What do you need to get in?
Main entry requirements
112 UCAS Tariff points, including a minimum of 2 A Levels, excluding General Studies.
Considered in combination with Advanced Highers.
D*D* - any subject accepted
Any subject is considered.
To include a Grade 4 in any subject at Higher Level. Maths and English accepted within
Including a minimum of 2 A Levels, excluding General Studies.
If your qualifications aren’t listed here, you can use our UCAS points guide of 112 and refer to the university’s website for full details of all entry routes and requirements.
% applicants receiving offers97%
Provided by UCAS, this is the percentage of applicants who were offered a place on the course last year. Note that not all applicants receiving offers will take up the place, so this figure is likely to differ from applicants to places.
Tuition fee & financial support£9,250
Maximum annual fee for UK students. NHS-funded, sandwich or part-time course fees may vary.
If you live in:
- Scotland and go to a Scottish university, you won’t pay tuition fees
- Northern Ireland and go to an NI uni, you’ll pay £3,805 in tuition fees
- Wales you’ll pay £3,810 in fees and get a tuition fee grant to cover the rest
Every degree course is different, so it’s important to find one that suits your interests and matches the way you prefer to work – from the modules you’ll be studying to how you’ll be assessed. Top things to look for when comparing courses
Become a driving force behind modern business. Our degree has deep industry ties and years of student feedback, which we use to shape the course and continuously adapt it to reflect current issues. You’ll become a flexible, skilled communicator with a flair for marketing strategy, giving you the head start needed for a flying career in marketing management, advertising or marketing research. You will distinguish yourself professionally with an accredited degree - this course is accredited by The Chartered Institute of Marketing, The Institute of Direct and Digital Marketing and The Market Research Society. Receive maximum exemptions from the Chartered Institute of Marketing’s Postgraduate Diploma in Marketing. Distinguish yourself professionally with an accredited degree - this course is accredited by The Chartered Institute of Marketing, The Institute of Direct and Digital Marketing and The Market Research Society. Receive maximum exemptions from the Chartered Institute of Marketing’s Postgraduate Diploma in Marketing. Be inspired by our teaching staff, who are widely published in their field and who have wide professional marketing expertise. Position yourself highly with future employers. Plymouth University's BSc (Hons) Marketing was ranked joint second for employability in the Complete University Guide rankings. Gain real world experience and be involved in a number of ‘live’ consultancy projects. Kick start your career and take a year in industry as a marketer with a major corporation, a dynamic agency or start your own business. Join our successful graduates in careers in areas including marketing management, advertising and marketing research in multinational, small business and not for-profit sectors. Our graduates have been employed in companies such as Apple, Barclaycard, Ben Sherman, British Airways, Hewlett Packard, IBM, Sara Lee, Radox, The National Trust, Wrigley’s and Microsoft. 90 per cent of students agreed staff were good at explaining things; 83 per cent agreed they got sufficient advice and support; 87 per cent were satisfied overall and 95 per cent were in work/study six months after finishing. (source: 2016 NSS and 2016 DLHE survey results available on Unistats*).
In your first year, you will examine marketing and business basics and develop effective practical approaches to complex situations - putting theory into practice with topics such as marketing, economics, accounting and workplace behaviour. You will also develop a thorough appreciation of business operations and have the opportunity to take a digital marketing qualification. From in-depth analysis of consumer behaviours and market research, to product development and brand management, in your second year you’ll explore the world of marketing in more detail. Learn to use theory to create solutions to complex marketing problems with real companies. You will also have the opportunity to take a professionally renowned digital marketing qualification. In your third year, you will be strongly encouraged to undertake a placement year in industry and a range of expert help is on hand to guide you in your search and interview process. You will complete the year in a wide variety of companies from start-ups to blue chips across the world. This year can also be used to start or run your own business. In your final year, you’ll focus more on the theoretical and strategic aspects of marketing, investigating the contemporary and international issues that shape this diverse sector. You’ll also undertake an independently researched dissertation project that will set you apart from the crowd in a marketing subject of your choice. The modules shown for this course or programme are those being studied by current students, or expected new modules. Modules are subject to change depending on year of entry.
Plymouth is a top 50 UK research institution with genuine clusters of world class expertise across areas as diverse as marine science and engineering, medicine, robotics and psychology. With 21,000 students and a further 17,000 studying University of Plymouth awards at partner colleges, it is one of largest higher education providers in the country, and has a strong track record in teaching with one of the highest numbers of National Teaching Fellows of any UK university.
How you'll spend your time
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How you'll be assessed
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What do the numbers say for
The percentages below relate to the general subject area at this uni, not to one course. We show these stats because there isn't enough data about the specific course, or where this is the most detailed info made available to us.
What do students think about this subject here?
Here's how satisfied past students were taking courses within this subject area about things such as the quality of facilities and teaching - useful to refer to when you're narrowing down your options. Our student score makes comparisons easier, showing whether overall satisfaction is high, medium or low compared to other unis.
Start building a picture of who you could be studying with by taking a look at the profile of people that have studied this subject here in previous years.
UK / Non-UK
Male / Female
Full-time / Part-time
Typical Ucas points
2:1 or above
Most popular subjects students studied before attending
Here's an idea of the academic background of students from previous years, to give you a flavour of the type of people who take this subject.
What are graduates doing after six months?
Here’s what students are up after they graduate from studying this subject here. We’ve analysed the employment rate and salary figures so you can see at a glance whether they’re high, typical or low compared to graduates in this subject from other universities. Remember the numbers are only measured only six months after graduation and can be affected by the economic climate - the outlook may be different when you leave uni. What do graduate employment figures really tell you?