can be affected by the economic climate - the outlook may be different when you leave uni. What do graduate employment figures really tell you?

% employed or in further study 91% LOW
Average graduate salary £19.3k MED
Graduates who are sales, marketing and related associate professionals


Graduates who are media professionals


Graduates who are sales assistants and retail cashiers


Employment prospects for graduates of this subject

Sources: DLHE & HECSU
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
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