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Glyndwr University, Wrexham

Marketing

UCAS Code: 350T

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

B,B,C

112 UCAS Tariff points

Accepted alongside A-Levels as part of overall 112 UCAS Tariff requirement.

Accepted as part of overall 112 UCAS Tariff point requirement.

112 UCAS Tariff points

Accepted as part of overall 112 UCAS Tariff requirement.

112 UCAS Tariff points from International Baccalaureate Certificates

112 UCAS Tariff points

Accepted alongside Irish Leaving Certificate Higher Level as part of overall 112 UCAS Tariff requirement.

Pearson BTEC Level 3 National Extended Diploma

DMM

112 UCAS Tariff points

112 UCAS Tariff points

UCAS Tariff

112
100%
Applicants receiving offers

About this course


Course option

3years

Full-time | 2018

Subject

Marketing

How and why do we choose the things that we buy? What influences people? If you’re fascinated about human behaviour and how through marketing this knowledge can influence behaviour, then our degree will give you the ability to make this your career.

Our marketing degree explores the latest scientific thinking in areas including consumer behaviour, decision-making and advertising. Work-based learning is embedded into the programme, meaning that all graduates will be equipped with knowledge and skills to meet current and future market needs and be ‘work ready’. This includes practical experience during your final year where you will be able to combine everything you have learnt to undertake a project working with a business to solve a genuine industry problem.

The North Wales Business School has excellent links with a range of commercial research organisations that have worked with some of the largest brands in the world, including Tesco, Unilever, and Cadbury’s. As part of the course, you will be given the opportunity to hear guest lectures delivered by a range of practitioners, allowing you the opportunity to develop your network of contacts.

Graduates of this degree will be eligible for partial exemption from the CIM Diploma in Professional Marketing qualification and as our degrees are accredited by the CMI, all our graduating students will also receive a level 5 Diploma/Certificate in Leadership & Management from the CMI worth over £1,300 at no additional expense.

Modules

YEAR 1 (LEVEL 4)

This first year introduces the skills required to study this academic discipline. You will also explore the broader context of marketing.

MODULES

Business Environment
Business Communication Skills for Marketing
Economics
Marketing Essentials
Data Analytics and Understanding Big Data
Creating Events

YEAR 2 (LEVEL 5)

This year builds on and expands your portfolio of skills and knowledge, introducing further elements while increasing the proportion of work drawing on the real world.

MODULES

Advertising and Branding
Customer Service Excellence
Innovation Commercialisation
Engaging and Leading People
Work Based Project
Work Placement

YEAR 3 (LEVEL 6)

The final year includes core modules that enable you to apply your learning as well as the opportunity to undertake a dissertation in your chosen area. Other modules aim to deepen your understanding of the discipline, further preparing you for the workplace.
The emphasis is on independent study throughout and pursuing exciting career prospects through continual assessment and dedicated supervision.

MODULES

Strategic Thinking
Cosumer Behaviour in International Markets
Strategic Marketing
Business Sustainability and Growth
Dissertation

Each module should require around 36 hours of direct learning through a combination of lectures and tutorials. An estimated further commitment of 160 independent study hours will be required for each module, although this can vary from student to student.

The information listed in this section is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal academic framework review, so may be subject to change

Assessment methods

Marketing students are assessed in a variety of ways over the course of their undergraduate studies. The balance between the different forms of assessment is determined by the different aims and learning outcomes of the core and option modules.

Assessment methods include academic essays, presentations, reports, simulation exercises and examinations.

Independent learning is an important aspect of all modules, as it enables students to develop both their subject specific and key skills. Independent learning is promoted through the feedback given to students, which takes several forms including small group and one-to-one discussions.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,000
per year
England
£9,000
per year
EU
£9,000
per year
International
£11,750
per year
Northern Ireland
£9,000
per year
Scotland
£9,000
per year
Wales
£9,000
per year

The Uni


Course location:

Wrexham

Department:

North Wales Business School

TEF rating:
Read full university profile

What students say


How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Business and management

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

42%
UK students
58%
International students
75%
Male students
25%
Female students
39%
2:1 or above
20%
Drop out rate
270

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£16,500
low
Average annual salary
90%
low
Employed or in further education
100%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

17%
Sales assistants and retail cashiers
13%
Business, finance and related associate professionals
9%
Administrative occupations: finance
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£17k

£17k

£17k

£17k

£23k

£23k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here