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Robert Gordon University

Digital Marketing

UCAS Code: P9P3

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

B,C,C

Access to HE Diploma

M:45,P:15

Pass 60 credits to include 45 Level 3 credits at grade Merit. Diploma must be completed in a relevant subject.

HNC (BTEC)

P

A relevant HNC will be considered for entry

HND (BTEC)

P

A relevant HND will be considered for entry

International Baccalaureate Diploma Programme

27

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)

H2,H3,H3,H3

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM

In a relevant subject.

Scottish HNC

Pass

A relevant HNC will be considered for entry

Scottish HND

Pass

A relevant HND will be considered for entry

Scottish Higher

B,B,B,C

UCAS Tariff

102-104

We've calculated how many Ucas points you'll need for this course.

About this course


Course option

4years

Full-time | 2019

Subject

Media and communication studies

This course will provide you with the relevant knowledge and skills to design, deliver and evaluate digital marketing strategies and campaigns, in preparation for a successful career in the industry. You will be introduced to a wide range of technologies and techniques, providing you with an overview of the digital technology landscape and strategic marketing principles of today.

You will have the opportunity to use these skills in real-world projects, building a portfolio of practical digital outputs for your CV, through placement and live agency projects.

The technical skills you build are globally applicable and in high demand, the modules you study address strategic and theoretical issues that draw on international case studies.

With a strong industry influence, and a curriculum that embraces a global outlook, you will develop a unique skillset that prepares you for an increasingly dynamic and creative range of careers, with demand both locally and internationally.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£5,000
per year
England
£5,000
per year
EU
£1,820
per year
International
£12,730
per year
Northern Ireland
£5,000
per year
Scotland
£1,820
per year
Wales
£5,000
per year

The Uni


Course location:

Robert Gordon University

Department:

School of Creative and Cultural Business

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

80%
high
Media and communication studies

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Media studies

Teaching and learning

90%
Staff make the subject interesting
95%
Staff are good at explaining things
80%
Ideas and concepts are explored in-depth
85%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

80%
Library resources
85%
IT resources
90%
Course specific equipment and facilities
80%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

79%
UK students
21%
International students
41%
Male students
59%
Female students
61%
2:1 or above
9%
Drop out rate

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Media studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£17,000
med
Average annual salary
94%
med
Employed or in further education
100%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

20%
Sales assistants and retail cashiers
12%
Media professionals
12%
Customer service occupations
What do graduate employment figures really tell you?

Only a small number of students study courses within this catch-all subject area, so there isn't a lot of information available on what graduates do when they finish - bear that in mind when you look at any stats. Marketing and PR were the most likely jobs for graduates from these courses, but it's sensible to go on open days and talk to tutors about what you might expect from the course, and what previous graduates did.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Media and communication studies

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£20k

£20k

£23k

£23k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here