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Kingston University

Marketing & Advertising With Business Experience (BSc)

UCAS Code: N590

Bachelor of Science (with Honours) - BSc (Hons)

Entry requirements


A level

B,B,C

Other A Level combinations possible to achieve 112 points. Minimum of 2 A Levels, can be combined with other Level 3 qualifications eg. AS levels/Extended Project to achieve 112 points

Access to HE Diploma

M:21,P:24

Mature applicants (21 years and older) will need to pass a QAA-approved Access to Higher Education Diploma in a relevant subject with 60 credits, minimum 45 credits at Level 3 including 21 at merit. Applicants under 21 years will be considered on a case-by-case basis.

International Baccalaureate Diploma Programme

25

4 in Mathematics at Standard Level. English Language required at 5 Standard Level or 4 Higher Level.

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)

H3,H3,H3,H3,H4

A minimum of 112 UCAS points usually from 5 subjects. Irish Leaving Certificate (Higher Level subjects only)

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM

Grade combinations below 112 points considered when combined with other Level 3 qualifications including AS and Extended Project to achieve 112 points

Scottish Higher

B,B,C,C,C

Achieve a minimum of 112 tariff points achieved from either five Highers or a combination of two Highers offered with two Advanced Highers. Where only Highers have been taken a minimum of (BBCCC) are required.

UCAS Tariff

112

UCAS points from a minimum of 2 A-Levels or equivalent Level 3 qualifications. General Studies not accepted.

93%
Applicants receiving offers

About this course


Course option

3.0years

Full-time | 2020

Subjects

Advertising

Marketing

**Reasons to choose Kingston**

- You’ll graduate with hands-on, practical experience and career skills to help you stand out from the crowd.

- You’ll work on real life project briefs from client organisations, which ensure you experience the application of marketing in a rapidly changing environment.

- Should you wish to study for the Chartered Institute of Marketing (CIM) Professional Diploma, the structure of this degree will support you.

**About this course**

This course prepares you for a career in marketing and advertising. You’ll develop a practical understanding of integrated marketing communication in the digital era and learn how to manage brands to drive innovation and customer lifetime value.

The business experience component of the course aims to increase your employability and future career success. You’ll have the opportunity of a work placement to gain hands-on, practical marketing experience. Alternatively, you can choose from options such as a research internship, consultancy in-practice project or immerse yourself in the entrepreneurship experience to develop your own business.

The Business Readiness Programme prepares you to hit the ground running on the first day of your work placement or graduate job.

Modules

Examples of modules:

Year 1 Core

- Managing Marketing Information
- Marketing Principles
- The Marketing Environment
- Organisations and Entrepreneurship
- Business Readiness and Skills (Stage 1)

Year 2

- Marketing Insights
- Marketing Metrics
- Marketing Strategy and Planning
- Marketing Communications and Advertising
- Business Readiness and Skills (Stage 2)

Final Year

- Creating Value: Marketing Theory
- Creating Value: Marketing Practice
- Communicating Value: Marcomms Theory
- Communicating Value: Marcomms Practice
- Business Readiness Careers and Employability (Stage 3)

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£9,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Kingston University

Department:

Department of Strategy Marketing and Innovation

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

82%
high
Advertising
82%
high
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

83%
Staff make the subject interesting
94%
Staff are good at explaining things
89%
Ideas and concepts are explored in-depth
89%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

92%
Library resources
94%
IT resources
89%
Course specific equipment and facilities
75%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

63%
UK students
37%
International students
42%
Male students
58%
Female students
82%
2:1 or above
7%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
B
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
89%
low
Employed or in further education
71%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

25%
Sales, marketing and related associate professionals
13%
Functional managers and directors
13%
Sales assistants and retail cashiers
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Advertising

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£21k

£21k

£24k

£24k

£27k

£27k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here