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Sheffield Hallam University

Marketing Communications and Advertising

UCAS Code: N590

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


Access to HE Diploma

M:15

At least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

GCSE/National 4/National 5

GCSE •English language or literature at grade C or 4 •Maths at grade D or 3

UCAS Tariff

112

This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example: BBC at A Level DMM in BTEC Extended Diploma. A combination of qualifications, which may include AS levels, EPQ and general studies.

92%
Applicants receiving offers

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3.0years

Full-time | 2020

Other options

4.0 years | Sandwich | 2020

Subjects

Marketing

Promotion and advertising

Develop the knowledge, skills and expertise that you need to work in today's evolving marketing communication industry

Course summary

Gain the skills and attributes for a career in marketing communications and advertising.
Learn to use contemporary multimedia solutions to develop integrated marketing communication strategies.
Develop an in-depth understanding of up-to-date marketing communication concepts and techniques.
Have the opportunity to study abroad — with Erasmus funding available for European placements.
Create a portfolio of work to show future employers a creative and innovative skill set.
Embrace the changing nature of contemporary business and the marketing communications environment. Develop your intellectual knowledge of marketing communications and advertising, balancing theory and practice.

You are taught by experienced professionals with a range of advertising, public relations, sales and marketing communications experience.

You are provided with an academic and professional advisor in each year of your studies who will support you with personal and professional development planning and review.

You learn through

lectures
seminars
problem solving exercises
case studies
individual and group presentation
There are opportunities to study abroad at one of our partner universities with the possibility of funding through the Erasmus programme.

Applied learning
Work placements

The course incorporates and actively encourages work-based and work-related learning. Work-based learning is primarily through optional placements, where the course allows you the opportunity to undertake an industry placement. This is typically 48 weeks long in your third year of study.

Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. There are no tuition fees for the placement year and salaries of up to £22,000 are possible. If you are doing your work placement in another European country there may be funding available through the Erasmus programme.

Live projects

In the second year of the course, you undertake a comprehensive set of activities focused on employability, and in particular placements to support you in a year in industry. Work-related learning involves exercises that simulate the workplace and are run as part of modules on the course.

Networking opportunities

We are one of the few universities in the UK to have a student chapter linked to the CIM. This is a student learning community that complements and enhances your academic studies and allows you to link up with local professionals. Another way to prepare for your career is to make the most of your automatic membership of the Sheffield Hallam Student Marketing Society, which runs regular events with local and national employers.

Future careers
This course prepares you for a career as a

communications assistant executive
digital communications assistant executive
advertising assistant or executive
agency account executive
promotional manager
assistant brand manager
creative team leadership
event and exhibition management
sales and promotional management
public relations assistant or executive
Previous graduates of this course have gone on to work for

Google
Microsoft
McCann Erikson
WDMP
?ber Agency
Tesco
Morrisons
Disney
Homebase
Wilkinsons
Go Outdoors
Boots
ESPN
Harrods
Accreditation
This course is accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining exemptions from units on CIM qualifications through the Graduate Gateway programme. Students have the opportunity to join The Chartered Institute of Marketing (CIM) as a Studying Member.

Modules

The modules for 2020/21 may vary to those given below, which are for academic year 2019/20.
You can take an optional placement in year three.

Year 1
Compulsory modules

Module: Advertising, Promotion And Creativity Credits: 20.00
Module: Market And Digital Analysis Credits: 20.00
Module: Marketing Environment And Media Credits: 20.00
Module: Marketing Research And Employability Credits: 20.00
Module: People And Organisations In Context Credits: 20.00
Elective modules

Module: Foreign Language Credits: 20.00
Module: Global Business Environment Credits: 20.00
Year 2
Compulsory modules

Module: Campaign Management Credits: 20.00
Module: Customer Psychology And Culture Credits: 20.00
Module: Marketing Communications Planning Credits: 20.00
Module: Marketing Metrics Credits: 20.00
Module: Sales And Business Skills Credits: 20.00
Elective modules

Module: Foreign Language Credits: 20.00
Module: Service And Retail Marketing Credits: 20.00
Final year
Compulsory modules

Module: Building Brand Value Credits: 20.00
Module: Corporate Public Relations Credits: 20.00
Module: Marketing Innovation And Creativity Credits: 20.00
Module: Project And Event Management Strategies Credits: 20.00
Module: Strategic Communications In The Digital World Credits: 20.00
Elective modules

Module: Communication Concepts For Marketers Credits: 20.00
Module: Foreign Language Credits: 20.00
Module: Relationship Marketing Management Credits: 20.00

Assessment methods

• Coursework
• Examinations

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£9,250
per year
International
£13,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

Extra funding

Scholarships, discounts and bursaries may be available to students who study this course.

The Uni


Course location:

Sheffield Hallam University

Department:

Faculty of Sheffield Business School

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

77%
med
Marketing
77%
med
Promotion and advertising

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

82%
Staff make the subject interesting
90%
Staff are good at explaining things
79%
Ideas and concepts are explored in-depth
87%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

85%
Library resources
93%
IT resources
88%
Course specific equipment and facilities
76%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

84%
UK students
16%
International students
45%
Male students
55%
Female students
80%
2:1 or above
7%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
D
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£21,000
med
Average annual salary
97%
med
Employed or in further education
84%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

55%
Sales, marketing and related associate professionals
5%
Sales assistants and retail cashiers
5%
Other administrative occupations
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£21k

£21k

£24k

£24k

£26k

£26k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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Course location and department:

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Teaching Excellence Framework (TEF):

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here