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Nottingham Trent University

Fashion Marketing and Branding

UCAS Code: WN25

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

B,B,B

120 UCAS Tariff points from three A-levels

Pass your Access course with 60 credits overall with a minimum of 45 credits at level 3

GCSE/National 4/National 5

GCSE English grade C/4 or equivalent. GCSE Maths grade C/4 or GCSE Science grade C/4 or equivalent

120 UCAS Tariff points from your BTEC Level 3 National Diploma and one A-Level or equivalent qualification

120 UCAS Tariff points from your BTEC Level 3 National Extended Certificate and two A-Levels or equivalent qualifications

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDM

UCAS Tariff

120
62%
Applicants receiving offers

About this course


Course option

3years

Full-time | 2019

Subject

Fashion

This degree focuses on marketing and brand strategy in the fashion and lifestyle industry. Explore how brands become distinctive and desirable, discovering how they identify their unique selling points to position themselves in the market. You will then look at how brands communicate with consumers through innovative ideas, strategic delivery and visual communication.

You’ll learn how to create effective marketing strategies as well as communicate those strategies to consumers. Get a taste of the industry by completing live projects with global brands such as Gymshark, Boohoo.com, Boots No7, Lacoste, Sunspel, Next and Dior by attending guest lectures from industry experts such as Angelique Green of The Mighty Shed. Hone your Adobe InDesign, Illustrator and Photoshop skills so you can develop your creative ideas to communicate with consumers.

In Year Three, you’ll showcase your work at our Degree Show, Nottingham, with the chance to be selected for exhibiting at Graduate Fashion Week, London.

**Assessment**

Assessment is 100% through coursework and attendance.

**Careers and employability**

This course has an excellent employability rate, with 94% of students going on to employment or further study within six months of graduating (DLHE survey 2016/17).

Graduates often go into fields such as brand management, digital marketing, insight manager, media planning & buying and PR. Recent graduate destinations include Adidas, Pentland, ASOS, Jamie Oliver, Sweaty Betty, Harrods, River Island, Wallis, Selfridges, Boux Avenue, Marks & Spencer, Next, New Look, and Cath Kidston.

Modules

[Year One]
Year One is all about building and developing subject knowledge, as well as broadening and enhancing your existing skill sets. These two year-long modules run side by side.

• Visual and Cultural Influence (40 credit points)
Learn about fashion and the trends in our society that influence what, where and how things are sold.

You’ll look at how interconnected media such as music, film and photography inform fashion and lifestyle brands. You’ll also analyse the role of key signifiers such as colour, fonts and typography in branding, with a focus on semantics and semiotic analysis.

• Principles of Fashion Marketing and Branding (80 credit points)
You’ll explore the global market, looking at the cultural and social trends that influence the fashion industry. You’ll be introduced to the fundamentals of marketing and identify business opportunities through market research and trend forecasting to determine brand success. Create sound marketing proposals and strategies that will enable you to identify influential strategic marketing and brand management tools. You’ll also learn how brands make themselves more distinctive in order to stand out from the crowd, as well as the role of digital marketing and the integration of social media strategy.

[Year Two]
These two year-long modules run side by side.

• Marketing Strategy and Communication (60 credit points)
Explore business, brand and marketing strategy and work on exciting, real-life briefs set by visiting industry experts. Cover the different methods of marketing communication, and the use of marketing media and language to appeal to different target audiences. You’ll also look at different channels of communication – from traditional (print media and TV) to digital marketing and social media – and how these influence brand decision-making and consumer buying behaviour.

• Brand Environment (60 credit points)
There are two parts to this module.

The first part – Fashion Business Solutions – is compulsory. You’ll simulate industry practice by completing a fashion marketing and branding challenge. Your emphasis will be on innovation and developing new skills in creativity and idea generation. Students recently completed a live new product development project with No7 cosmetics.

The second part is an independent project where you can choose from two options. Option one is a nine-week work experience placement, which will allow you to apply your theory to real-life business situations and provide solutions whilst gaining first-hand experience of the roles and responsibilities within the fashion industry.

Option two is Brand Development and Communication. This will introduce you to collaborative and interdisciplinary working. During this option, you’ll work with partners from different disciplines, such as design, to create strong strategic and creative brand marketing and promotion solutions to bring a product or service to market.

[Final Year]
• Strategic and Creative Solutions (120 credit points)
Work on a personal self-devised project where you create a brief in an area of interest, usually something relevant to your future career. This doesn’t necessarily have to be an academic report – you could set up new businesses, create a website, or work in event or exhibition management. The module is totally flexible so you can tailor it to your strengths and interests.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£13,900
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

City Campus

Department:

School of Art and Design

TEF rating:

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Study in Nottingham

Explore the local area, what there is to do for fun, living costs and other university options here.

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

79%
med
Fashion

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Design studies

Teaching and learning

85%
Staff make the subject interesting
89%
Staff are good at explaining things
89%
Ideas and concepts are explored in-depth
89%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

88%
Library resources
95%
IT resources
90%
Course specific equipment and facilities
66%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

81%
UK students
19%
International students
22%
Male students
78%
Female students
69%
2:1 or above
8%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Design studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
high
Average annual salary
98%
high
Employed or in further education
92%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

40%
Design occupations
22%
Sales, marketing and related associate professionals
5%
Customer service occupations
What do graduate employment figures really tell you?

Want to work in a growing, creative sector where we are a world leader? Welcome to design! The UK has a proud reputation as a centre of design excellence, and last year just over 14,000 design degrees were awarded. At the moment, the jobs market looks a little better for fashion and textile designers, and not as good for multimedia or interactive designers — but that may change by the time you graduate. In general, design graduates are more likely than most to start their career in London, although that also varies by subject — last year fashion designers often found jobs in the North West, graphic designers in the South West, illustrators in the South West, East Anglia and Midlands, textile designers in the Midlands and the North West, and visual designers in Scotland, Northern Ireland and the Midlands. Design is also a good degree for people who want to work for a small business - more than half of graduates start at a small employer.

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Course location and department:

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Teaching Excellence Framework (TEF):

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

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