Fashion Media & Marketing
Entry requirements
UCAS Tariff
Although many of our students do come in with top grades and high UCAS points, these aren’t necessarily essential for entry. We typically ask for a minimum of 104 UCAS points, but we understand that talented artists, designers and makers can have a wide range of relevant strengths and skills beyond formal qualifications. We’re just as interested in exploring your portfolio as we are in seeing your grades.
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About this course
This course has alternative study modes. Contact the university to find out how the information below might vary.
Arts University Plymouth is an arts university for the 21st century, preparing students who are uniquely placed to provide creative solutions to the complex global challenges of a changing world. Formerly known as Plymouth College of Art, we were granted full university title in Spring 2022. We are now the city of Plymouth’s first and only specialist arts university, allowing us to offer our students a dynamic and unique learning experience.
In May 2022 we were awarded the Best Small or Specialist University at the 2022 WhatUni Student Choice Awards, coming top in a list of well-respected specialist UK universities, based on unbiased and honest reviews from students across the UK, in a category that highlights the quality of our provision as a specialist creative university.
**Fashion is an evolutionary and multifaceted industry that takes innovations in technology and culture as inspiration. From media and marketing, through to discussions exploring disruptive technology and changing consumer behaviour – this course will place you at the forefront of fashion communication.**
This creative and hands-on degree is for students who aspire to work in imaging, styling, social media and marketing. We encourage innovative experimentation in all areas of fashion communication and promotion. Designed to nurture talented and self-motivated students, this practice-based, multidisciplinary programme will enable you to engage with fashion from a strategic position, developing experiential and digital futures.
Our energetic Fashion Media & Marketing course enables you to cultivate strong conceptual, visual and communication skills. You will explore a broad range of techniques including photography and moving image, analytics and market research, art direction and styling, social media strategies and trend forecasting.
Strictly for the fashion curious, this course allows you to gather intelligence and insight from the cultural landscape, turning it into exciting multimedia communications for print, digital and campaign design. With support from experienced industry professionals and expert technicians, you will transform contextual sources into broadcast media, observing themes such as culture and appropriation, customer behaviour and commodity and business strategies.
We enrich our learning environment with an aspirational programme of live industry projects, guest speakers and internships. Recent course contributors have included: Vogue, Dazed Digital, Dior Homme, size?, Converse, Pro:Direct, Topshop and Finisterre.
Alongside attending key events including Milan and Paris Fashion Weeks, our students also investigate current trends and market insights, enjoying access to global forecasting tools like WGSN and The Future Laboratory to enable real-time rolling analysis of industry activity. From mood board and model casting through to garment selection and post-production, you will conceptualise creative treatments that launch products to target markets, both national and global.
Practical applications are underpinned by reflective, analytical writing and research, expanding your critical approach and enabling you to build strong conceptual, visual and communication skills. From the exploration of fashion history and culture to contemporary contexts and future forecasting, you will be encouraged to interrogate fashion communication’s role in society.
Whether you aspire to work in media, marketing, promotion, styling, art direction, print journalism, visual merchandising, visual influencing or roles that have yet to be created, this course will futureproof you for success and adaptability in the everchanging global fashion, lifestyle and beauty industries.
Graduates can become:
- fashion designers
- knitwear designers
- stylists
- buyers
- fashion illustrators
- pattern cutters
- trend forecasters
- visual merchandisers
- studio managers
- garment technologists
- production coordinators
- merchandisers
Modules
Our Fashion Communication programme enables you to develop strong conceptual, visual and written communication skills, and explore a broad range of techniques in art direction, styling, photography, film, graphics, retail design, fashion writing, social media and advertising. By cultivating an original approach to fashion media and marketing, you will graduate with a varied portfolio of creative work, produced using an array of traditional and digital media, and preparing you for a bright future in the fast-moving fashion industry. Recent guests in our programme of live projects, guest speakers and internships include Dazed and Confused, Urban Outfitters and Opumo.
Tuition fees
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The Uni
Arts University Plymouth
Arts, Design and Media
What students say
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Design studies
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Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Media studies
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
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Looking further ahead, below is a rough guide for what graduates went on to earn.
Design studies
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£13k
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£18k
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Post-six month graduation stats:
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While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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