Media and Marketing
Entry requirements
A level
Typical offer BBC (112 points from three or more A levels).
Access to HE Diploma
Access to HE Diploma in a relevant subject is acceptable for entry. You will need 60 credits overall with 6 credits with Distinction and 24 at Merit, and level 2 passes in Communication units. QAA accredited course required.
International Baccalaureate Diploma Programme
A minimum of 15 points at the higher level and a minimum of 4 points in English.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
Scottish Higher
A minimum of 114 UCAS tariff points to include four passes at Higher level.
UCAS Tariff
About this course
This course has alternative study modes. Contact the university to find out how the information below might vary.
**Why study this course?**
The Media and Marketing BA (Hons) degree is designed to give you an outstanding experience and understanding of the media, marketing and advertising industries, including hands-on experience of video production, television production and photographic work. The degree with equip you with the practical knowledge and insight to forge your career in media taking personal responsibility for creative projects and for crafting the media message.
**More about this course**
The Media and Marketing BA (Hons) combines London Metropolitan University’s world-leading expertise in the media and media industries with this career-focused study of marketing and advertising. The media is ingrained in modern life with television, radio, print media, cinema and the internet as channels for information, education, politics art and entertainment. The degree explores how the media shapes the way we live and its influence on contemporary marketing and corporate communications.
You’ll learn about the principles of marketing including branding, product management, pricing strategies and advertising, and gain hands-on practice-based learning with our first-class media resources including video and television production, as well as classroom-based grounding in the media industries and corporate environments.
You’ll learn how to operate a camera, budget a marketing campaign and manage a creative team. Optional modules enable you to specialise in specific parts of the media or commercial industry, and your final project will enable you to demonstrate your skills and expertise to employers.
The course is also supported by trips and visits, guest lectures and various other activities.
Modules
Year 1 modules include:
Practice of Marketing (core, 15)
Media Genres (core, 30 credits)
Media Histories (core, 30 credits)
Principles of Marketing (core, 15 credits)
Social Media Businesses (core, 30 credits)
Year 2 modules include:
Integrated Marketing Communications (core, 30 credits)
Researching Media Audiences (core, 15 credits)
Television Studies (core, 30 credits)
Creating a Winning Business 1 (alternative core, 15 credits)
Learning through Work 1 (alternative core, 15 credits)
Brand Management (option, 15 credits)
Social Media Strategies (option, 15 credits)
Situation Comedy (option, 15 credits)
Crime and the Media (option, 15 credits)
Documentary Photography and Photography Journalism (option, 15 credits)
Youth Culture and the Media (option, 15 credits)
Open Language Programme (option, 15 credits)
Year 3 modules include:
Corporate Communications (core, 30 credits)
Media, Culture and Identity (core, 30 credits)
Marketing and Communications Project (alternative core, 30 credits)
Media and Communication Dissertation (alternative core, 30 credits)
Analysing Popular Music (option, 15 credits)
Globalisation and the Media (option, 15 credits)
Media, Power and Politics (option, 15 credits)
Services Marketing (option, 15 credits)
Open Language Programme (option, 15 credits)
Assessment methods
You’ll be assessed through a combination of different kinds of assessments, including coursework, reports, practice based work such as filming projects or poster presentation, and essays. There are a limited number of formal exams on the degree.
Tuition fees
Select where you currently live to see what you'll pay:
The Uni
Holloway
School of Computing and Digital Media
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Media studies
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Media studies
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Only a small number of students study courses within this catch-all subject area, so there isn't a lot of information available on what graduates do when they finish - bear that in mind when you look at any stats. Marketing and PR were the most likely jobs for graduates from these courses, but it's sensible to go on open days and talk to tutors about what you might expect from the course, and what previous graduates did.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Media studies
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£19k
£19k
£27k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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