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Liverpool John Moores University

Business and Public Relations

UCAS Code: NP12

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

B,B,C

Minimum number of A Levels required: 2 Is general studies acceptable? Yes Are AS level awards acceptable? Acceptable only when combined with other qualifications Average A Level offer: BBC Maximum AS Level points accepted: 20

Access to HE Diploma

D:15,M:30

Access to Higher Education Diploma acceptability: Acceptable on its own and combined with other qualifications Further information: At least 15 Distinctions and 30 Merits, or any other combination that equates to 112 UCAS Tariff points in a relevant subject

International Baccalaureate Diploma Programme

28

International Baccalaureate: Acceptable on its own and combined with other qualifications Additional information: 28 IB Diploma Points

Irish Leaving Certificate: Acceptable on its own and combined with other qualifications Grades / subjects required: 112 UCAS Tariff points with a maximum 20 UCAS Tariff points from Ordinary Level

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM

Extended diploma (QCF): Acceptable on its own and combined with other qualifications Extended diploma subjects / grades required: DMM if studied on its own or to the total of 112 UCAS points if combined with other qualifications

UCAS Tariff

112

​We want students who are interested and committed to a career in Public Relations with the ability to: Communicate effectively and confidently, manage time and tasks effectively as an individual and as part of a team. Use appropriate sources to find and organise information. Select and critically evaluate information in order to analyse problems. ​Applications are welcomed from mature and non-standard applicants, who will be considered on an individual basis. These applicants may be required to submit an essay and/or attend an interview, and should demonstrate potential and motivation and/or have relevant experience.

94%
Applicants receiving offers

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3.0years

Full-time | 2020

Other options

4.0 years | Sandwich | 2020

Subjects

Public relations

Business studies

The CIPR-accredited BA (Hons) Business and Public Relations at Liverpool John Moores University is the ideal preparation for a successful career in public relations and offers exciting placement opportunities.

- Approved by the Chartered Institute of Public Relations (CIPR)

- Business and PR at LJMU has been ranked 6th best in the country in the 2018 Guardian University League Tables

- Exciting year-long work placements with high-profile companies like General Motors, the Volkswagen Group and Airbus

- Excellent support in finding and securing work placements

- Sessions and guest lectures delivered by PR practitioners

- Study a range of practical modules, including Event Management, which will involve organising a real-life event

- Study abroad opportunities in China, the USA and across Europe during your second year of study

- International Foundation Year course available offering direct progression onto this degree programme - visit LJMU's International Study Centre to find out more

Modules

Please see guidance on core and option modules for further information on what you will study.

Level 4

•Business Environment
•Public Relations: Practice and Principles
•Communication Theory
•Marketing and Human Resource Management
•Creative Media Production
•Personal and Professional Development
•Writing for PR

Level 5

•Media Management
•Corporate Communications
•Event Management
•Graduate Enterprise
•Professional Development and Research
•Digital Communication Management

Sandwich degree

•Year-long placement

Level 6

•Integrated Digital Marketing Communications
•Change Management
•Issues in Crisis Management
•Strategic Campaign Management
•Working in the Creative Industries
•Dissertation

Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.

Please see the programme specification document for further details on this course.

Assessment methods

Assessment varies depending on the modules you choose.

We understand that students perform differently depending on the way they are assessed, which is why we offer a combination of assessment methods. These include written work (essays, etc), presentations (group/individual), formal examinations, practical assessments, portfolio work (including e-portfolios) and project work e.g. planning and implementing your own 'live' event.

Where possible we will try and base assessments on real-life scenarios, for example, students on the ‘Online PR’ module work in a team with a real company to develop and evaluate a social media strategy and ‘Event Management’ students conceive, plan and implement a real event.

Once you have completed an assessment, feedback is given within 15 working days of submission, so that you can promptly discuss your marks with your tutor and establish where you are performing well and areas for improvement.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£9,250
per year
International
£13,950
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Liverpool John Moores University

Department:

Liverpool Business School

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

73%
med
Business studies

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Publicity studies

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

86%
UK students
14%
International students
27%
Male students
73%
Female students
73%
2:1 or above
9%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
B
C

Business studies

Teaching and learning

67%
Staff make the subject interesting
80%
Staff are good at explaining things
77%
Ideas and concepts are explored in-depth
72%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

88%
Library resources
91%
IT resources
91%
Course specific equipment and facilities
70%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

90%
UK students
10%
International students
59%
Male students
41%
Female students
78%
2:1 or above
13%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
B
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Publicity studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£17,616
med
Average annual salary
95%
med
Employed or in further education
69%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

33%
Sales, marketing and related associate professionals
14%
Sales assistants and retail cashiers
8%
Media professionals
What do graduate employment figures really tell you?

We've got an internationally competitive marketing and PR sector and not surprisingly, that is the main industry head into after university. Nearly a third of publicity studies graduates from 2015 were working in London by 2015, but graduates don't just go to work in PR agencies — all sorts of organisations do their own publicity these days, and with the rise of digital and mobile technology and social media, a lot of marketing is done in quite innovative ways and there is serious demand for good PR staff. This year, a lot of the jobs that graduates got in PR and marketing were found through personal contacts and through recruitment agencies, so build up your contacts, and network your way to a job!

Business studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
97%
med
Employed or in further education
93%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

22%
Business, finance and related associate professionals
20%
Sales, marketing and related associate professionals
9%
Managers and proprietors in other services
What do graduate employment figures really tell you?

The number of business studies graduates fell significantly last year after a long period of increase. But there were still more than 14,000 degrees awarded and this is the third most popular subject for new graduates. Because so many graduates get business studies degrees, you can find them everywhere in the economy, and very few jobs are completely out of reach for a good business studies graduate. Around 40% go into jobs in finance, sales, recruitment, management (particularly retail) or marketing. There is also a small (but well paid) group who take their technical skills into computing and IT. Thousands of graduates from this subject go into professional jobs every year, and average starting salaries are above the average for all subjects and particularly healthy in London where they top £25k. Graduates with good degree grades in business studies are much more likely to get good jobs, so don’t be complacent, and keep a close eye on your grades.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Public relations

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£17k

£17k

£20k

£20k

£22k

£22k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Business studies

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£21k

£21k

£24k

£24k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

Have a question about this info? Learn more here

This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here