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University of Plymouth

Marketing

UCAS Code: N500

Bachelor of Science (with Honours) - BSc (Hons)

Entry requirements


96 - 112 UCAS Tariff points, including a minimum of 2 A Levels. General Studies accepted.

Considered in combination.

Pass a named Access to HE Diploma in any subject with at least 33 credits at Merit and/ or Distinction.

Considered in combination.

International Baccalaureate Diploma Programme

28

To include a Grade 4 in any subject at Higher Level. Maths and English accepted within

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)

H2,H2,H3,H3,H3

Considered in combination

D*D* - any subject accepted

Considered in combination

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

MMM-DMM

Any subject is considered.

Considered in combination

112 UCAS Tariff points, including a minimum of 2 Advanced Highers.

Considered in combination with Advanced Highers.

UCAS Tariff

96-112

Including a minimum of 2 A Levels. General Studies accepted.

Considered in combination.

100%
Applicants receiving offers

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3years

Full-time | 2019

Other options

4 years | Sandwich | 2019

Subject

Marketing

Become a driving force behind modern business. Our degree has deep industry ties and years of student feedback, which we use to shape the course and continuously adapt it to reflect current issues. You’ll become a flexible, skilled communicator with a flair for marketing strategy, giving you the head start needed for a flying career in marketing management, advertising or marketing research.

You will distinguish yourself professionally with an accredited degree - this course is accredited by The Chartered Institute of Marketing, The Institute of Direct and Digital Marketing and The Market Research Society. Receive maximum exemptions from the Chartered Institute of Marketing’s Postgraduate Diploma in Marketing.

* Distinguish yourself professionally with an accredited degree - this course is accredited by The Chartered Institute of Marketing, The Institute of Direct and Digital Marketing and The Market Research Society. Receive maximum exemptions from the Chartered Institute of Marketing’s Postgraduate Diploma in Marketing.

* Be inspired by our teaching staff, who are widely published in their field and who have wide professional marketing expertise.

* Position yourself highly with future employers. Plymouth University's BSc (Hons) Marketing was ranked joint second for employability in the Complete University Guide rankings.

* Gain real world experience and be involved in a number of ‘live’ consultancy projects.

* Kick start your career and take a year in industry as a marketer with a major corporation, a dynamic agency or start your own business.

* Join our successful graduates in careers in areas including marketing management, advertising and marketing research in multinational, small business and not for-profit sectors. Our graduates have been employed in companies such as Apple, Barclaycard, Ben Sherman, British Airways, Hewlett Packard, IBM, Sara Lee, Radox, The National Trust, Wrigley’s and Microsoft.

* 90 per cent of students agreed staff were good at explaining things; 83 per cent agreed they got sufficient advice and support; 87 per cent were satisfied overall and 95 per cent were in work/study six months after finishing. (source: 2016 NSS and 2016 DLHE survey results available on Unistats*).

Modules

In your first year, you will examine marketing and business basics and develop effective practical approaches to complex situations - putting theory into practice with topics such as marketing, economics, accounting and workplace behaviour. You will also develop a thorough appreciation of business operations and have the opportunity to take a digital marketing qualification.

From in-depth analysis of consumer behaviours and market research, to product development and brand management, in your second year you’ll explore the world of marketing in more detail. Learn to use theory to create solutions to complex marketing problems with real companies. You will also have the opportunity to take a professionally renowned digital marketing qualification.

In your third year, you will be strongly encouraged to undertake a placement year in industry and a range of expert help is on hand to guide you in your search and interview process. You will complete the year in a wide variety of companies from start-ups to blue chips across the world. This year can also be used to start or run your own business.

In your final year, you’ll focus more on the theoretical and strategic aspects of marketing, investigating the contemporary and international issues that shape this diverse sector. You’ll also undertake an independently researched dissertation project that will set you apart from the crowd in a marketing subject of your choice.

The modules shown for this course or programme are those being studied by current students, or expected new modules. Modules are subject to change depending on year of entry.

Assessment methods

25% of assessment is by exam, 75% by coursework

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£9,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

University of Plymouth

Department:

Plymouth Business School

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

81%
med
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

85%
Staff make the subject interesting
89%
Staff are good at explaining things
78%
Ideas and concepts are explored in-depth
83%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

89%
Library resources
91%
IT resources
93%
Course specific equipment and facilities
83%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

82%
UK students
18%
International students
51%
Male students
49%
Female students
74%
2:1 or above
7%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
D
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£22,000
med
Average annual salary
94%
med
Employed or in further education
88%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

73%
Sales, marketing and related associate professionals
7%
Business, research and administrative professionals
3%
Business, finance and related associate professionals
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£20k

£20k

£22k

£22k

£24k

£24k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here