Which? uses cookies to improve our sites and by continuing you agree to our cookies policy

Bachelor of Arts (with Honours) - BA (Hons) years full-time 2018
Ucas points guide


% applicants receiving offers


  • Marketing
Student score
69% LOW
% employed or in further study
96% MED
Average graduate salary
£18k LOW
Icon pencil

What do you need to get in?

Source: UCAS

Main entry requirements

A level

Scottish Highers
Not Available

BTEC Diploma

BTEC Level 3 Extended Diploma

International Baccalaureate

UCAS tariff points

If your qualifications aren’t listed here, you can use our UCAS points guide of 104-112 and refer to the university’s website for full details of all entry routes and requirements.

The real story about entry requirements

% applicants receiving offers


Provided by UCAS, this is the percentage of applicants who were offered a place on the course last year. Note that not all applicants receiving offers will take up the place, so this figure is likely to differ from applicants to places.

What does the numbers of applicants receiving course offers tell me?

Tuition fee & financial support

Not available

Maximum annual fee for UK students. NHS-funded, sandwich or part-time course fees may vary.

If you live in:

  • Scotland and go to a Scottish university, you won’t pay tuition fees
  • Northern Ireland and go to an NI uni, you’ll pay £3,805 in tuition fees
  • Wales you’ll pay £3,810 in fees and get a tuition fee grant to cover the rest
Icon docs

Will this course suit you?

Sources: UCAS & KIS

Every degree course is different, so it’s important to find one that suits your interests and matches the way you prefer to work – from the modules you’ll be studying to how you’ll be assessed. Top things to look for when comparing courses

Course description

This degree allows you to study the main marketing disciplines, enabling you to determine which aspects of the profession best suit your skills and personality. Covering both the theory that underpins marketing practice and the practical skills you need to succeed in the workplace, you will learn how the different elements of marketing work together, from the research, project management and budgeting required to plan and deliver a communications campaign, to the inspiration behind effective advertising images and copy. You will also examine the strategic and operational dimensions of international marketing and the importance of cross-cultural communication. You will gain a thorough understanding of how marketing campaigns work in practice through analysing broadcast and print (television, radio, newspapers and magazines) and social and digital media communications (Facebook, Twitter, websites and email). Graduates from this course have built successful careers in different parts of the industry, such as public relations, advertising, brand management, media planning and buying, event management and product testing. We also offer four year routes where you can spend your third year on industrial placement or studying abroad. This degree is available as a three year fulltime course or as a four year course incorporating a placement or overseas study. You will be taught in the Business School’s state of the art building on All Saints Campus in central Manchester. The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Manchester Metropolitan University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career. Find out more at www.cim.co.uk/qualifications/graduate-gateway. The placement route provides the opportunity to work during your third year, enabling you to apply your studies to real-life marketing roles and ‘testing’ possible future career paths. The overseas study option enables you to spend a year studying abroad at one of our partner universities in the USA, Australia, China (Hong Kong), France, Germany, the Netherlands, Denmark, Italy, Spain and Cyprus . Teaching methods are supported by Moodle - our virtual learning environment - podcasting and video links. Agency Life is a second year unit which may include an internship, where you will gain real work experience in a marketing agency on a short, project-based internship. You may instead work on an in-house taught project. This experience will provide you with real-life learning about the day-today workings of marketing/PR/digital agencies and enhance your employability. The Faculty of Business and Law hosts two Professional Development Weeks annually. Free and open to all students, this includes a festival of skills-development activities, practical support in developing your CV and employability skills, and the opportunity to network with actively recruiting graduate employers.


Manchester Metropolitan University

The uni - with a new £75 million Business School and Student Hub

MMU is a thriving and diverse community of students from all professions ranging from artists and teachers to business leaders and scientists. Whatever course you choose you'll have access to great industry links and opportunities in one of the UK's most popular student cities. We're two thirds of the way through a £350 million building programme including a new students' union planned for 2014.

How you'll spend your time

Sorry, we don’t have study time information to display here

How you'll be assessed

Sorry, we don’t have course assessment information to display here

What do the numbers say for

The percentages below relate to the general subject area at this uni, not to one course. We show these stats because there isn't enough data about the specific course, or where this is the most detailed info made available to us.

Icon bubble

What do students think about this subject here?

Source: NSS

Here's how satisfied past students were taking courses within this subject area about things such as the quality of facilities and teaching - useful to refer to when you're narrowing down your options. Our student score makes comparisons easier, showing whether overall satisfaction is high, medium or low compared to other unis.

What do student satisfaction scores tell you?

Overall student satisfaction 68%
Student score 69% LOW
Able to access IT resources


Staff made the subject interesting


Library resources are satisfactory


Feedback on work has been helpful


Feedback on work has been prompt


Staff are good at explaining things


Staff value students' opinions



Who studies this subject?

Source: HESA

Start building a picture of who you could be studying with by taking a look at the profile of people that have studied this subject here in previous years.

UK / Non-UK
7% of students here are from outside the UK
Male / Female
73% of students are female
Full-time / Part-time
3% of students are part-time
Typical Ucas points
346 entry points typically achieved by students
2:1 or above
75% of students achieved a 2:1 or above
Drop-out rate
10% of students do not continue into the second year of their course
Icon ribbon

What are graduates doing after six months?

Source: DLHE

Here’s what students are up after they graduate from studying this subject here. We’ve analysed the employment rate and salary figures so you can see at a glance whether they’re high, typical or low compared to graduates in this subject from other universities. Remember the numbers are only measured only six months after graduation and can be affected by the economic climate - the outlook may be different when you leave uni. What do graduate employment figures really tell you?

% employed or in further study 96% MED
Average graduate salary £18k LOW
Graduates who are sales, marketing and related associate professionals


Graduates who are sales assistants and retail cashiers


Graduates who are media professionals


Employment prospects for graduates of this subject

Sources: DLHE & HECSU
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
Carousel arrow left Carousel arrow right
Get all the advice
Expert tips for uni - straight to your inbox
Free to students, teachers and parents
Sign me up
Follow us