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Fashion Media & Marketing

Arts University Plymouth

UCAS Code: NW52 | Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


UCAS Tariff

104-120

Although many of our students do come in with top grades and high UCAS points, these aren’t necessarily essential for entry. We typically ask for a minimum of 104 UCAS points, but we understand that talented artists, designers and makers can have a wide range of relevant strengths and skills beyond formal qualifications. We’re just as interested in exploring your portfolio as we are in seeing your grades.

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Present a portfolio

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3years

Full-time | 2024

Other options

4 years | Sandwich | 2024

6 years | Part-time | 2024

Subjects

Fashion

Media production

Arts University Plymouth is an arts university for the 21st century, preparing students who are uniquely placed to provide creative solutions to the complex global challenges of a changing world. Formerly known as Plymouth College of Art, we were granted full university title in Spring 2022. We are now the city of Plymouth’s first and only specialist arts university, allowing us to offer our students a dynamic and unique learning experience.

In May 2022 we were awarded the Best Small or Specialist University at the 2022 WhatUni Student Choice Awards, coming top in a list of well-respected specialist UK universities, based on unbiased and honest reviews from students across the UK, in a category that highlights the quality of our provision as a specialist creative university.

**Fashion is an evolutionary and multifaceted industry that takes innovations in technology and culture as inspiration. From media and marketing, through to discussions exploring disruptive technology and changing consumer behaviour – this course will place you at the forefront of fashion communication.**

This creative and hands-on degree is for students who aspire to work in imaging, styling, social media and marketing. We encourage innovative experimentation in all areas of fashion communication and promotion. Designed to nurture talented and self-motivated students, this practice-based, multidisciplinary programme will enable you to engage with fashion from a strategic position, developing experiential and digital futures.

Our energetic Fashion Media & Marketing course enables you to cultivate strong conceptual, visual and communication skills. You will explore a broad range of techniques including photography and moving image, analytics and market research, art direction and styling, social media strategies and trend forecasting.

Strictly for the fashion curious, this course allows you to gather intelligence and insight from the cultural landscape, turning it into exciting multimedia communications for print, digital and campaign design. With support from experienced industry professionals and expert technicians, you will transform contextual sources into broadcast media, observing themes such as culture and appropriation, customer behaviour and commodity and business strategies.

We enrich our learning environment with an aspirational programme of live industry projects, guest speakers and internships. Recent course contributors have included: Vogue, Dazed Digital, Dior Homme, size?, Converse, Pro:Direct, Topshop and Finisterre.

Alongside attending key events including Milan and Paris Fashion Weeks, our students also investigate current trends and market insights, enjoying access to global forecasting tools like WGSN and The Future Laboratory to enable real-time rolling analysis of industry activity. From mood board and model casting through to garment selection and post-production, you will conceptualise creative treatments that launch products to target markets, both national and global.

Practical applications are underpinned by reflective, analytical writing and research, expanding your critical approach and enabling you to build strong conceptual, visual and communication skills. From the exploration of fashion history and culture to contemporary contexts and future forecasting, you will be encouraged to interrogate fashion communication’s role in society.

Whether you aspire to work in media, marketing, promotion, styling, art direction, print journalism, visual merchandising, visual influencing or roles that have yet to be created, this course will futureproof you for success and adaptability in the everchanging global fashion, lifestyle and beauty industries.

Graduates can become:
- fashion designers

- knitwear designers

- stylists

- buyers

- fashion illustrators

- pattern cutters

- trend forecasters

- visual merchandisers

- studio managers

- garment technologists

- production coordinators

- merchandisers

Modules

Our Fashion Communication programme enables you to develop strong conceptual, visual and written communication skills, and explore a broad range of techniques in art direction, styling, photography, film, graphics, retail design, fashion writing, social media and advertising. By cultivating an original approach to fashion media and marketing, you will graduate with a varied portfolio of creative work, produced using an array of traditional and digital media, and preparing you for a bright future in the fast-moving fashion industry. Recent guests in our programme of live projects, guest speakers and internships include Dazed and Confused, Urban Outfitters and Opumo.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£16,500
per year
International
£16,500
per year
Northern Ireland
£9,250
per year
Republic of Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Arts University Plymouth

Department:

Arts, Design and Media

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

78%
Fashion
71%
Media production

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Design studies

Teaching and learning

81%
Staff make the subject interesting
88%
Staff are good at explaining things
82%
Ideas and concepts are explored in-depth
76%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

71%
Library resources
82%
IT resources
79%
Course specific equipment and facilities
67%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

95%
UK students
5%
International students
13%
Male students
87%
Female students
63%
2:1 or above
13%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
B
A*

Media studies

Teaching and learning

68%
Staff make the subject interesting
90%
Staff are good at explaining things
68%
Ideas and concepts are explored in-depth
71%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

74%
Library resources
81%
IT resources
90%
Course specific equipment and facilities
65%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

98%
UK students
2%
International students
38%
Male students
62%
Female students
67%
2:1 or above
16%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
B
A

After graduation


We don't have more detailed stats to show you in relation to this subject area at this university but read about typical employment outcomes and prospects for graduates of this subject below.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Design studies

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£13k

£13k

£16k

£16k

£18k

£18k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.

Explore these similar courses...

Higher entry requirements
Brunel University London | Uxbridge
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UCAS Points: 112-136
Nearby University
University of Plymouth | Plymouth
Creative Media
BA (Hons) 3 Years Full-time 2024
UCAS Points: 96-112

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here