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Marketing with Foundation Year

Entry requirements


A level

D,E,E

Access to HE Diploma

P:45

GCSE/National 4/National 5

Grade C/4 in English Language

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

MPP

UCAS Tariff

64

About this course


Course option

4years

Full-time | 2024

Subject

Marketing

**Why study BA Marketing with Foundation Year with us?**
Effective marketing is essential to every successful organisation – and our BA Marketing is the ultimate stepping-stone to an exciting career across a range of disciplines. You’ll follow in the footsteps of graduates who have pursued careers in all areas of marketing, including marketing research, product development, brand management, integrated marketing communications, and retailing at companies including Bardingtons, Prem International School, IKEA, a number of local authorities, and the NHS.

As part of our Business School, you’ll develop your critical thinking, and gain the tools and knowledge needed to successfully navigate the professional marketing field.

You’ll also have the flexibility to tailor your marketing degree with a range of optional modules – from brand management and consumer behaviour, to market insight and digital marketing – that will complement your personal interests and career goals. You'll work on a consultancy project with a brief set by industry professionals and develop practical solutions in response.

**Build your hands-on experience and develop your business skills**
You’ll get plenty of support throughout your studies – and our specialist librarians are also on hand to give you any additional support you need to excel in your marketing degree.

You’ll also have the opportunity to gain invaluable hands-on experience and employability skills with two work experience options. You can integrate a work placement into your studies with a 36-week sandwich placement as part of a 4-year degree, or two 18-week summer placements as part of a 3-year degree.

**Broader learning opportunities**
The structure of the new programme has moved from being solely based on 30 credit modules to now incorporate a combination of both 15 and 30-credit modules. You will now take a total of eighteen modules over the three years of the programme; this compares with twelve under the previous format. This approach has been designed to provide a broader coverage of the subject and also helps graduates form a clearer idea as to the specific direction you wish to explore on your future career path.

**Offering an Element of Specialisation**
Under the new programme, modules can be grouped by themes, thus enabling students to form a pathway and in doing so pursue some specialisation from the course. This ability to create a linked direction offers students the opportunity to build and develop learning across related areas. For example students can select related modules in:

Digital technologies: Digital Marketing - Social Media and Viral Marketing - Digital Campaign Planning and Analytics.
Communication: Creativity and Communication - Brand Management - Advertising and Sales Promotion – Public Relations and Corporate Reputation.
Entrepreneurship: Entrepreneurial Marketing - New Product Development and Innovation - New Venture Creation.
Get the support you need to succeed
When it comes to support, you’ll be matched with a Personal Tutor to get the backing you need. You’ll also get support from our Student Learning and Graduate Academic Assistants who have personal experience in your subject.

Our BA Marketing is one of the marketing courses recognised by the Chartered Institute of Marketing (CIM), and if you receive a 2:2 (or higher) at graduation, you’ll be able to apply for the CIM Professional Diploma in Marketing (Level 6) without the standard requirement of gaining a CIM Certificate in Marketing.

CIM qualifications are highly sought after by employers, which means you’ll be receiving the best opportunities for a successful marketing career.

Modules

Modules
Introduction to Business (30 credits) - Compulsory
Academic Writing and Research Skills for Business (30 credits) - Compulsory
Fundamentals of Business Mathematics (30 credits) - Compulsory
Management Foundation Project (30 credits) - Compulsory
Year 1
Marketing Theory and Practice (30 credits) - Compulsory
Consumer Behaviour (30 credits) - Compulsory
Creativity and Communication (30 credits) - Compulsory
Marketing Finance (15 credits) - Compulsory
Marketing Tools and Analysis (15 credits) - Compulsory
Year 2
Marketing Research and Insights (30 credits) - Compulsory
Digital Marketing (30 credits) - Compulsory
Brand Management (15 credits) - Compulsory
Content Marketing and Media Editing (15 credits) - Compulsory
New Product Development and Innovation (15 credits) - Optional
Customer Engagement Marketing (15 credits) - Optional
Entrepreneurial Marketing (15 credits) - Optional
Advertising and Sales Promotion (15 credits) - Optional
Year 3
Marketing Strategy and Planning (30 credits) - Compulsory
Services Marketing Management (15 credits) - Compulsory
Global and Cross-cultural Marketing (15 credits) - Compulsory
Social Media and Viral Marketing (15 credits) - Optional
Public Relations and Corporate Reputation (15 credits) - Optional
New Venture Creation (15 credits) - Optional
Fashion Marketing (15credits) - Optional
Digital Campaign Planning and Analytics (15 credits) - Optional
Marketing Consultancy Project (15 credits) - Optional
Marketing Internship (30 credits) - Optional

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£15,100
per year
International
£15,100
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Hendon Campus

Department:

Marketing and Enterprise

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

72%
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

61%
Staff make the subject interesting
78%
Staff are good at explaining things
83%
Ideas and concepts are explored in-depth
76%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

75%
Library resources
78%
IT resources
86%
Course specific equipment and facilities
59%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

85%
UK students
15%
International students
57%
Male students
43%
Female students
77%
2:1 or above
20%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,400
med
Average annual salary
88%
low
Employed or in further education
43%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

30%
Sales assistants and retail cashiers
22%
Sales, marketing and related associate professionals
13%
Teaching and educational professionals

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£21k

£21k

£24k

£24k

£26k

£26k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here