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Pearson College London (including Escape Studios)

BSc (Hons) Digital Marketing

UCAS Code: N590

Bachelor of Science (with Honours) - BSc (Hons)

Entry requirements


UCAS Tariff

1-120

We have a dual entry process. Tariff-based entry If you have or are predicted 120 UCAS points from three A Levels, BTEC or other equivalent qualifications then you may be admitted on to the programme based on your UCAS Tariff and a successful interview. Assessment-based entry If you do not have the UCAS tariff points you need, or traditional entry qualifications, you can apply through our assessment-based entry route. You’ll be invited to a Professional Workshop, where you’ll take part in four tasks (including an interview) to help us assess your suitability for the course. Your performance at the Workshop will determine whether we can offer you a place on our programmes.

You may also need to…

Attend an interview

About this course


Course option

3.0years

Full-time | 2020

In response to industry demand we are launching a new undergraduate degree in BSc (Hons) Digital Marketing. Digital marketing is one of the fastest growing industries and as more companies opt for a ‘digital first’ marketing strategy there is a huge demand for skilled, strategic and driven graduates in the sector.

In a dynamic and changing world, how do organisations continually innovate to stay ahead of the competition? How do they create dynamic, digitally-led propositions and communications to engage their customers? How do they adopt a data-led approach to inform their strategy and adapt to changing customer needs? These questions are at the heart of the marketing challenge that many organisations face in today’s rapidly evolving landscape.

This new programme will tackle the central issues facing marketers and give you the latest skills and techniques to become an effective leader in a number of fast paced industries such as marketing, communications, PR, advertising and sales.

Our connections with industry will give you the chance to work alongside some of the world’s biggest brands. Our students have previously attended marketing workshops at the Headquarters of Unilever, Savills, L’Oréal, Twinings and Direct Line Group, to name just a few! We focus on experiential learning and there will be plenty of opportunities to work with professionals and real businesses.

Modules

What you will study:

First year (level 4) Indicative modules:

Principles of Marketing (15 credits)
Agile App Design for Business (15 credits)
Introduction to Digital Marketing (15 credits)
Legal and Regulatory Requirements in Digital Marketing and Data (15 credits)
Principles of Business (60 credits)

Second year (level 5) Indicative modules:

Digital Consumer Behaviour (15 credits)
Sales and Customer Relationship Management (15 credits)
Omni-Channel Communications (15 credits)
Digital Customer Experience and Value Management (15 credits)
Digital and Social Marketing (15 credits)
Global Marketing (15 credits)
Self-managed Learning (30 credits)

Third year (level 6) Indicative modules:

Social Media Strategy and Analytics (15 credits)
Data Analytics and Financing in Digital Marketing (15 credits)
Strategic Digital Business Model Building and Transformation (15 credits)
Digital Marketing Management (30 credits)
Mobile Marketing and Web Design (15 credits)
Major Project - Digital Marketing (30 credits)

Assessment methods

Formative assessment:

Each module contains at least one piece of practice or ‘formative’ assessment for which you receive feedback. Formative assessments are developmental and do not count towards your overall module mark.

Summative assessment:

Typically for elective modules, your assessment will be designed to reflect the kind of activities you may be asked to do in the workplace, either individually or as part of a team. For example, report writing, data analysis, preparing strategies and presentations. You’ll also submit different types of coursework and sit written exams as part of the assessment for some modules.

Here is the assessment breakdown for the core modules:

First year (level 4)

50% coursework
25% written exams
25% oral assessment
Second year (level 5)

80% coursework
15% written exams
5% oral assessment
Third year (level 6)

65% coursework
35% oral assessment
Apart from receiving feedback for your formative assessment, you will also receive feedback for your coursework and practical exams, and upon request, for your written examinations.

Progression
In order to progress to the next stage (from first to second year, and from second to third year), you will have to achieve 120 credits at the end of the academic year.

For further information, including pass marks and progression rules, please see the Student Handbook on our website: https://www.pearsoncollegelondon.ac.uk/for-students/current-students/student-handbooks.html

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
for the whole course
England
£9,250
for the whole course
EU
£9,250
for the whole course
International
£9,250
for the whole course
Northern Ireland
£9,250
for the whole course
Scotland
£9,250
for the whole course
Wales
£9,250
for the whole course

The Uni


Course location:

Pearson College London

Department:

Pearson Business School

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