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Marketing and Media

Entry requirements


A level

B,B,B

BBB in three A levels

Access to HE Diploma

D:30

122 UCAS points in any Access to HE Diploma including Distinction in at least 30 Level 3 credits

GCSE/National 4/National 5

4 / C in GCSE Maths or Level 2 Functional Skills Maths, plus an English language qualification.

International Baccalaureate Diploma Programme

30

555 in three Higher Levels, OR 30 points

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDM

DDM in any BTEC Extended Diploma / National Extended Diploma

T Level

M

Merit in any T level

UCAS Tariff

120

We've calculated how many Ucas points you'll need for this course.

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3years

Full-time | 2024

Other options

4 years | Sandwich with time abroad | 2024

4 years | Sandwich including industrial placement | 2024

Subjects

Marketing

Media and communication studies

Develop into one of tomorrow's talented marketing professionals and study the evolution of the media and its role in society on our Marketing and Media BA. You will enhance your key marketing and media know-how to prepare you for a variety of career opportunities.

**Why choose this course?**

- No. 1 in the UK. Britain's best university, ranked by students (Student Crowd University Awards, 2022)

- Undertake a work placement or entrepreneurship year

- Discover diverse cultures through an international year at a partner university across the globe

- Study alongside innovative companies based in Keele Business School

- On demand access to the Media Building – gain practical skills using film, sound and image production facilities

Elevate your expertise in two dynamic subjects on our Marketing and Media BA (Hons) programme. Studying marketing will provide you with the essential marketing strategies and techniques applicable in today's fast-moving and increasingly digital business world. Relevant, contemporary marketing concepts and theories are explored to enhance your knowledge in specific areas such as consumer, business-to-business, social, and not-for-profit marketing, and you will start to explore the different psychological and social influences on consumer behaviour.

On this creative course you will study the theoretical aspects of media, critically evaluate content and ideas, as well as develop practical skills through optional modules which give you the opportunity to undertake activities such as film making and editing. There are a number of exciting activities to get involved in across this degree programme including film making, photography, broadcasting and sound recording. These experiences will allow you to showcase and enhance your skill set and apply your learning in a creative setting, using industry-standard equipment.

**About Keele**

Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.

We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.

Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.

Modules

For a list of indicative modules please visit the course page on the Keele University website.

The Uni


Course location:

Keele University

Department:

Keele (Central)

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

81%
Marketing
85%
Media and communication studies

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

75%
Staff make the subject interesting
81%
Staff are good at explaining things
86%
Ideas and concepts are explored in-depth
70%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

86%
Library resources
86%
IT resources
78%
Course specific equipment and facilities
70%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

91%
UK students
9%
International students
61%
Male students
39%
Female students
90%
2:1 or above
4%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
D
D

Media studies

Teaching and learning

90%
Staff make the subject interesting
94%
Staff are good at explaining things
85%
Ideas and concepts are explored in-depth
79%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

81%
Library resources
91%
IT resources
85%
Course specific equipment and facilities
62%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

88%
UK students
12%
International students
47%
Male students
53%
Female students
89%
2:1 or above
9%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
D
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
97%
med
Employed or in further education

Top job areas of graduates

27%
Sales, marketing and related associate professionals
11%
Business, finance and related associate professionals
9%
Business, research and administrative professionals

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Media studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

91%
med
Employed or in further education

Top job areas of graduates

Only a small number of students study courses within this catch-all subject area, so there isn't a lot of information available on what graduates do when they finish - bear that in mind when you look at any stats. Marketing and PR were the most likely jobs for graduates from these courses, but it's sensible to go on open days and talk to tutors about what you might expect from the course, and what previous graduates did.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£21k

£21k

£24k

£24k

£32k

£32k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Media studies

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£22k

£22k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here