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Liverpool John Moores University

Business with Marketing

UCAS Code: NN15

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

B,B,C

Minimum number of A Levels required: 2 Is general studies acceptable? Yes Are AS level awards acceptable? Acceptable only when combined with other qualifications Average A Level offer: BBC Maximum AS Level points accepted: 20

Access to HE Diploma

D:15,M:30

Access to Higher Education Diploma acceptability: Acceptable on its own and combined with other qualifications Further information: At least 15 Distinctions and 30 Merits, or any other combination that equates to 112 UCAS Tariff points in a relevant subject

International Baccalaureate Diploma Programme

28

International Baccalaureate: Acceptable on its own and combined with other qualifications Additional information: 28 IB Diploma Points

Irish Leaving Certificate: Acceptable on its own and combined with other qualifications Grades / subjects required: 112 UCAS Tariff points with a maximum 20 UCAS Tariff points from Ordinary Level

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM

Extended diploma (QCF): Acceptable on its own and combined with other qualifications Extended diploma subjects / grades required: DMM if studied on its own or to the total of 112 UCAS points if combined with other qualifications

UCAS Tariff

112

We are looking for students with the potential to: Understand and critically evaluate the theory, concepts and principles that underpin the practical techniques of business. Demonstrate their understanding by communicating effectively, both orally and in their written work. Possess the self-discipline to manage their time and tasks effectively throughout their time here at LJMU. ??Applications are welcomed from mature and non-standard applicants, who will be considered on an individual basis. These applicants may be interviewed, and should demonstrate potential and motivation and/or have relevant experience. Pearson/Edexcel HND and foundation degree awards in a relevant subject area will be considered for direct entry to level 6. International applications will be considered in line with UK qualifications.

94%
Applicants receiving offers

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3.0years

Full-time | 2020

Other options

4.0 years | Sandwich | 2020

Subject

Marketing

The BA (Hons) Business with Marketing at Liverpool John Moores University offers a blend of a high quality business degree combined with cutting-edge marketing modules.

- Liverpool Business School has been teaching marketing for over 30 years

- Option to undertake a one year work placement

- Study abroad opportunities in China, the USA and across Europe during your second year of study

- Prepares students for multiple business roles through the use of business simulation tools and live projects

- Gain technical business skills through practical application of business theory

- Applicants who hold a HND or Foundation degree can join this course on the final year to achieve a full BA (Hons)

Modules

Please see guidance on core and option modules for further information on what you will study.

Level 4

•Academic and Business Skills
•Contemporary Business Issues
•Business and Economic Decision Making
•Finance and Accounting Skills
•Marketing for Business
•Fundamentals of Management

?Level 5

•Organisational Behaviour
•Digital Business Intelligence
•Research Methods
•Consumer Behaviour and Buyer Behaviour in Action
•Retail Management

Level 5 Pathways (Optional Modules)

•Employability Skills
•Personal Development

Sandwich Degree

•Year-long placement

Level 6

•Business Consultancy
•Strategic Management
•Innovation and Creativity for Business
•Strategic Branding
•Marketing for Emerging Markets

Level 6 Pathways (Optional Modules)

•Corporate Social Responsibility
•Personal Development and Employment

Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.

Please see the programme specification document for further details on this course.

Assessment methods

Assessment varies depending on the modules you choose.

?We understand that students perform differently depending on the type of assessment they are given and so a range of assessment methods are used on the programme. These include written assignments (essays/reports, individual/group), exams (closed book), practical assessments, individual and group presentations, portfolios, reflective logs and a dissertation. There could be up to three assessments per module, for example a presentation, report and exam.

Written feedback is provided within 15 working days of submission, but you can also get face-to-face feedback from your tutor. We believe that constructive feedback is vital in helping you identify your strengths as well as the areas where you may need to develop further.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£9,250
per year
International
£13,950
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Liverpool John Moores University

Department:

Liverpool Business School

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

85%
high
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

95%
Staff make the subject interesting
95%
Staff are good at explaining things
86%
Ideas and concepts are explored in-depth
76%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

95%
Library resources
90%
IT resources
90%
Course specific equipment and facilities
90%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

93%
UK students
7%
International students
48%
Male students
52%
Female students
80%
2:1 or above
8%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£19,000
med
Average annual salary
100%
high
Employed or in further education
82%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

56%
Sales, marketing and related associate professionals
10%
Business, finance and related associate professionals
10%
Other elementary services occupations
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£21k

£21k

£24k

£24k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here