We use cookies to allow us and selected partners to improve your experience and our advertising. By continuing to browse you consent to our use of cookies. You can understand more and change your cookies preferences here.

Sheffield Hallam University

Public Relations and Media with Foundation Year

UCAS Code: A039

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


Access to HE Diploma

M:15,P:0

An Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

GCSE/National 4/National 5

GCSE Maths and GCSE English Language or Literature at grade C or 4 or L2 equivalent

UCAS Tariff

80

This must include at least 32 points from one A level or equivalent BTEC qualifications. For example: •CDD at A Level. •MMP in BTEC Extended Diploma. •A combination of qualifications, which may include a maximum of one AS level, EPQ and general studies

You may also need to…

Attend an interview

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

4.0years

Full-time including foundation year | 2020

Other options

5.0 years | Sandwich including foundation year | 2020

Subjects

Public relations

Media and communication studies

Get ready for a full degree by taking an extra foundation year at the start.
Learn the practical, technical, writing and research skills that you'll need for undergraduate studies.
Choose from a wide range of digital media, media arts and communications topics.
Develop your portfolio and professional and academic skills.
The foundation year is designed especially for students who need additional skills or experience to begin a full BA Journalism, Public Relations and Media degree. The course is suitable if you don’t meet the entry requirements for our full degree course, or you want extra preparation before starting degree-level study. You'll learn with experienced practitioners and develop your interests. After completing your foundation year, you’ll have the skills and knowledge you need for full honours degree study, and progress directly onto the full degree.

Throughout the course you attend a combination of lectures, workshops and seminars where key topics and concepts are introduced and explored. This includes a mix of tutor-directed learning, discussions and student-led exercises and activities where you engage in collaborative activities in face-to-face and virtual learning environments.

You learn through
•essays
•practical tasks and projects
•case studies
•reports
•group work
•concept maps
•research tasks and projects
•electronic assessment
•oral presentations
•portfolios of work

In the foundation year, you'll study wide-ranging media arts and communication topics, while also focussing on your particular subject area and completing assignments in that field. You'll grow as a creative, and begin developing a professional portfolio. You'll also become familiar with Hallam's exceptional facilities and staff, so you're fully prepared for undergraduate study.

Modules

You can take an optional placement in year three.
Year 1
Compulsory modules

Creative Approaches To Media Production 40 Credits
Media In Context 20 Credits
Media Project 40 Credits
Preparing For Independent Practice And Study 20 Credits
Year 2
Compulsory modules

Digital Skills And Client Management 20 Credits
History Of Communication 20 Credits
Introduction To PR 20 Credits
Making Media 20 Credits
Media Law And Democracy 20 Credits
PR And Persuasion 20 Credits
Year 3
Compulsory modules

Brand Management And Entrepreneurship 20 Credits
Reputations, Issues And Crisis Management 20 Credits
Researching And Reporting 20 Credits
Researching The Media For Pr 20 Credits
Elective modules

Digital Communications In Practice 20 Credits
Feature Writing 20 Credits
Foreign Language 10 Credits
Global Communications Strategy And Critique 20 Credits
Life And Style Journalism 20 Credits
Radio And Sound Production 20 Credits
Tv And Video News Skills 20 Credits
Year 4
Compulsory modules

Placement Year -
Final year
Compulsory modules

Applied Project / Dissertation For PR 20 Credits
Contemporary And Professional Issues In Public Relations 20 Credits
Pr Specialisms 20 Credits
Elective modules
Module Credits
Corporate Communications: Strategy And Critique 20 Credits
Foreign Language 10 Credits
Magazine Creation 20 Credits
Magazine Publishing 20 Credits
Moral Panics 20 Credits
PR And Power 20 Credits
Tv2: Tv Journalism And Production 20 Credits

Assessment methods

Coursework, practical

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£13,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Sheffield Hallam University

Department:

Faculty of Science Technology and Art

TEF rating:

Calculate your living costs

See how much you'll need to live on at your chosen university, with our student budget calculator.

See your living costs

Study in Sheffield

Explore the local area, what there is to do for fun, living costs and other university options here.

Explore Sheffield
Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

71%
low
Public relations
71%
med
Media and communication studies

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Publicity studies

Teaching and learning

80%
Staff make the subject interesting
86%
Staff are good at explaining things
80%
Ideas and concepts are explored in-depth
77%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

70%
Library resources
93%
IT resources
82%
Course specific equipment and facilities
45%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

94%
UK students
6%
International students
21%
Male students
79%
Female students
77%
2:1 or above
4%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
C

Media studies

Teaching and learning

85%
Staff make the subject interesting
86%
Staff are good at explaining things
80%
Ideas and concepts are explored in-depth
87%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

81%
Library resources
85%
IT resources
86%
Course specific equipment and facilities
63%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

95%
UK students
5%
International students
56%
Male students
44%
Female students
82%
2:1 or above
4%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
B
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Publicity studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£17,000
low
Average annual salary
87%
low
Employed or in further education
89%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

34%
Sales, marketing and related associate professionals
13%
Other elementary services occupations
9%
Media professionals
What do graduate employment figures really tell you?

We've got an internationally competitive marketing and PR sector and not surprisingly, that is the main industry head into after university. Nearly a third of publicity studies graduates from 2015 were working in London by 2015, but graduates don't just go to work in PR agencies — all sorts of organisations do their own publicity these days, and with the rise of digital and mobile technology and social media, a lot of marketing is done in quite innovative ways and there is serious demand for good PR staff. This year, a lot of the jobs that graduates got in PR and marketing were found through personal contacts and through recruitment agencies, so build up your contacts, and network your way to a job!

Media studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£16,500
low
Average annual salary
93%
med
Employed or in further education
90%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

19%
Artistic, literary and media occupations
15%
Sales, marketing and related associate professionals
14%
Sales assistants and retail cashiers
What do graduate employment figures really tell you?

Only a small number of students study courses within this catch-all subject area, so there isn't a lot of information available on what graduates do when they finish - bear that in mind when you look at any stats. Marketing and PR were the most likely jobs for graduates from these courses, but it's sensible to go on open days and talk to tutors about what you might expect from the course, and what previous graduates did.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Public relations

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£16k

£16k

£20k

£20k

£22k

£22k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Media and communication studies

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£16k

£16k

£20k

£20k

£22k

£22k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Share this page

Expert tips for uni - straight to your inbox
Free to students, teachers and parents
Sign me up

This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

Have a question about this info? Learn more here

This is the percentage of applicants to this course who received an offer last year, through Ucas.

Have a question about this info? Learn more here

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

Have a question about this info? Learn more here

Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

Have a question about this info? Learn more here

Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

Have a question about this info? Learn more here

This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here