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Sheffield Hallam University

Marketing with Psychology

UCAS Code: A117

Bachelor of Arts - BA

Entry requirements


Access to HE Diploma

M:15

Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

UCAS Tariff

112

112 UCAS Points, including at least 64 points from two A Levels or equivalent BTEC National Qualifications. We accept AS levels and general studies. Where an applicant has not taken AS Level qualifications we may make a lower offer.

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3.0years

Full-time | 2020

Other options

4.0 years | Sandwich | 2020

Subjects

Marketing

Psychology

Learn how to apply psychological theory to marketing practice.
Understand contemporary marketing and consumer psychology.
Gain hands-on experience on placements and live projects.
Graduate as a creative, innovative and entrepreneurial marketer.
Achieve professional recognition from the Chartered Institute of Marketing (currently in application stage)
On this course, you'll gain a challenging business education. You'll cover the breadth of consumer psychology and gain a solid base in marketing — developing the skills and attributes that modern employers expect. Upon graduating, you'll be ready to enter a range of rewarding marketing positions, or delve deeper into psychology and consumer behaviour.

**How you learn**

This course allows you to understand marketing with depth and customer insight. You will be taught by tutors who have real world experience in different sectors of business.

You'll quickly gain a handle on both marketing practice and consumer psychology, undertaking both rigorous academic modules and exciting live briefs.

You'll learn skills that employers are looking for across the marketing sphere — including everything from strategic brand management, marketing innovation and organisational psychology. In doing so, you'll prepare yourself not only for your first graduate positions, but beyond.

You learn through

- lectures

- seminar-based discussions

- live client briefs

- tutorials and workshops

- experiential learning

- research projects

**Applied learning**
**Work placements**

We recommend for all undergraduate marketing students to gain real-world experience on placement. We have a range of useful industry contacts and offer support to help you find a suitable opportunity. These can involve anything from a short internship to a year-long paid position. Other marketing graduates have gone on to work for Nestle, Audi, IBM, John Lewis.

**Live projects**

Throughout the course, you'll work on live projects based on live briefs. These will allow you to make connections between your marketing and psychology studies — delivering credible outcomes for clients.

**Field trips**

There are field trip opportunities available to all marketing students. These are delivered via the Marketing Society, and have included a visit to ITV studios.

**Networking opportunities**

The Marketing Society hosts numerous events throughout the academic year which offer students the opportunity to network with marketers, business leaders, academics and students.

**Competitions**

The live client brief forms part of an external competition. You'll be supported by tutors if you wish to enter.

Modules

Exam
Coursework

Assessment methods

TBC

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£13,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Sheffield Hallam University

Department:

Faculty of Sheffield Business School

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

77%
med
Marketing
82%
med
Psychology

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

82%
Staff make the subject interesting
90%
Staff are good at explaining things
79%
Ideas and concepts are explored in-depth
87%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

85%
Library resources
93%
IT resources
88%
Course specific equipment and facilities
76%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

84%
UK students
16%
International students
45%
Male students
55%
Female students
80%
2:1 or above
7%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
D
C

Psychology (non-specific)

Teaching and learning

88%
Staff make the subject interesting
92%
Staff are good at explaining things
88%
Ideas and concepts are explored in-depth
85%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

93%
Library resources
93%
IT resources
91%
Course specific equipment and facilities
78%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

98%
UK students
2%
International students
17%
Male students
83%
Female students
80%
2:1 or above
7%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
D

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£21,000
med
Average annual salary
97%
med
Employed or in further education
84%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

55%
Sales, marketing and related associate professionals
5%
Sales assistants and retail cashiers
5%
Other administrative occupations
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Psychology (non-specific)

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£16,084
low
Average annual salary
94%
med
Employed or in further education
79%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

15%
Caring personal services
14%
Welfare and housing associate professionals
11%
Other elementary services occupations
What do graduate employment figures really tell you?

20 years ago, this was a specialist degree for would-be psychologists but now it is the model of a modern, flexible degree subject. One of the UK's fastest-growing subject at degree level, and the second most popular subject overall (it recently overtook business studies), one in 23 of all graduates last year had psychology degrees. As you'd expect with figures like that, jobs in psychology itself are incredibly competitive, so to stand a chance of securing one, you need to get a postgraduate qualification (probably a doctorate in most fields, especially clinical psychology) and some relevant work experience. But even though there are so many psychology graduates — far more than there are jobs in psychology, and over 13,800 in total last year — this degree has a lower unemployment rate than average because its grads are so flexible and well-regarded by business and other industries across the economy. Everywhere there are good jobs in the UK economy, you'll find psychology graduates - and it's hardly surprising as the course helps you gain a mix of good people skills and excellent number and data handling skills. A psychology degree ticks most employers' boxes — but we'd suggest you don't drop your maths modules.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£21k

£21k

£24k

£24k

£26k

£26k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Psychology

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£15k

£15k

£18k

£18k

£21k

£21k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here