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Marketing Communications

Leeds Arts University

UCAS Code: W900 | Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


UCAS Tariff

104-120

About this course


Course option

3years

Full-time | 2024

Subject

Creative arts and design

On this carefully focussed degree, you will learn to produce ‘Ideas That Work’. Our tutors nurture individuality through collaboration and practices modelled on real-life creative agencies. Develop new skills, gain hands-on experience and learn to pitch your ideas.

Our tutors have considerable industry experience spanning brand communications, brand development, strategy, advertising, art direction and copywriting. They will support you to understand how communications work, so that you can use creative thinking to help brands connect with consumers. Tutors spend time working with students one-to-one, giving constructive feedback, and nurturing creative potential to create business solutions.

Our students pitch, win placements and work with leading national and international agency partners such as McCann, Ogilvy, Leo Burnett, M&C Saatchi, Bartle Bogle Hegarty, Dentsu Creative, Havas, AKQA, IMA-HOME, We are The Allies, Drummond Central, Zeal, We Are Social, Golley Slater, Anomaly, 21 Grams, CULT London, and TBWA. These links maximise your exposure to global industry practice.

You’ll have the opportunity to enter prestigious international competitions such as the D&AD New Blood Awards, Cannes Future Lions and The Drum Chip Shop Awards. Top agencies offer coaching, mentoring, work critiques, live briefs, workshops, competition briefs and work experience.

Creative thinking sits at the core of our offering. Our approach encourages originality, innovation and experience of first-hand creative challenges developed both in-house and through our industry contacts. We have a focus on employability and helping you to produce the strongest portfolio possible to secure your ideal job.

Modules

Year one – Through our expert tuition, you will develop the ability to recognise, explore, understand, and build a fundamental knowledge of the elements of marketing communications. You will grow awareness of new and traditional media, brands, context, language, practices, creative and strategic thinking.

Year two – By the second year, you will begin to explore your talents, proficiencies, and roles within the marketing communications industry, ranging across traditional and digital, and strategic through to the collaborative dynamism of creative specialisms. You will have opportunities to respond to exciting live and competition briefs generated by agencies, which demand a pragmatic approach to creativity.

Year three – You will now have the tools to create work with a degree of professionalism that will illustrate your ability to combine the theoretical and practical aspects of the field. We will support you to plan your career path, refine your specialism, make contacts, network, and build meaningful relationships. The degree culminates with an impressive portfolio of work, guided by your new professional evaluation skills and an understanding of theoretical problem-solving.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£17,500
per year
International
£17,500
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Leeds Arts University

Department:

Communication Design

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

100%
Creative arts and design

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Creative arts and design (non-specific)

Teaching and learning

100%
Staff make the subject interesting
100%
Staff are good at explaining things
100%
Ideas and concepts are explored in-depth
100%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

95%
Library resources
89%
IT resources
89%
Course specific equipment and facilities
100%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

98%
UK students
2%
International students
22%
Male students
78%
Female students
84%
2:1 or above
5%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
A
A

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Creative arts and design (non-specific)

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£17,000
med
Average annual salary
93%
med
Employed or in further education

Top job areas of graduates

37%
Design occupations
13%
Artistic, literary and media occupations
10%
Other elementary services occupations

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Creative arts and design (non-specific)

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£15k

£15k

£19k

£19k

£23k

£23k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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Course location and department:

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Teaching Excellence Framework (TEF):

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

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