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Middlesex University

Advertising, Public Relations and Branding

UCAS Code: N567

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


Access to HE Diploma

M:45

UCAS Tariff

112
100%
Applicants receiving offers

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3.0years

Full-time | 2019

Other options

6.0 years | Part-time | 2019

Subjects

Advertising

Public relations

Middlesex is innovating again to offer a new degree in Advertising, PR and Branding that directly responds to an ever-changing business and technology environment. Our degree was developed with industry partners to provide you with the skills you need to succeed. It responds to the new ways people consume, create and share content in the digital era, and recognises that the creation and management of brands are crucial skills for those working in advertising and public relations.

**Why study BA Advertising, Public Relations and Branding at Middlesex University?**
If you are passionate about working in the media, this degree ensures you gain the skills needed to work in a promotional or communications capacity not only in the creative industries but across the business, charity and public sectors.
At Middlesex it’s not just about the how, it’s also about the why. Learn the practical skills to plan and implement campaigns across different media while developing your critical understanding of the important (sometimes controversial) roles advertising, PR and branding play in our culture and politics.

At the heart of the degree is a focus on branding and digital media and you can expect to be taught by award-winning academics as well as professionals with extensive industry experience. Our team have recently produced ground-breaking research on collaborative production in the creative industries, analysed consumer engagement for Google, Louis Vuitton and UBER, as well as providing place branding consultancy and PR advice to a range of external clients. You will work in cutting-edge digital workshops and TV studios to produce adverts and promotional content across all media. You'll emerge with a portfolio of work and the resources and skills necessary to develop your own online brand, enhancing your employability. What’s more, the research, planning and communications skills you’ll be developing are of high value not only for a career in the media but across a wide spectrum of professional, public and private sectors.

London is a global centre for advertising and PR. We take advantage of our location to connect you to the heart of the industry. We offer a programme of visits to industry-related events, and host networking opportunities in partnership with www.futurerising.com. Through these links, previous students have succeeded in securing internships with companies such as Warner Media, leading digital agency Infectious Media and global ad giant TBWA. You will be learning through live briefs to find real world solutions as well as gathering insight from current industry leaders during our regular industry networking events. We also champion work placements and give you the opportunity to build a professional network before graduating and kick-starting your career.

Graduates from BA Advertising, PR and Branding will be primed to take on exciting roles across the creative industries and beyond. You will think critically about the media, analyse problems and devise solutions, creating and managing a variety of projects and producing your own creative work.

**Course highlights**
This is the only degree in the UK that brings together advertising, public relations and branding
There is a dedicated work placement opportunity in Year two, which provides a launchpad for building your professional network
Graduate with the skills, portfolio of work and industry connections that employers demand
100 % assessed by coursework
You’ll benefit from a rich guest speaker programme of industry leaders and former students who now work in the industry, which last year included Futerra PR, Ogilvy PR, AMV BBDO, Celtra, Human After All, Thirty Three, Affiliate Window, Energy House Digital, Digitas LBI, TBWA, OMD, Warner Music and Landor
As a student of this course you'll receive a free electronic textbook for every module.

Modules

Year 1
Brands, Media and Society (30 credits) - Compulsory
Creative Advertising (30 credits) - Compulsory
Public Relations Practice (30 credits) - Compulsory
Content Design (30 credits) - Compulsory
Year 2
Understanding Consumer Culture (30 credits) - Compulsory
Brand Management (30 credits) - Compulsory
Campaign Planning (30 credits) - Compulsory
Creative Industries Work Placement (30 credits) - Optional
Promotional Cultures (30 credits) - Optional
Promotional Video Production (30 credits) - Optional
Year 3
Independent Project (30 credits) - Compulsory
Digital Advertising (30 credits) - Compulsory
Social Media and Public Relations (30 credits) - Compulsory
Campaigns and Social Impact (30 credits) - Optional
Entrepreneurship (30 credits) - Optional
Place Branding and International Diplomacy (30 credits) - Optional

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£12,500
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Hendon Campus

Department:

Media

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

78%
med
Advertising
79%
med
Public relations

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

74%
Staff make the subject interesting
93%
Staff are good at explaining things
80%
Ideas and concepts are explored in-depth
74%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

93%
Library resources
99%
IT resources
94%
Course specific equipment and facilities
75%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

50%
UK students
50%
International students
41%
Male students
59%
Female students
74%
2:1 or above
17%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
D

Publicity studies

Teaching and learning

88%
Staff make the subject interesting
92%
Staff are good at explaining things
79%
Ideas and concepts are explored in-depth
72%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

92%
Library resources
96%
IT resources
96%
Course specific equipment and facilities
84%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

53%
UK students
47%
International students
23%
Male students
77%
Female students
71%
2:1 or above
14%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
D
D

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,400
med
Average annual salary
88%
low
Employed or in further education
59%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

30%
Sales assistants and retail cashiers
22%
Sales, marketing and related associate professionals
13%
Teaching and educational professionals
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Publicity studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
med
Average annual salary
94%
low
Employed or in further education
100%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

19%
Media professionals
16%
Sales, marketing and related associate professionals
16%
Sales assistants and retail cashiers
What do graduate employment figures really tell you?

We've got an internationally competitive marketing and PR sector and not surprisingly, that is the main industry head into after university. Nearly a third of publicity studies graduates from 2015 were working in London by 2015, but graduates don't just go to work in PR agencies — all sorts of organisations do their own publicity these days, and with the rise of digital and mobile technology and social media, a lot of marketing is done in quite innovative ways and there is serious demand for good PR staff. This year, a lot of the jobs that graduates got in PR and marketing were found through personal contacts and through recruitment agencies, so build up your contacts, and network your way to a job!

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Advertising

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£20k

£20k

£22k

£22k

£22k

£22k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Public relations

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£17k

£17k

£20k

£20k

£22k

£22k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here