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Creative Advertising

Entry requirements


We welcome A Levels in a wide range of subjects, especially in those relevant to the course for which you apply.

We may consider a standalone AS in a relevant subject, if it is taken along with other A Levels and if an A Level has not been taken in the same subject. However, you will not be disadvantaged if you do not have a standalone AS subject as we will not ordinarily use them in our offers.

60 credits (with a minimum of 45 credits achieved at level 3) in a relevant subject.

A typical offer is between 104 and 120 UCAS points

Acceptable when combined with other qualifications

International Baccalaureate Diploma Programme

24

A typical offer is between 104 and 120 UCAS points

A typical offer is between 104 and 120 UCAS points

Acceptable when combined with other qualifications

Acceptable when combined with other qualifications

Acceptable when combined with other qualifications

A typical offer is between 104 and 120 UCAS points

Acceptable when combined with other qualifications

A typical offer is between 104 and 120 UCAS points

A typical offer is between 104 and 120 UCAS points

T Level

P-M

P (Pass) grade must be C or above, not D or E

UCAS Tariff

104-120

A typical offer is between 104 and 120 UCAS points, primarily from Level 3 equivalent qualifications, such as A levels, a BTEC Extended Diploma or a Foundation Diploma, or current, relevant experience. Grade 4 (or C) or above in GCSE English Language, or equivalent, is a minimum language requirement for all applicants. Due to the creative nature of our courses, you will be considered on your own individual merit and potential to succeed on your chosen course. Please contact the Applicant Services team for advice if you are predicted UCAS points below this range, or if you have questions about the qualifications or experience you have.

a minimum of 40 UCAS tariff points, when combined with a minimum of 64 UCAS tariff points from the Supporting Qualifications

You may also need to…

Attend an interview

Present a portfolio

About this course


Course option

3years

Full-time | 2024

Subject

Promotion and advertising

Turn your ideas into powerful advertising campaigns with impact.

This Creative Advertising course will help you become an imaginative and media-savvy advertising professional. Learning in a studio environment that mirrors real industry practice, you’ll plan and develop creative campaigns that respond to mock briefs set by partner agencies for brands such as Peloton, Starbucks and Seasalt. The learning by doing approach of the Creative Advertising degree means that you’ll graduate with a standout portfolio to showcase your ideas and strategic thinking.

You’ll have the chance to interact with guest speakers and network with industry professionals who often offer paid internship opportunities to our top students. Students have interned at global agencies, including Sky Creative, Ogilvy London, McCann Central, Accenture Song, Iris Worldwide, and We are Social.

From the first year of the course, you’ll have the opportunity to visit advertising and marketing agencies across the UK and showcase your work at industry awards like D&AD New Blood in London and the South West Design + Digital Student Awards in Bristol.

You will:
Build a portfolio of work that showcases your skills in advertising, brand strategy and marketing.
Work on real brands and pitch ideas to our industry partners and alumni, who offer paid internships, valuable advice or mentoring
Learn to use behavioural science and psychology to design creative campaigns that drive social change, with the chance to see your campaign idea selected for development.
Have the opportunity to network with advertising and marketing guest speakers, getting inspiration and feedback
Collaborate with students from other courses and hone your teamworking skills
Gain practical knowledge of how to establish a real business or go freelance.

Creative Advertising BA(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.

Modules

Through this career-focused Creative Advertising degree, we'll help you become an imaginative, enthusiastic and future-focused advertising professional. You’ll learn to generate and pitch innovative ideas for a range of digital platforms, including social media, digital ads, games, podcasts, radio and print. You’ll also learn how to utilise emerging technologies in the creative process, such as using AI programmes like ChatGPT and Midjourney for idea generation, pitching and creating mock-ups.

Year one:
In your first year, you’ll be introduced to the fundamentals of advertising and marketing communications. Through workshops, tutorials and studio-based activities, you’ll build skills in art direction, copywriting, planning, pitching, and creative problem solving. You’ll also have the chance to visit advertising and marketing agencies in London, gaining an insight into how creative agencies operate and the key steps involved when developing an advertising campaign.

Modules:
Copywriting
Creative Problem Solving
Design and Art Direction
Adland
Agency Life
Strategy and Planning

Year two:
This year is all about applying your skills from year one. You’ll progress beyond ad creation to multimedia, multichannel campaigns. You’ll take a deeper dive into what makes a brand and practice important marketing and research skills like data collection and analysis.

You’ll learn to use behavioural science and psychology to drive social change. Responding to a live brief set by a charitable body, you’ll have the opportunity to pitch to industry and see your campaign idea go into production.

You’ll hone your teamworking skills and deploy your visual and written skills for different media, as well as reflect on the implications and impact of new media.

Modules:
Media Lab
Brand Creation
Behaviour Change for Good
Campaigns
Global Creators

Year three:
Your final year is all about creating a career-launching portfolio. Supported by tutors, you’ll tackle real industry briefs and enter global competitions like D&AD New Blood in London. You’ll complete a final-year integrated marketing communications project accredited by the Chartered Institute of Marketing (CIM) and sharpen your professional and self-employment skills, empowering you to start your own business or freelance journey.

Modules:
Final Year Project - Development
Advanced Campaigns
Final Year Project - Showcase (CIM accredited)
Final Portfolio

The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.

Assessment methods

Assessment is based on a combination of:

100% of your assessment will be coursework.
Practice-based modules will be assessed on the presentation of visual work, including sketchbooks to show process
Theory-based modules will be assessed on a mix of written reports or illustrated essays
In the final year, you’ll be assessed on your final year project and your portfolio - culminating in an exhibition of your final-year work

The Uni


Course location:

Falmouth University

Department:

The School of Communication

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

69%
Promotion and advertising

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

72%
Staff make the subject interesting
71%
Staff are good at explaining things
80%
Ideas and concepts are explored in-depth
76%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

76%
Library resources
89%
IT resources
76%
Course specific equipment and facilities
44%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

87%
UK students
13%
International students
50%
Male students
50%
Female students
82%
2:1 or above
0%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
B
A

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,720
low
Average annual salary
100%
high
Employed or in further education
71%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

35%
Sales, marketing and related associate professionals
28%
Design occupations
15%
Artistic, literary and media occupations

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£24k

£24k

£24k

£24k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

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