Modules

What you will study

YEAR 1 (LEVEL 4)
MODULES

Introduction to Management & Business: This module will introduce students to some of the fundamentals of business, including organisational structure and the nature of the modern business practices. It will also provide opportunities for the student to acquire a broad understanding of management by exploring the skills and characteristics of effective managers and leaders, and techniques to successfully manage a team.

Introduction to Business Finance & Accounting: This module aims to introduce the contemporary concepts and principles of accounting and finance so as to enhance the abilities of the students, by applying relevant management accounting, financial accounting and financial management techniques, to determine the most appropriate operational financial decisions, and analyse the effects of those decisions on a firm’s performance and financial position.

Business Communication Skills: The module aim is to recognize the importance of effective integrated internal and external communications in building sustainable relationships and delivering customer value. Students will also learn how to communicate effectively in a business and academic settings understanding the fundamentals of presentation skills, written communication and professional communication.

Understanding Human Resource Management: This module provides a comprehensive understanding of the role of human resource management (HRM) in organisations. The module covers the following HRM fundamentals:
- Types of organisation prevalent in the business world
- The importance of human resource management and the role of HR practitioners
- HR activities in organisations
- Impact of technology on human resource management

Marketing Essentials: This module is about recognising the importance of marketing’s role in driving success and delivering results. Students will learn about the different functions of marketing in the 21st century and will study how an appreciation of consumer behaviour and the marketing environment can enable effective targeting and planning. By the end of this module students will have gained an awareness of the various tools available to the modern day marketer, and be capable of recognising their strengths and weaknesses, enabling them to use them both creatively and effectively in an operational context including commercial and non-profit sector organisations

Business Analytics: This module aims to develop a critical and practical understanding of the concepts and principles of analytics and the ability to apply these concepts to the systematic analysis of data within the contemporary business world.

YEAR 2 (LEVEL 5)
MODULES

Planning Marketing Campaigns
Digital Business Strategy
Agile Leadership
International Business and Trade
Entrepreneurship & Innovation
Digital Marketing Techniques
Industry Placement (option)

YEAR 3 (LEVEL 6)
MODULES

Digital Marketing Optimisation
Strategic Management
Strategic Marketing
Managing People in an International Context (option)
International Supply Chain Management (option)
Dissertation

The information listed in this section is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal academic framework review, so may be subject to change.

Assessment methods

Teaching & Assessment

Students are assessed in a variety of ways over the course of their undergraduate studies. The balance between the different forms of assessment is determined by the different aims and learning outcomes of the core and option modules. Assessment methods include academic essays, presentations, reports, simulation exercises and examinations.

TEACHING AND LEARNING

Teaching methods include workshop-based core skills modules, lectures by practitioners, student-led seminars and guided research.

Independent learning is an important aspect of all modules, as it enables students to develop both their subject specific and key skills. Independent learning is promoted through the feedback given to students, which takes several forms including small group and one-to-one discussions.

Wrexham Glyndŵr University is committed to supporting our students to maximise their academic potential.

We offer workshops and support sessions in areas such as academic writing, effective note-making and preparing for assignments. Students can book appointments with academic skills tutors dedicated to helping deal with the practicalities of university work. Our student support section has more information on the help available.

In terms of particular needs, the University’s Inclusion Services can provide appropriate guidance and support should any students require reasonable adjustments to be made because of a recognised prevailing disability, medical condition, or specific learning difference.

Tuition fees

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