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London Metropolitan University

Media and Marketing

UCAS Code: N500

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

B,B,C

Typical offer BBC (112 points from three or more A levels).

Access to HE Diploma

D:6,M:24,P:15

Access to HE Diploma in a relevant subject is acceptable for entry. You will need 60 credits overall with 6 credits with Distinction and 24 at Merit, and level 2 passes in Communication units. QAA accredited course required.

International Baccalaureate Diploma Programme

28

A minimum of 15 points at the higher level and a minimum of 4 points in English.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM

Scottish Higher

C,C,C,C,D,D

A minimum of 114 UCAS tariff points to include four passes at Higher level.

UCAS Tariff

112
86%
Applicants receiving offers

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3years

Full-time | 2019

Other options

4 years | Part-time | 2019

Subject

Media and communication studies

**Why study this course?**

The Media and Marketing BA (Hons) degree is designed to give you an outstanding experience and understanding of the media, marketing and advertising industries, including hands-on experience of video production, television production and photographic work. The degree with equip you with the practical knowledge and insight to forge your career in media taking personal responsibility for creative projects and for crafting the media message.

**More about this course**

The Media and Marketing BA (Hons) combines London Metropolitan University’s world-leading expertise in the media and media industries with this career-focused study of marketing and advertising. The media is ingrained in modern life with television, radio, print media, cinema and the internet as channels for information, education, politics art and entertainment. The degree explores how the media shapes the way we live and its influence on contemporary marketing and corporate communications.

You’ll learn about the principles of marketing including branding, product management, pricing strategies and advertising, and gain hands-on practice-based learning with our first-class media resources including video and television production, as well as classroom-based grounding in the media industries and corporate environments.

You’ll learn how to operate a camera, budget a marketing campaign and manage a creative team. Optional modules enable you to specialise in specific parts of the media or commercial industry, and your final project will enable you to demonstrate your skills and expertise to employers.

The course is also supported by trips and visits, guest lectures and various other activities.

Modules

Year 1 modules include:

Media Genres (core, 30 credits)
Media Histories (core, 30 credits)
Principles and Practice in Marketing (core, 30 credits)
Social Media Businesses (core, 30 credits)

Year 2 modules include:

Integrated Marketing Communications (core, 30 credits)
Researching Media Audiences (core, 15 credits)
Television Studies (core, 30 credits)
Creating a Winning Business 1 (alternative core, 15 credits)
Learning through Work (alternative core, 15 credits)
Brand Management (option, 15 credits)
Crime and the Media (option, 15 credits)
Documentary Photography and Photography Journalism (option, 15 credits)
Installation and Site (option, 15 credits)
Youth Culture and the Media (option, 15 credits)

Year 3 modules include:

Corporate Communications (core, 30 credits)
Media, Culture and Identity (core, 30 credits)
Marketing and Communications Project (alternative core, 30 credits)
Media and Communication Dissertation (alternative core, 30 credits)
Analysing Popular Music (option, 15 credits)
Globalisation and the Media (option, 15 credits)
Media, Power and Politics (option, 15 credits)
Services Marketing (option, 15 credits)
Situation Comedies (option, 15 credits)

Assessment methods

You’ll be assessed through a combination of different kinds of assessments, including coursework, reports, practice based work such as filming projects or poster presentation, and essays. There are a limited number of formal exams on the degree.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£9,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Holloway

Department:

Creative Technologies and Digital Media

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

54%
low
Media and communication studies

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Media studies

Teaching and learning

50%
Staff make the subject interesting
55%
Staff are good at explaining things
66%
Ideas and concepts are explored in-depth
68%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

60%
Library resources
84%
IT resources
75%
Course specific equipment and facilities
33%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

After graduation


We don't have more detailed stats to show you in relation to this subject area at this university but read about typical employment outcomes and prospects for graduates of this subject below.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Media and communication studies

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£16k

£16k

£18k

£18k

£25k

£25k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

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