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Marketing (Study Abroad)

Entry requirements


A level

A,A,B

Access to HE Diploma

D:36,M:9

International Baccalaureate Diploma Programme

35

With 16 points from the best 3 Higher Level subjects.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDD

UCAS Tariff

136

We've calculated how many Ucas points you'll need for this course.

About this course


Course option

4years

Full-time | 2024

Subject

Marketing

With a BSc Marketing (Study Abroad) degree from Lancaster, you will be ready for a successful career in an industry always at the leading edge of society. Our highly-flexible course structure offers you the opportunity to choose your own pathway through your studies. You can choose to study modules in brand strategy, social media management, or digital marketing, and shape your future.

**Programme overview**
Studying Marketing at Lancaster helps you develop an understanding of branding, distribution, ethical thinking, strategy, consumer behaviour, business models and the skills you need in a wide range of roles. You will tackle critical questions, such as: Why do people buy a product? How are influencers changing the marketing landscape? And, what are the ethics behind collecting consumer data?

You will spend your third year at a partner university, usually in Europe or North America or Australasia, where you will study various modules. The chance to study in another country will give you an invaluable international perspective.

You focus completely on marketing from the start, cover management aspects and marketing’s crucial role in a company’s success, and gain an understanding of consumers. We help craft the skilled professionals who can develop, design and implement marketing programmes, processes and activities essential for any successful business.

You will gain holistic and contemporary marketing learning from world-leading academics, and tap into a rich alumni network that only the UK’s first marketing department can offer, with graduates at global companies including Google, IBM, P&G, Warner Brothers, Disney, and Reebok.

You will be challenged to think mindfully and critically about topics such as supply chains and the treatment of supplier networks, over-consumption, and how to negotiate strategies effectively in turbulent times such as Brexit and Covid-19.

We ensure our students have the disciplinary knowledge to succeed, and throughout your degree you put your learning into practice. Our consultancy-based courses see you work on a live client project, better preparing you for life as a marketer. These projects strengthen your market research abilities and give you the opportunity to apply theoretical knowledge in the real world. Previous projects have been with companies including the MOBO Awards, Saatchi and Saatchi, Tesco, and Lake District Tourism, as well as numerous SMEs and charities.

You are supported throughout by an academic tutor – offering support on your academic work, time management and other areas of your degree.

**Key Facts**
Our careers team includes a dedicated departmental careers coach who works with you from day one, challenging you to think about where you want to work after graduation, and helping you build and develop your CV with the experience it needs to secure a successful graduate position in a sector and company of your choosing.

During the four years of this degree, you will experience a broad range of learning opportunities, with a strong emphasis on collaborative working, that support your personal development as well as your academic skills.

Lancaster University will make reasonable endeavours to place students at an approved overseas partner university that offers appropriate modules which contribute credit to your Lancaster degree. Occasionally places overseas may not be available for all students who want to study abroad. If you are not offered a place to study overseas, you will be able to transfer to the equivalent standard degree scheme.

Lancaster University cannot accept responsibility for any financial aspects of the year abroad.

**Programme outcomes**
You will gain an excellent grounding in current marketing theory and practice.

We equip our graduates for successful careers across a range of marketing roles, across a wide spectrum of commercial and not-for-profit organisations.

The Uni


Course location:

Lancaster University

Department:

Marketing

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

86%
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

79%
Staff make the subject interesting
91%
Staff are good at explaining things
89%
Ideas and concepts are explored in-depth
79%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

78%
Library resources
92%
IT resources
92%
Course specific equipment and facilities
86%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

46%
UK students
54%
International students
36%
Male students
64%
Female students
78%
2:1 or above
6%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
A
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£24,000
high
Average annual salary
98%
high
Employed or in further education
88%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

68%
Sales, marketing and related associate professionals
5%
Business, research and administrative professionals
5%
Business, finance and related associate professionals

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£23k

£23k

£30k

£30k

£41k

£41k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here