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London Metropolitan University

Business Management and Marketing

UCAS Code: NN15

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

C,C,C

Typical offer CCC (96 UCAS points from two or more A levels) from business-related subjects.

Access to HE Diploma

M:30,P:15

You should have 60 credits overall in a business-related subject with 45 credits at Level 3 (with a minimum of 30 credits at Merit) and Communications and Maths units passed at Level 2. QAA accredited course required.

GCSE/National 4/National 5

English Language and Mathematics GCSEs at grade C (grade 4 from 2017) or above (or equivalent).

International Baccalaureate Diploma Programme

28

A minimum of 15 points at the higher level and a minimum of 4 points in English and Maths at standard level.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM

In a business-related subject.

Scottish Higher

C,C,C,C,D

A minimum of 99 UCAS points with at least 78 points at higher level in business-related subjects, plus English and Maths standard level at grade C.

UCAS Tariff

96

Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)

C

You will also need a further 48 UCAS points from two A levels (or equivalent) in business, humanities, social science, languages or science subjects.

86%
Applicants receiving offers

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3.0years

Full-time | 2020

Other options

4.0 years | Part-time | 2020

Subjects

Marketing

Management studies

**Why study this course?**

Our Business Management and Marketing BA degree is a joint honours programme that will provide you with expertise in both disciplines, offering you a greater range of career opportunities on graduation. The variety of skills will make you an attractive contender for developing your management and leadership career.

Our course is accredited by the Chartered Institute of Marketing (CIM) and you’ll receive exemption from two out of three units that are necessary to obtain the CIM Certificate in Professional Marketing. This is a highly sought-after qualification in the marketing industry, especially if you’re considering a career in marketing management. The University provides free tuition to students doing this course who want to do the remaining unit. The professional certificate means you will be rewarded with two qualifications by the time you finish your studies. This would give you a ‘competitive edge’ in the job market.

In the most recent Destinations of Leavers from Higher Education (DLHE) survey, 100% of all 2017 graduates from this course were in work or further study within six months.

**More about this course**

As well as developing the skills and knowledge required for either a career in business management or as a professional marketer, the business management and marketing course will provide you with entrepreneurial skills and understanding that will allow you to start your own business.

If you are passionate about starting your own business, you’ll not only gain the necessary academic knowledge and skills on the course, but also receive encouragement and support through the Accelerator. Our Accelerator is a business incubator that helps students make their business dreams a reality by offering mentoring, advice and workshops. Accelerator has supported many successful budding entrepreneurs and can support you with developing any business idea you might have. Through the Accelerator you’ll also get the opportunity to enter our Big Idea Challenge for a chance to win a share of the £30,000 prize to launch your business.

This programme is uniquely comprehensive among business management and marketing courses in the UK. In addition to learning broad marketing skills that apply to the commercial world, the programme also provides you with opportunities to develop new specialist marketing skills to help improve society through the relatively new field of Social Marketing. If you choose to study this topic, you will learn how to apply the latest marketing techniques to social problems, such as obesity, drink-driving, discrimination and domestic violence. Your lecturers will introduce you to the concepts and history of social marketing based on their own innovative research. Completing this module will give you an advantage when competing for jobs in the third and public sector.

As part of the course, you’ll have the opportunity to undertake short and long accredited work placements. This opportunity may be strengthened with undertaking another of our innovative modules that equip you with skills for employment, such as our Theory and Practice of Selling module. As all business professionals know, selling is an essential function of business and on this module you’ll develop vital negotiation and selling techniques that will ensure you succeed in your career. Past students on the module have found that it has helped them gain recognition from the Institute of Sales and Marketing Management (ISMM), a professional organisation that represents sales professionals in the UK.

As part of the course, you’ll have the opportunity to undertake short and long accredited work placements. These are organised via our team at the business placements office, who will will help you to search and apply for posts in a wide variety of organisations, giving you the industry experience you need to succeed in your career.

Modules

Example Year 1 modules include:

Fundamentals of Management (core, 30 credits)
Principles and Practice in Marketing (core, 30 credits)
The Corporate Environment (core, 30 credits)
Understanding Business Information (core, 30 credits)

Example Year 2 modules include:

Business Research and Decision Making (core, 30 credits)
Global Marketing Strategy (core, 30 credits)
Serving Customers in Global Markets (core, 30 credits)
Brand Management (option, 15 credits)
Business Economics (option, 30 credits)
Consumer Protection Law (option, 15 credits)
Creating a Winning Business 1 (option, 15 credits)
Essential Psychology for Managers (option, 15 credits)
Integrated Marketing Communications (option, 30 credits)
Learning through Work (option, 15 credits)
Macroeconomics (option, 30 credits)
Managing and Leading Responsibly (option, 15 credits)
Media Relations (option, 15 credits)
Organisation Design and Management (option, 15 credits)
People Management and Performance in Contemporary Organisations (option, 15 credits)
The Regulation of Business Creations (option, 15 credits)

Example Year 3 modules include:

Managing within a Global Regulatory Framework (core, 30 credits)
Marketing Planning and Strategy (core, 30 credits)
Management Investigation Project (alternative core, 30 credits)
Management Investigation and Dissertation (alternative core, 30 credits)
Creating a Winning Business 2 (option, 15 credits)
Creative Advertising and Copywriting (option, 15 credits)
Critical Perspectives on Management and Leadership (option, 15 credits)
Delivering Customer Value (option, 15 credits)
Economics of Multinational Business (option, 15 credits)
Entrepreneurial Survival (option, 15 credits)
Learning through Work 2 (option, 15 credits)
Managing Corporate Reputation (option, 15 credits)
Organising and Managing Across Cultures (option, 15 credits)
Services Marketing (option, 15 credits)

Assessment methods

You’ll be assessed through a variety of methods such as coursework, portfolio work, and problem-solving case studies, individual and group research projects for which you will make oral presentations and write reports.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£12,700
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Holloway

Department:

Business and Management

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

66%
low
Marketing
77%
med
Management studies

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

62%
Staff make the subject interesting
82%
Staff are good at explaining things
70%
Ideas and concepts are explored in-depth
74%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

65%
Library resources
84%
IT resources
77%
Course specific equipment and facilities
43%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

89%
UK students
11%
International students
36%
Male students
64%
Female students
62%
2:1 or above
29%
Drop out rate

Management studies

Teaching and learning

74%
Staff make the subject interesting
87%
Staff are good at explaining things
77%
Ideas and concepts are explored in-depth
78%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

80%
Library resources
84%
IT resources
80%
Course specific equipment and facilities
68%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

85%
UK students
15%
International students
54%
Male students
46%
Female students
56%
2:1 or above
37%
Drop out rate

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,400
med
Average annual salary
100%
high
Employed or in further education
99%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Management studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
97%
med
Employed or in further education
98%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

What do graduate employment figures really tell you?

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£23k

£23k

£25k

£25k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Management studies

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£23k

£23k

£25k

£25k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here