Entry requirements
Access to HE Diploma
Access pass with 45 credits at Level 3 (45 merit or higher)
GCSE/National 4/National 5
GCSE grade C or above in English or grade 4 if awarded after August 2017
UCAS Tariff
About this course
Overview
Effective marketing is essential to every successful organisation.Our specialist degree train you to become a professional who can confidently lead and innovate marketing campaigns within a business environment.
Why study BA Marketing at Middlesex University?
Our award-winning marketing courses have a reputation for teaching excellence. Based within our flourishing Business School you will benefit from the support of leading academics who will teach you to think critically about marketing practice in a 21st century context. You will graduate as an independent marketing professional, primed with a suite of high-level marketing skills, coupled with the experience and confidence to flourish.
There has never been a more exciting time to be a marketing practitioner, as digital and social media merge with traditional communication methods, changing the way businesses operate. Our degree is a stepping stone to an exciting career across a range of disciplines, including: branding, customer relationship marketing, international marketing, advertising, public relations, sales and events management.
Course highlights
Work placements are an invaluable opportunity to gain employability skills so we have introduced two options by which students can integrate this into their time at Middlesex. Students who wish to do a placement can take either a 36 week 3rd year sandwich placement as part of a 4 year degree or two 18 week summer placements allowing students to complete within 3 years
There are also opportunities to study abroad with the EU Erasmus programme, linked to a partner university in Europe and the USA
Our course is taught by award-winning research academics and our specialist librarian is on hand to offer additional support, ensuring you receive an excellent learning experience.
Our course is recognised by the leading industry professional body: the Chartered Institute of Marketing (CIM)
Modules
Year 1: Marketing Theory and Practice (30 credits) - Compulsory
Consumer Behaviour (30 credits) - Compulsory
Creativity and Communication (30 credits) - Compulsory
Marketing Finance (15 credits) - Compulsory
Marketing Tools and Analysis (15 credits) - Compulsory
Year 2:
Marketing Research and Insights (30 credits) - Compulsory
Digital Marketing (30 credits) - Compulsory
Brand Management (15 credits) - Compulsory
Content Marketing and Media Editing (15 credits) - Compulsory
New Product Development and Innovation (15 credits) - Optional
Customer Engagement Marketing (15 credits) - Optional
Entrepreneurial Marketing (15 credits) - Optional
Advertising and Sales Promotion (15 credits) - Optional
Year 3:
Marketing Strategy and Planning (30 credits) - Compulsory
Services Marketing Management (15 credits) - Compulsory
Global and Cross-cultural Marketing (15 credits) - Compulsory
Social Media and Viral Marketing (15 credits) - Optional
Public Relations and Corporate Reputation (15 credits) - Optional
New Venture Creation (15 credits) - Optional
Fashion Marketing (15credits) - Optional
Digital Campaign Planning and Analytics (15 credits) - Optional
Marketing Consultancy Project (15 credits) - Optional
Marketing Internship (30 credits) - Optional
.Modules for direct entry onto year 2 or 3 differ from those listed above. For details please visit the course page on Middlesex University’s website.
Tuition fees
Select where you currently live to see what you'll pay:
The Uni
Hendon Campus
International Management and Innovation
Calculate your living costs
See how much you'll need to live on at your chosen university, with our student budget calculator.
See your living costs
Study in London
Explore the local area, what there is to do for fun, living costs and other university options here.
Explore LondonWhat students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
What do graduate employment figures really tell you?Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£20k
£22k
£22k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Explore these similar courses...
Same University
Nearby UniversityLower entry requirements
Higher entry requirementsThis is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.
Have a question about this info? Learn more here
This is the percentage of applicants to this course who received an offer last year, through Ucas.
Have a question about this info? Learn more here
This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.
Have a question about this info? Learn more here
Course location and department:
This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.
Have a question about this info? Learn more here
Teaching Excellence Framework (TEF):
We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.
Have a question about this info? Learn more here
This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.
Have a question about this info? Learn more here
This information is from the Higher Education Statistics Agency (HESA).
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
Have a question about this info? Learn more here
Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
Have a question about this info? Learn more here
Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
Have a question about this info? Learn more here
The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
Have a question about this info? Learn more here
