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Sheffield Hallam University

Food Marketing and Product Development

UCAS Code: DN65

Bachelor of Science (with Honours) - BSc (Hons)

Entry requirements


Access to HE Diploma

P:45

At least 45 credits at level 3 and 15 credits at level 2.

GCSE/National 4/National 5

GCSE •English language or literature at grade C or 4 •Maths at grade C or 4

UCAS Tariff

80

80 UCAS points, including 48 points from two A levels or equivalent, or an alternative qualification such as an Access course. If you don't meet these criteria you may be qualified for our BSc Food Marketing and Product Development with Foundation Year.

100%
Applicants receiving offers

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3years

Full-time | 2019

Other options

4 years | Sandwich | 2019

Subject

Food marketing

Gain the skills, knowledge and experience you need to develop and market food products.
Course summary
Learn the ins and outs of the food industry — studying both manufacturing and retail perspectives.
Gain the practical experience and theoretical knowledge that food marketing requires.
Benefit from excellent graduate career opportunities — whether in management, buying, marketing or development.
This course allows you to delve deeper into an exciting industry. You'll tackle food marketing and product development from a range of angles and perspectives — preparing for a rewarding career.

How you learn
The degree provides you with the expertise that you need to pursue a career in food marketing, business management or food product design and development.

There is an emphasis on critical and creative thinking — you'll learn how quick responses can make every difference in the food industry, and you'll develop the analytical, technical, commercial and professional skills that you need for them. Students will learn to identify market niches and satisfy consumer demand; gaining valuable business and management acumen.

You learn through

seminars
lectures
projects
laboratory sessions
coursework
examinations
Applied learning
Live projects

There are numerous real-world studies and projects that are undertaken throughout the course. These give you useful real-world experiences, and an opportunity to make industry contacts.

Future careers
This course prepares you for a career in

food marketing
food buying
food product development
food retail management
Previous graduates of this course have gone on to work for

Unilever
Marks & Spencer
Samworth Brothers
Sainsbury's
Tesco
Asda
Northern Foods

Modules

**Year one modules** • business analytics • marketing communication • food composition and safety • food and ingredient selection • nutrition in context • academic and professional skills

**Year two core modules** • people and organisations in context • the international business environment • international food marketing and retail practice • food product development • marketing communications and branding of food • academic research skills

**Year three** • optional work placement

**Final year core modules** • exploring food strategy • international food marketing planning • consumer perceptions of food • contemporary food innovation and technology • career management and professional development • project

Assessment methods

• Examinations
• Business reports
• Scientific reports
• Essays
• Presentations
• Phase tests
• Portfolios
• Literature reviews
• Student-led seminars

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£9,250
per year
International
£13,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

Extra funding

Scholarships, discounts and bursaries may be available to students who study this course.

The Uni


Course location:

Sheffield Hallam University

Department:

Faculty of Sheffield Business School

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

77%
med
Food marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

82%
Staff make the subject interesting
90%
Staff are good at explaining things
79%
Ideas and concepts are explored in-depth
87%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

85%
Library resources
93%
IT resources
88%
Course specific equipment and facilities
76%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

84%
UK students
16%
International students
45%
Male students
55%
Female students
80%
2:1 or above
7%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
D
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£21,000
med
Average annual salary
97%
med
Employed or in further education
84%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

55%
Sales, marketing and related associate professionals
5%
Sales assistants and retail cashiers
5%
Other administrative occupations
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Food marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£21k

£21k

£26k

£26k

£30k

£30k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here