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Sheffield Hallam University

Business and Marketing

UCAS Code: NN15

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


Access to HE Diploma

M:15

Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate

GCSE/National 4/National 5

•English language or literature at grade C or 4 •Maths at grade D or 3

UCAS Tariff

112

This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example: BBC at A Level. DMM in BTEC Extended Diploma. A combination of qualifications, which may include AS levels, EPQ and general studies.

94%
Applicants receiving offers

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3.0years

Full-time | 2020

Other options

4.0 years | Sandwich | 2020

Subjects

Marketing

Business studies

**Course summary**
•Understand marketing and its role in business and the wider domestic and global economy.
•Focus on your interests and gain valuable experience.

Develop your intellectual abilities and analytical skills. By the end of the course you will have gained skills in quantitative and qualitative information collection, analysis, synthesis and interpretation.

**How you learn**
The approaches taken vary between modules as appropriate for the subject material and the required learning outcomes.

You learn through
•formal lectures
•seminars
•problem solving exercises
•case studies
•individual and group presentations
•directed learning activities

**Applied learning**

**Work placements**

In year three, you have the opportunity to apply the skills you've gained by taking a one-year paid work placement. This is a great way to improve your industry knowledge with real insight and experience. It also enables you to build an eye-catching CV to impress future employers, and many students find jobs with their placement companies after graduating.

Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. Salaries of up to £22,000 are possible. If you study abroad, or do your work placement, in another European country there may be funding available through the Erasmus programme.

**Live projects**

We run a programme of guest lectures so that you can benefit from the insight and experiences of industry specialists from a range of organisations and backgrounds.

**Networking opportunities**

Prepare for your career through the marketing student society, which you gain automatic membership to as a new student. This gives you access to the Chartered Institute of Marketing (CIM) and local branch master classes and activities.

We are one of the few universities in the UK to have a student society linked to the CIM. This is a student learning community that complements and enhances academic learning and links you to local professionals. CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

Sheffield Hallam University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping you with the best opportunities for a successful marketing career.

Modules

Year 1 Compulsory modules

Module: Data Analysis For Business Decisions Credits: 20.00
Module: Marketing Research And Employability Credits: 20.00
Module: People And Organisations In Context Credits: 20.00
Module: Principles Of Marketing Credits: 20.00
Module: Understanding Enterprise And Creativity Credits: 20.00
Elective modules

Module: Foreign Language Credits: 20.00
Module: Global Business Environment Credits: 20.00
Year 2
Year 2 Compulsory modules

Module: Financial Fluency For Management Decision Making Credits: 20.00
Module: Integrated Marketing Communications Credits: 20.00
Module: Sales And Business Skills Credits: 20.00
Module: Strategic Approaches To Marketing Management Credits: 20.00
Module: Strategic Planning (Shaping The Future) Credits: 20.00
Elective modules

Module: Business Law Credits: 20.00
Module: Essential It Skills For Business Credits: 20.00
Module: Financial Management Applications Credits: 20.00
Module: Foreign Language Credits: 20.00
Module: Leading And Managing Teams Credits: 20.00
Module: Managing International Business Credits: 20.00
Module: Planning Your Own Business Credits: 20.00
Module: Service And Retail Marketing Credits: 20.00
Final year
Compulsory modules

Module: Brand And Reputation Management Credits: 20.00
Module: Go-To-Market In The Digital Environment Credits: 20.00
Module: Implementing Strategy And Change Credits: 20.00
Module: Marketing In A Global Context Credits: 20.00
Module: Marketing Innovation And Creativity Credits: 20.00
Elective modules

Module: Business In The European Economy Credits: 20.00
Module: Business Operations And Project Management Credits: 20.00
Module: Consultancy Skills For Organisational Change Credits: 20.00
Module: Contemporary Issues In International Business Credits: 20.00
Module: Contemporary Issues In Marketing Credits: 20.00
Module: Customer Psychology Credits: 20.00
Module: Financial Fluency For Decision Making Credits: 20.00
Module: Financial Performance Management Credits: 20.00
Module: Foreign Language Credits: 20.00
Module: Leadership In Contemporary Organisations Credits: 20.00
Module: Managing For Success Credits: 20.00
Module: Managing The Digital Enterprise Credits: 20.00
Module: Sustainable And Responsible Business In The C21 - Contemporary Challenges Credits: 20.00

Assessment methods

• Coursework
• Examinations

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
International
£13,650
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

Extra funding

Scholarships, discounts and bursaries may be available to students who study this course.

The Uni


Course location:

Sheffield Hallam University

Department:

Faculty of Sheffield Business School

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

75%
med
Marketing
76%
med
Business studies

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

82%
Staff make the subject interesting
87%
Staff are good at explaining things
80%
Ideas and concepts are explored in-depth
81%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

92%
Library resources
88%
IT resources
87%
Course specific equipment and facilities
71%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

84%
UK students
16%
International students
45%
Male students
55%
Female students
80%
2:1 or above
7%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
D
C

Business studies

Teaching and learning

80%
Staff make the subject interesting
89%
Staff are good at explaining things
86%
Ideas and concepts are explored in-depth
83%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

91%
Library resources
94%
IT resources
92%
Course specific equipment and facilities
78%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

84%
UK students
16%
International students
64%
Male students
36%
Female students
74%
2:1 or above
8%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
D

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£21,000
med
Average annual salary
97%
med
Employed or in further education
84%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

55%
Sales, marketing and related associate professionals
5%
Sales assistants and retail cashiers
5%
Other administrative occupations
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Business studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£21,000
med
Average annual salary
94%
med
Employed or in further education
87%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

31%
Sales, marketing and related associate professionals
11%
Business, finance and related associate professionals
8%
Public services and other associate professionals
What do graduate employment figures really tell you?

The number of business studies graduates fell significantly last year after a long period of increase. But there were still more than 14,000 degrees awarded and this is the third most popular subject for new graduates. Because so many graduates get business studies degrees, you can find them everywhere in the economy, and very few jobs are completely out of reach for a good business studies graduate. Around 40% go into jobs in finance, sales, recruitment, management (particularly retail) or marketing. There is also a small (but well paid) group who take their technical skills into computing and IT. Thousands of graduates from this subject go into professional jobs every year, and average starting salaries are above the average for all subjects and particularly healthy in London where they top £25k. Graduates with good degree grades in business studies are much more likely to get good jobs, so don’t be complacent, and keep a close eye on your grades.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£21k

£21k

£24k

£24k

£26k

£26k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Business studies

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£21k

£21k

£24k

£24k

£26k

£26k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here